Artists who earn a decent income online are the ones who have created multiple revenue streams.
Selling prints of your original artwork is a great way to earn extra income while waiting for your originals to sell.
Another way you can generate some extra money is by selling art on Zazzle.
Selling On Zazzle Best Tips For Artists
Driving traffic to your artist’s website so you can sell your original art is a challenging job.
Even if you get people to visit your site, it does not mean they are in a buyer’s mind.
Utilizing different platforms like Zazzle to reach a new audience will help you to earn more money online.
Benefits OF Selling Your Art On Zazzle:
- Over 20,000,000 monthly viewers visit Zazzle
- Create a storefront free
- Decide on your royalty rate
- Hundreds of products to put your artwork on
- Easy to upload images on products
I want to mention that you will have to promote the products you sell if you are hoping to generate an income on Zazzle.
Below are some tips to make the most out of your Zazzle store.
Complete Your Profile Page
Take the time to fill out your profile page.
On the profile page, you can:
- Add an “About Me”
- Add a URL to your artist’s website
- Add your social media URLs
- Customize how your products will be displayed on your page
- Profile image
Create A Lot Of Products
The more products you put your artwork on, the better your chance to land a sale.
This is because people are searching on Zazzle for different designs on different merchandise for gifts or themselves.
Offering your art on multiple products like mugs, greeting cards, posters, calendars, coasters, etc., will help you reach more people.
The more people see your products, the better your chance of selling them.
Importance Of Keywords
You might have heard me talk about the importance of keywords for your art blog and art website in the past.
The same is true for Zazzle.
The keywords you use (Zazzle refers to them as tags) to describe your art and products are the words that people are typing into Zazzle’s search.
When a customer types in some words describing what they would like to buy, Zazzle will showcase a list of products with the same or similar keywords.
The more specific your keywords are, the better.
For example, let’s say that a person is searching for a Clydesdale picture on a mug.
If you have a Clydesdale painting and offer it on a mug and the keywords you are using to describe your listing are “horse mug”, the chances of your mug being seen on Zazzle is slim.
However, if you target “Clydesdale mug,” your chances of the buyer seeing your product increase dramatically.
A person interested in purchasing a mug with a Clydesdale will type in Zazzle’s search bar “Clydesdale mug”.
Zazzle Keyword Tips:
- Use specific keywords that describe your art and include the primary colors and the medium you used to create the painting
- Use long-tail keywords like large “brown Clydesdale horse” and “Clydesdale horse galloping.”
Long-tail keywords are three and four keyword phrases that are very specific to whatever you are selling. (Source: Wordtracker)
- Use quotation marks for long-tail keywords in Zazzle. For example, “Clydesdale horse galloping.”
If you do not use quotations, each word will be a single keyword.
- See what other people are using for similar products. There might be a word or phrase that slipped your mind
You can locate the tags of a product by scrolling down to the bottom of a listing.
- Experiment with different words to see what works best for your listings
Keywords 101 – How To Generate More Traffic to Your Art Gallery
How LSI Keywords Can Help Artists Rank Higher In Search
Zazzle Pricing Tips
Zazzle allows you to change the commission rate you are asking.
The default is set at 10% but can be adjusted while creating your listings.
You can also change the commission rate after the listing has been published.
Zazzle is a highly competitive market, and you should use it as a source to supplement your income.
Your profit margin will be lower on Zazzle than on your website, and it is ok if you are using Zazzle to supplement your income.
Many artists separate the products they sell on their website and what they sell on Zazzle, so asking prices does not confuse buyers.
For example, on their artist website, they will sell original art and offer prints they print at home or from a POD site like Printful.
On Zazzle, they offer prints of their art on mugs, greeting cards, calendars, etc.
This makes it easier to be consistent with your pricing strategy.
Zazzle allows you to make your store private, which means your products will not be showcased in Zazzle’s feed of search engines.
Or you can make your store public, which means everyone can see your products.
To change the setting, click on Store Tab, then click Manage, then Settings, and unclick or click the Make this store private box.
I recommend having your store set to public view so you reach more people.
The only reason you might want to have a product in the private mode is for products you will only offer to particular people.
Write A Blog Post About Your Product
Now that we have covered your Zazzle store’s basics let’s talk about how you can drive more traffic to your listings.
Publishing blog posts about the products you create will help you to drive more traffic to your listings.
The more quality content you post, the more traffic you generate.
You might be asking how you could write a post about a product you are promoting.
The best way is to intertwine your product with a post related to your painting or drawing.
For example, If you created a mug with a Clydesdale painting, you could write about fundraisers that are being held for rescuing horses or a post that talks about Clydesdale shows. In that post, you can highlight the merchandise you sell related to Clydesdales.
Share Your Zazzle Products On Social Media
Share your designs on all of your social media networks.
You can easily share your products by clicking on the social share links located on the listing page.
Post your product blog posts on your social media networks as well.
Be consistent with your posting schedule and develop a social media scheduling calendar to make it easier.
Use social sharing tools like Tailwind to save time scheduling your posts. The more productive you can be marketing your art, the more time you can spend creating your artwork.
Make Your Product Customizable
Zazzle allows you to create customizable designs that will increase your sales.
Many people go to Zazzle to find unique designs they can customize for gifts.
For more information on the different options, visit 3 Options For Customizable Zazzle Designs.
Use Zazzle’s Coupon Page
People love coupon codes. An excellent way to boost your Zazzle sales is by keeping an eye out for Zazzle coupon codes and sharing them with your followers on social media and your email list.
Download the Zazzle app on your smartphone for new coupon notifications. This will save you time searching for when the next sale is.
Place On Your Website
Do you have an artist website?
If you do, you can upload your Zazzle products on your WordPress website, which will increase your product exposure.
People might not be ready to purchase an original piece of art but would love to have your artwork on a mug or calendar.
Making it simple for people to purchase your products will only boost your income.
For more information on creating Zazzle listings for your WordPress site visit How To Sell Zazzle Products On Your Own Site.
Final Thoughts On Selling On Zazzle
Have you heard of Zazzle’s passive income?
It merely means that you will continue to earn income from a product you have created.
For example, when you design a mug, it will be available for people to purchase for as long as you keep it listed.
Zazzle will do the rest. They will collect the payment, print the product, and ship the product to the buyer.
All you have to do is sit back and collect the royalties.
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