There are currently more than 100,000 photographers and artists selling reproductions of their original photographs and artwork on Fine Art America. Is it a good idea to start selling on Fine Art America with so much competition?
Art sales are climbing every year, and every year a new print on demand site arises.
Print on demand sites like Fine Art America, Society6, RedBubble, and Zazzle have been around for years and have built an excellent reputation for buyers and sellers.
Lots of emerging artists believe it is not feasible to promote art on sites like these because there is excessive competition. In contrast, other artists think that they will become rich selling on sites that have so many artists and buyers who visit the site.
Why do some artists and photographers do well on Fine Art America while others never land a sale?
The reason some people generate a decent income selling prints on Fine Art America is that they have learned how to promote and market their work.
They do not upload an image, sit back, and hope for sales to roll in.
They work hard every day marketing their prints, and in this post, I am going to share with you some tips I use for Selling on Fine Art America.
Why Should You Star Selling On Fine Art America
- Fine Art America was founded in 2006.
- Fine Art America attracts 125,00 daily visitors
- There is a free and premium membership. The premium memberships are only $30.00 a year, which is very reasonable.
- Sell prints of your artwork on fine art paper with or without frames, canvas, tote bags, throw pillows fleece, greeting cards. pillow covers, iPhone cases, towels, metal signs, and much more.
- There are no upfront costs to you unless you join the premium membership. When a product sells, they take the order, print the order, and ship the order to the customer. You will collect royalties for every print sold.
- You have control of how much you will make per sale. Most print on demand services does not allow you to choose the markup and the price of a product.
- Fine Art America has fulfillment centers all over the world.
With every pro, there is a con.
The biggest con is that Fine Art America owns the customer’s information.
You will not know who purchased your artwork, and you will not be able to gather their email address to be able to contact them in the future for new products you are listing.
Just because they have over 125,000 visitors a day does not mean that your art will sell or be shown in the search results.
You will have to promote your artwork if you want to have any chance of selling prints on Fine Art America.
The bottom line is that Fine Art Marketing is a print on demand service that produces high-quality products.
Fine Art America is not a platform that will produce endless sales for you.
You will have to put in the hard work to make a sale.
Uploading your images on Fine Art America is the easy part. Landing a sale is where it becomes difficult.
Unless you already have a large fan base, you are going to have to learn how to get your artwork in front of potential buyers who are searching for art just like yours.
Here art marketing strategies to help you become successful selling art on Fine Art America.
Own A Website
Selling art online is a business,
An artist’s website is an online gallery where art collectors can visit and purchase your artwork and products.
Yes, Fine Art America does offer you a gallery where people can view and purchase prints of your artwork. But, you have no control over the look of the site, and you do not have a personalized domain, which makes websites appear more professional.
Owning a WordPress website is both affordable and easy to manage. You will be able to sell tangible products, digital products, services, and a Fine Art America gallery on a WordPress website.
WordPress also has a blog that will allow you to create a content marketing plan that will attract your target audience to your products.
How To Launch An Artist WordPress
Launching an artist WordPress site has never been easier.
First, visit BlueHost and pick which plan works best for your goals.
Pick a domain name for your artist website.
Related Post: How to Choose a Perfect Artist Domain Name
The next step is to fill out your account information and confirm what package you would like to enroll in.
The next step is to fill out your billing information and create a password for your account.
Once you have completed that it will be time to pick out a theme for your new artist website.
Congratulations you are a new owner of an online website where you will be able to sell your artwork.
Build your online website easy with BlueHost.
How To Sell On Fine Art America
Fill out your bio before you upload any images.
Your bio explains to potential buyers who you are and about your art business.
Upload your images by clicking Behind The Schenes (located in the drop-down box when you hover over your name) Click Artwork > Upload Image.
Here you can also upload multiple images. Change the default upload settings and bulk image editor.
Click Choose File and pick what image you would like to upload from your PC.
Accepted formats are jpg, jpeg., and png.
The maximum file size allowed is 25MB
You can change the file size of your image on Photoshop.
After your image is uploaded, you will want to fill out the title field, Medium field, Keywords that describe your artwork, a description of the artwork, and the category you wish to the image to appear.
Before you hit publish, scroll down and fill out all of the rest of the fields.
