In order for you to sell art online, your challenge is to learn about some SEO (Search Engine Optimization) Basics. What you will discover in this article, SEO Basics will help you to optimize your blog, so you will have a better chance of ranking higher in search results.
What is SEO Basics
You might hear some people say, “SEO is no longer important.”
This statement is clearly nonsense. Do not listen to this type of garbage if you would like to sell art online. The only way your art will sell online is when someone is aware your art is available for sale.
Learning about SEO basics will help you to optimize your site, so people will be able to find you online.
Let me ask you a question.
How did you stumble upon this article?
Most of you have discovered this post while doing a search for “SEO Basics.” Or another keyword similar to this.
A small percentage of people might have found it on a social media site I use, but most of the traffic is generated from an organic search.
Organic search is defined by Wikipedia as, “a method of entering one or a plurality of search items in a single data string into a search engine. Organic search results are listings on search engine result pages that appear because of their relevance to the search terms, as opposed to their being advertisements.”
To make it simple, you type a query into a search engine, and results that are relevant to the keywords will appear.
You were able to discover this post in a search because it ranks higher in the search results. The post ranks higher because I focus on SEO.
So, truth be told, SEO is important.
That is if you want to be noticed on the internet.
Why do posts or websites rank higher in search?
Sites optimized for search engines and produce the best content win the race.
To sum it up.
SEO is a way to communicate with Google and other search engines. You are making it easy for search engines to understand what your content is about.
By doing this, search engines will be able to share your content with people who are interested in the topic you are covering.
What Are Search Engines Looking For?
Search engines like Google and Bing want to refer the most relevant content available to a user’s query.
They do this by using a sophisticated algorithm to decide the quality of a website. They crawl the web 24/7 collecting new information and indexing the HTML content in a large database.
How many times a site is indexed will be determined by how often it is updated with new or revised content.
After the data is collected and indexed, Google will decide which pages are shown in the results and what order.
Nobody knows exactly which factors make a page rank higher than others, and this is good for legitimate businesses. The secret prevents spammers from taking over the internet subjecting users to useless content.
The good news is there have been extensive tests that show common factors between top ranked pages and websites that you can use to your advantage.
Because search engines want to offer the best information to its users, you will want to focus on these areas:
Navigation – Google crawls your site just like your customers do.
Is your site easy to navigate and find information?
Is your site safe?
Does your content link to other relevant information?
Does your site offer a good user experience?
Performance – The speed of your site will affect your rankings in more ways than one.
No one likes to wait for a website to load. How long are you willing to sit and wait for a page to appear before you move on?
There is good news. You do not have to have the fastest website. You just have to be faster than your competition.
You can check the speed of your site at PageSpeed Insites.
Authority – Sites that have more authority rank higher. Sites build authority by having external sites link to your site.
When someone links to your site, it is like telling Google the reader likes your content. Think of it as someone liking a post on your Facebook Business Page.
Because links are a part of Google’s algorithm, people started to do shady things. People started to buy links back to their site just to get their sites ranked higher.
Google had to put an end to this, so they created the Penguin update in 2012. The Penguin update looks at the quality of links a website gets from other sites. If the links are not relevant to the site or content, the site will be penalized.
If you have a website that is easy to navigate, loads fast and provides value, your readers will link to your site. This takes time and hard work, but in the end, you will reap the benefits.
Content – I kept the best for last, content. In the end, great content is what will drive traffic to your site. Google will notice people enjoying what you are providing and will reward you by ranking you higher in the search results.
To sum it up, search engines are looking for quality content to share with their users. There is no magic wand, it takes time and hard work.
Bad SEO Practices
Some people try to outsmart Google so they can rank higher in the search results.
Don’t get caught up in this game. You will never beat Google. The only thing that is guaranteed is Google will become aware of your tactics and penalize you.
Here are a few things you should never do:
Purchase Links – Links are important for sights to rank higher, but only if they are legitimate links. Never purchase links.
There might be times when people will contact you trying to sell you links. They will tell you they can help you reach number one in the search results. Beware of this. It is a scam.
You want to have people link to your site because they like what you have to offer. This will happen over time as long as your content provides value.
Thin Content – Google wants to give a good experience for its users. They do this by recommending the best content available for their queries.
Years ago people would write thin content to rank higher. Google caught on and started penalizing those sites.
Do not write content to rank higher. Write content for your audience.
Keyword Stuffing – Keyword stuffing is when there are too many keywords in a post.
Years ago people would add keywords in their posts just to rank. Google learned about this practice and put an end to it.
It is important to focus on keywords that relate to your business. But don’t throw them into your article just to rank.
The bottom line is Google makes the rules. If you want to be in the game, you will have to follow Google’s rules.
What is Your Objective?
As you have learned, SEO basics are about optimizing your site so Google and other search engines can understand more about what your site has to offer.
You can not give a clear picture to search engines if your vision is blurry.
Before you can start to optimize your site, you will want to take some time and write your vision.
Your goals and vision will be keywords you will want to focus on.
If your goal is to sell art online, you should not write content about your favorite red wine.
After you have a clear vision of what your site is about, you will want to start writing content about your mission.
On-Site SEO Basics
PRChecker describes On-site SEO as,
“Anything you do on your website to optimize it for the search engines. This includes the domain name, meta description, content, internal links, tags and meta tags, anchor texts, rich media files, bounce rate and loading speed.”
These are all areas you should focus on and be a part of your art marketing plan.
Off-Site SEO Basics
Off-site SEO is also known as link building.
You have already started on this because you are doing the 28-day blogging challenge. You have learned how to write great content your audience will love.
In time people will start to link to your site. The only thing you have to focus on at this point is to continue to write great content.
Yoast Plugging for WordPress
Many people are afraid of SEO. It is easier than you think. All you have to do is learn what Google needs, so they can understand what your site is about.
Write content that pertains to your vision and mission.
Write for your audience not for search engines.
Do not try any shady, black hat SEO tactics.
If you are using WordPress for your blog, I highly recommend you using Yoast SEO plugin. They offer a free and paid version. Yoast makes SEO easy and will save you a ton of time optimizing your posts for search.
If you are thinking about starting a WordPress blog, I use and recommend HostGator (Affiliate Link) for hosting. They offer excellent service at an affordable price. You can have your WordPress site up and running in minutes.
Now that you have an understanding of the SEO Basics – Art Marketing Basics, you will be able to focus how to optimize your artist blog so that you will have the upper hand over your competition.
You might also be interested in:
- Art Marketing Plan
- Art Marketing Basics – Master One Thing At A Time
- 5 Content Marketing Benefits for Artists
SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google by Jason McDonald Ph.D (Amazon Affiliate Link)
Are you just starting your online art business and don’t know what you should do? Visit Sell Art Online Startup Plan for everything you will need to know to start your online art business.
If you are ready to take your art business to the next level visit the Content Marketing For Artist Course today.
Content Marketing For Artist Course
Are you interested in learning more about content marketing?
Are you ready to reach a larger crowd and attract your target audience?
Do you want to rank higher in Google’s search?
I created the Content Marketing For Artist Course to help you to implement a content marketing strategy that will help you to save time and see results. There are over 40 videos, a downloadable eBook and PDF’s packed with easy to understand and follow tactics that will help you grow your art business and start separating yourself from the competition.
Complete the course at your own pace. The material will always be available for you to go back to.
To find out more visit, Content Marketing For Artist Course.
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
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