Note: This post, The Importance Of SEO In Fine Art Business is a guest post by Peter Minkoff . You can learn more about Peter in his bio section at the end of this post.
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If you want to bring the fine art you’re creating closer to
the people who’ll appreciate it, you should focus your efforts on enhancing
your digital presence.
This can hardly be done without SEO, which will improve your website’s searchability and visibility.
However, the real value of SEO can’t be limited to these benefits alone.
If handled professionally, SEO can take the fine art business to a whole new level, and help you establish a brand that will be easily recognizable by your target audience.
Read on to learn how SEO can improve your fine art business.
Bring more organic traffic
3.5 billion searches are made on Google each and every day. Still, only the top-ranked results get the desired attention – the first five organic results account for 67.7% of all clicks, while 75% of users never go beyond the first page of Google results.
Without optimizing your website for the search engine, your art will be literally impossible to find by your target audience – those drawn to the art you’re creating.
The search engine understands and ranks your website for keywords by the text you use at your homepage, landing pages, alt tags and blog posts.
The keywords you use should be those inherent in your art direction, but you should also include those related to your name, geolocation or those showing the purchasing intent.
Those should be the words you have a chance to rank well for so that you can beat your competitors, bring more organic traffic to your website and sell your art online. There are many tools available online that can help you find keywords popular in your niche, such as Google Keyword Planner, Ahrefs Keyword Explorer and SEM Rush.
As it’s not easy to identify the right keywords that can bring the right kind of crowd to your website, it could be beneficial to outsource these tasks to a credible SEO agency.
The goal of any experienced SEO is to establish a well-trusted website, that is clean, user-friendly and easy to discover by the potential audience. Such a website will also help you build your own position as a reputable artist, and an authority in your niche.
To be able to achieve these goals, apart from using keywords relevant for your website, you should focus on acquiring quality inbound links to your website. Statistics show that 91% of all pages never get any traffic from Google because they have no backlinks.
The best way to get backlinks to your website is by sharing your valuable content on trustworthy and credible third-party resources, especially those related to arts.
Even if words are not the art you feel most comfortable with, it’s advisable to have a blog on your website, where you will post the content relevant to your target audience.
If the posts you create are high-quality, you can receive 97% more backlinks to your website, and boost its authority. Use your social media accounts to share your content, and engage with your audience.
Positive user experience
SEO will help you provide a positive user experience for your art lovers, as it will help you deliver exactly what they came for. In return, this will send signals to the search engine that your visitors are responding well to the content that you’re providing, and increase your rankings even more.
To get the most out of the SEO, your site should be optimized for speed.
If you’re posting photos on your webpages, keep in mind that 53% will leave your page if it takes more than 3 seconds to load. Huge images are hard to load and can significantly decrease the loading speed. Your webpages can still look stunning if you compress the images, or use a smaller file size. You can resize your images in a second using Photoshop or an online image resizer tool.
As most people nowadays use mobile phones for browsing the net, you should optimize your website for visitors using smartphones and tablets.
Rank better in local searches
With the growth of mobile traffic, high rankings in local searches have become vital for the success of any business, including those in fine arts.
Local SEO will help you optimize your website for a specific geographical location so that your nearby audience can find you easily, and put them one step closer to making a purchase. Statistics show that 72% of local searches end with a visit to the nearby store within 5 miles. In addition to the website traffic, local SEO can get you some real-life traffic too.
Your content should include local citations and backlinks, as well as local listings relevant to the location and the art direction your work belongs to.
Making SEO a part of your digital marketing strategy can strengthen your online art business and help you position yourself as a noteworthy art creator.