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Are you discouraged because nobody is visiting your artist website? In this post, I am going to talk about some SEO basics that will increase your organic traffic.
SEO Basics What Artists Need To Know
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
SEO (Search Engine Optimization) are techniques used to help search engines like Google, Yahoo, and even Pinterest understand what your site has to offer.
When you optimize your artist site for the search you will be making it easier for your target audience to find you in the search results.
When you rank higher in the search results you will increase the organic traffic to your site.
Organic traffic is free traffic coming in from search engines.
Why is it important to have a high PageRank?
Page rank is important because it’s one of the factors a search engine like Google takes into account when it decides which results to show at the top of its search engine listings – where they can be easily seen. (In fact, PageRank is a Google trademark – but other search engines use similar techniques.) (Resource: Business.Yell)
If your site and the content you publish is easily noticed then you will receive more traffic which will increase your online art sales.
Now that you know why it is important to optimize your site for search let’s cover some SEO basics so people can start to find you online.
SEO For Beginners
Below are 4 easy to implement strategies you can start working on today.
You do not have to be an SEO expert to rank high in Google’s search results, you just have to be better than the person who ranks on the first page.
This might seem intimidating at first but I want you to know that it is easier than you might think.
Optimize Website For Search
When you are deciding on what software or third-party platform you will be using for your online art gallery keep in mind that not all websites are programmed with search engines in mind.
The best websites are programmed with readable URLs, keyword-rich title, alt tags, W3- compliant code and XML sitemaps just to name a few.
Do you need to know more about W3-compliant code or XML sitemaps?
No, you just need to know what software or platforms provide this.
I use and recommend building a website with WordPress.
I tried third-party platforms before like FASO and Weebly but I found that the options to be limited. It was difficult for me to build a unique brand and it became pricy with the monthly fees.
WordPress costs me just a few dollars a month vs $30 plus a month for limited features.
Building a WordPress is easier than you might think. It will only take you a few minutes and your site will be live.
The first step is to by a domain name.
The second step is to decide what company you will use for hosting. (The two recommended below offer both domain names and hosting)
HostGator (affiliate link)
BlueHost (affiliate link)
The third step is to use the one-click WordPress install feature both sites offer.
Within just a few moments your site will be live.
The next step is to become familiar with the dashboard, design and customize your website.
Another reason I use WordPress is that there is a blog built right into it. This allows me to write content that will rank in search and make it easier for my target audience to discover me.
On Page SEO Basics
As long as you are using a platform you can control (like WordPress), on-page SEO is where you can make the biggest difference in how your site is ranked.
On-page SEO is all about the text on your site.
The text is what runs the internet.
Google and other search engines can not understand images or videos. The only way search engines can understand what your site has to offer is by the text on the home page, landing pages, alt tags, and blog posts.
Search engines can only recommend images and videos based off of the text in the alt tags.
The specific words you use in your blog titles, blog posts, art titles, art descriptions, and taglines will affect how your site is ranked and for what keywords your site is ranked for.
It is a good idea to take some time to learn how to optimize your site with keywords.
Inbound links are links that other websites use to link back to your site or specific page or post on your site.
For example, when I included “Page rank is important because it’s one of the factors a search engine like Google takes into account when it decides which results to show at the top of its search engine listings – where they can be easily seen. (In fact, PageRank is a Google trademark – but other search engines use similar techniques.) (Resource: Business.Yell)”at the beginning of this post, I am creating an inbound link to Business.Yell.
Why would I direct a reader to a different site?
I do this to provide extra value to you and all of the other readers who are reading this post. It basically makes the post more credible.
The inbound link does not only benefit my post but it also helps the site I am linking to.
In Google’s eyes, inbound links act as votes in favor of a site which helps pages to rank higher in the search results. Another benefit is that a reader might click on the link which will drive extra traffic to the site linked to.
So one of your goals is to write a lot of highly valuable blog posts that people will want to link to.
It is important to note that not all inbound links are created equally. The more authority a site has the more the vote will count for.
For example, if a site that is ranked on the first page of the search results links to one of your posts, you will receive more benefits than a site that ranks on page 100.
Internal links are links to you create on your art blog posts that direct a reader to another post you have published.
The link above is an example of an internal link.
There are multiple reasons why you would like to include internal links to your blog posts.
In my opinion, the most important reason is that you will be providing extra value to your posts for your readers.
For example, the link above links to a post that demonstrates how to add links to your artist WordPress blog. If you are interested in creating inbound links to your posts I have included a link that will show you how to do just that.
Another reason is that it is one of many tips for SEO that is easy to implement on a daily basis.
When you include internal links to your site you are helping Google and other search engines to understand more about the content on your site.
The SEO tips outlined above are easy to incorporate in your daily art marketing plan and will help you to start ranking higher in the search results.
If you are unfamiliar with some of the strategies just take a few minutes to do some research. The traffic your site will generate will be well worth the time you invest.
The higher that you rank in the search results the more traffic your artist website will receive.
SEO Basics What Artists Need To Know Overview:
- SEO For Beginners
- Optimize Website For Search
- On Page SEO Basics
- Inbound Links
- Internal Links
28 Day Blogging Challenge for Visual Artists
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