You can specify if the original artwork is available for sale and the cost of the original.
Decide how much you will want to make per sale of prints, canvas, frames, mats, greeting cards, throw pillows, duvet covers, shower curtains, tote bags, phone cases, t-shirts, round beach towels, towels, yoga mats, spiral notebooks, fleece blankets, portable batteries chargers, carry-all pouches, weekender tote bags, coffee mugs, tapestries and face masks. If you wish not to sell a specific product or size, just leave the field blank.
Fine Art America Widgets
An additional Fine Art America feature is its widgets that can be added to your artist website.
You can generate the code to make a page like the one below, and your visitors can purchase without leaving your website.
To see the page, just click on Giclee Prints on the top menu.
To install the Fine Art America WordPress website widget, login to your Fine Art America account, Click Behind The Scenes, Scroll down the page to the Marketing section, and click Shopping Cart Widgets.
Scroll down the page to see what widget would work best for your brand.
Customize the colors to compliment the colors of your website.
Copy the code.
Sign in to your WordPress admin page, Click Pages > Add New.
Paste the code in the page.
Add your title and hit submit.
Fine Art America also has an auto post feature for Facebook and Twitter.
The website widgets and Facebook widgets are only available with the paid membership.
To set up the automatic post, sing into your Fine Art America account, click Behind The Scenes, Scroll down the page to the Marketing section, and click Facebook Applications.
There you will be able to link your Facebook and Twitter accounts to Fine Art America.
Every time you submit a new product, it will be automatically uploaded to your social media accounts.
You also have an FAA gallery that will only showcase your products. The site can be customized, but you are limited to what you can do.
Quality Tags, Descriptions And Titles
The search feature in online sites like Fine Art America performs with tags (also known as keywords), so you have to know what tags (keywords) people are using to discover prints that you are selling.
Start with the apparent such as what the photograph is and then I narrow it down by adding location, colors, and themes,
Include the same keyword in the titles and descriptions to help people find your artwork in the Fine Art America search.
I also use Keysearch to help brainstorm for more keywords to use in the description and tag section.
Simply sign in to Keysearch, click keyword research, type in a few words that describe your artwork, and a list of related keywords will appear on the righthand side. You will also see how many times a specific keyword receives under the volume section.
This information tells you how many people are using those words in the search.
Receive 20% off your Keysearch subscription with coupon code: KSDISC.
Fine Art America Blog
You have access to the Fine Art America blog with the premium service.
Blog posts are a great way to have your product seen by more people searching for products like yours.
Just make sure that you include a link to your landing page when you write a blog post a specific print you are selling.
Tell the story behind your creation and include keywords that describe your artwork and photographs.
Driving traffic to your listings is the key to making money on Fine Art America, and publishing blog posts will help you to reach a broader audience.
I also recommend writing exclusive content for your WordPress blog. The more posts you write, the higher your chance of being noticed will be.
Post On Social Media
Search for anything on Fine Art America, and you will find thousands of results.
Even if you narrow down the search criteria, the volume is substantial.
Just like Google’s algorithms, Fine Art America’s algorithms determine how images show up in search.
The items that receive the most views will be shown on the top of the search, so it is important for you to share your pages on all of your social media accounts.
The key is to share your products at different times and different days on your social media accounts so they will be seen by different people.
Share With Your Email List
The last selling on Fine Art America tip I would like to talk about is sharing Fine Art America art prints with your email list.
It will be easier to land a sale with the people who joined your email list than trying to find new buyers.
The people who gave you their email address did so because they have a passion for your work and want to be kept up to date on any new products you are selling.
Develop a newsletter calendar and promote new work and older work.
Many artists only promote new work on their newsletters, and they are missing out.
You will always be adding new people to your list, and those people did not see your older work.
Maybe someone was interested in an older piece but could not purchase it at the time you promoted it, and when they see it again, you might inspire them to buy the print at that time.
Final Thoughts About Selling On Fine Art America:
Selling fine art or selling reproductions of your art takes time and a lot of hard work.
You will have to develop an art marketing plan that compliments your business goals if you wish to sell your art online.
Working on all of the marketing strategies will help you to attract art buyers online.
Fine Art America is an art selling website that does most of the work for you, but you will have to drive traffic to your listings to land a sale.