Are you ready to separate yourself from the other artists? In this article, you will discover how to separate yourself with niche marketing.
Separate Yourself with Niche Marketing
Defining Niche Marketing
You are ready to get your online business up and running. It is a very exciting time, but before you can start, you will want to have a clear understanding of who your target audience is.
People get confused on the difference between niche and target marketing.
Your niche is what you specialize in and what you have to offer. Target marketing is a particular group of people you decide to focus on with your marketing strategy.
The more precise you can be with what your specialty is the more efficient your strategic marketing plan will be.
Many artists enjoy creating with several different mediums. There is nothing wrong with this if you are a hobbyist. From a business perspective, it is too broad.
If you regularly create art with different mediums and various topics, you will never be able to master a particular technique. Experimenting with different mediums is fine. However; you want to be known as an expert with one medium for your business.
Think of the medical field. In the 1940’s doctors who made a house call was very common. If someone in the family had an illness and were bedridden, a doctor would visit the home, and the family trusted that they would be able to cure any disease or injury. In the late 60’s house calls started to decline and specialized physicians became popular.
Today if you have any sinus related problems you will pursue an ear, nose, and throat specialist. Back injuries are referred to a back specialist. The family doctor’s responsibility is for yearly physicals and minor health related issues. Otherwise, your physician will refer you to a specialist.
A medical practitioner can treat a patient more competently if they specialize in one chosen area. That makes them a specialist and an expert in their field.
The same goes for you as an artist. If you want to be noticed, you will need to specialize in one chosen area. Collectors and people interested in purchasing art do it in the comfort of their home in today’s day and age. Online art sales are increasing every year, and I do not see them slowing down anytime soon.
What Is Your Specialty?
Your specialty will be what will separate you from all of the other artists on the web. The internet has made it easy for artists to showcase and sell their artwork to people all around the world. It is imperative for you to stand out of the crowd if you would like to build a stable business. Being an expert in your field will help you to stand out of the mass.
Now is the time that you will need to decide on what you would like to do for the long-term.
You will want to take some time to answer these questions:
What subjects would you be the most passionate about creating for your career? Do you have a love for painting or drawing still life, portraits, plein air, or seaside scenery? Do not choose something because you will think it will sell better. You want to have a passion for what you do.
What medium will you use for your artwork? Do you work with oil paints, watercolors, colored pencils, charcoal, pastels, or graphite? Working with only one medium will allow you to become an expert using that medium. Many artists like to experiment with multiple mediums, however, to become an expert in a field you will want to focus on using one medium.
What size will you be offering? The size of your art will attract a particular crowd. Some people have larger houses and like to showcase their favorite artwork on their walls. Other people like to use art to accent their décor. The size will reflect your pricing scale.
Will you be offering prints of your artwork? Some artists feel that if they sell prints of their original artwork, they are lowering the value of their work. Selling prints of original artwork will not reduce the value of your artwork.
I am a big fan of Norman Rockwell and prints of his original art can still be purchased. In fact, the New York Times disclosed on December 4, 2013, that three Rockwell classics brought in $57.8 million. That was two times more than the highest estimate.
You can see with just that one example that selling prints of original artwork will not reduce the value of the work. It will increase the value of your work by producing a passive income from the original piece. You will continually receive revenue from purchases of prints from your original art. I have heard of an artist that generated over $250,000 off of prints from one original painting he created.
Will you be selling your artwork independently or will you be selling your art through a Gallery? Some artists prefer to work with Galleries. Those artists will use their website to promote their art and will direct potential customers to the Gallery where they will be able to purchase the piece that they are interested in owning. Other artists prefer to sell their art themselves through their website.
There are many artists that are trying to sell their artwork. You will need to separate yourself with niche marketing if you wish to get noticed.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.
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