Blog Post Update – 1/9/2023
Selling Digital Products On Etsy
Are you trying different ways to earn extra income from your original artwork?
Selling giclee prints is one option, but have you considered selling digital images on Etsy?
Selling digital downloads and prints of your artwork on products on Etsy is easy and another way to reach a broader audience and earn extra money from the artwork you have already created.
Before we start, we want to clarify that Etsy’s success does not happen overnight, just like selling original paintings online.
Like your online art website, you must research, optimize your Etsy shop, create digital downloads to sell, write art descriptions, market your products, and drive traffic to your shop.
A great way to generate passive income while waiting to sell a physical product is to offer digital art prints, and Etsy is a great place to sell digital items and wall art.
Have you created an Etsy Shop?
If not, visit How To Open An Etsy Store Step By Step to learn how easy it is to start.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
How Do Digital Artists Make Money
One common way digital artists make money is by selling their artwork. Many digital artists sell digital downloads through online galleries like Etsy or their websites. Some artists also license their work, allowing others to use it for various purposes, including advertising and product design.
Another option is to freelance for companies or individuals, creating custom artwork on a per-project basis.
How To Sell Digital Prints On Etsy
Selling digital downloads allows buyers to purchase an instant download that they can print at home or at a local printing store. Many people search for artwork like yours for their home but can not afford an original painting or a limited edition print. Offering digital products will allow those people to have beautiful wall art at an affordable price.
What Is A Digital Item
Digital products are items or assets that exist in a digital format and can be accessed, downloaded, or consumed electronically. They are intangible products that do not require physical production or distribution. Some common examples of digital products include:
- Ebooks: Books that are published and distributed electronically, often in PDF or ePUB formats.
- Software: Programs, applications, or computer code that can be downloaded and installed on devices for specific purposes.
- Online courses: Educational materials or training programs that are delivered digitally and accessed through a learning management system or platform.
- Music and audio files: Songs, albums, podcasts, or other audio content that can be downloaded or streamed online.
- Videos and movies: Film, TV shows, documentaries, or other video content that can be downloaded, streamed, or accessed through platforms like YouTube, Netflix, or Amazon Prime Video.
- Digital artwork: Graphics, illustrations, photographs, or other visual creations that are created and distributed in a digital format.
- Mobile applications: Apps designed for smartphones or tablets can be downloaded from app stores.
- Templates and digital assets: Pre-designed templates for websites, presentations, graphics, or other design elements that can be customized and used by individuals or businesses.
It’s worth noting that digital products often come with copyright protection to prevent unauthorized copying or distribution.
Tools For Creating And Editing Digital Files
Adobe Photoshop – is a powerful graphics editing program that allows you to edit images and touchups, create graphics and digital drawings, resize pictures, etc.
Adobe Illustrator – is a vector graphics editor similar to Photoshop but with limited features.
Canva – is a free online designing software with drag-and-drop features.
Pixlr – is a powerful online photo editing and graphic design software.
When selling digital art on Etsy, it is essential to edit the image size.
For example, you must adjust each digital file’s image size to offer a 5×7 print and an 8×10 print. It is an excellent idea to provide standard frame sizes so the buyer can frame the artwork. You can also create a larger size if you offer large format printing.
Related Posts :
The easiest ways to edit the printing size are with Canva and Photoshop.
Knowing that you might crop some of your original artwork to fit the desired print size is essential.
Here are some articles that show you how to change the print size of a digital image.
Digital Products To Sell On Etsy
Etsy sellers are doing well selling these types of digital products:
- Wedding Invites
- Coloring Pages
- Printable Artwork
- Party Decorations
- Collage Sheets
- Iron on Transfers
- Gift Tags
- Editable social media images
- Printable Stickers
- Printable Wine Labels
- Stationery Items
- Editable Pinterest images
- Editable Flyers
- Blog or Logo Designs
- Scrapbooking Papers
- Printable Planners
- Birthday Invites
- Greeting cards
Digital Art That Sells
When you sell digital art online, one thing to consider is the current trends. Popular subjects include abstract designs, florals, landscapes, typography, and animal portraits. Personalized pieces such as monograms and couples’ illustrations also perform well. Regarding file format, JPEGs and PNGs are favored over PDFs due to their ease of use for printing and uploading online. It’s also helpful to offer different orientations and sizes for greater versatility for the buyer.
How To Put Digital Prints On Etsy
Login to your Etsy account and click Add A Listing.
Upload the image that viewers will see for the listing.
Add the Title of the product. The Title should include that it is an Instant Downloadable Product. Or something that explains that they can download and print the artwork after purchase.
Fill out the rest of the categories, including:
- About this listing
- Quantity (This is how many downloads you want to have available for sale)
- Type – Here, you will want to choose Digital.
The next step is to write a description. (Include on the top of the description that the item is a digital download, so the buyer does not think they will receive a tangible product.)
Include how digital products work for Etsy just in case the buyer has never purchased a digital product on Etsy before.
You can also include a link to Etsy’s post, Downloading A Digital Item On Etsy.
Include the size and format of the digital product in the description.
Use descriptive words about the artwork you sell to show your product in the search results.
At the bottom of the description, be sure to include:
- For personal use only
- Copyright remains with the designer.
Unclick Buyers can request customization.
Under Section – choose Instant Printable Art.
Click Upload File and choose the digital art from your PC that you are selling. The digital file will be the product the buyer receives after purchasing.
Click Add a note for buyers.
The information you provide here will be delivered to the buyer after purchase. You can include details on downloading the product, which is for personal use only.
Add your Tags. These keywords describe your product and explain what you are selling to Etsy.
Adding as many tags as possible that describe your digital art is essential. Tags are like keywords; they help Etsy understand what you are selling so they can promote your products to the right people.
Etsy allows you to add 13 tags.
Consider what words a potential buyer will use in Etsy’s search to purchase your product.
- Digital art
- Digital download
- And any words that describe your artwork
You can skip filling in:
These do not relate to digital downloads.
That is all you have to do.
The good news is that you will not have to do any work when a person purchases your digital artwork because they will automatically receive a download link after making a purchase.
What Types Of Digital Files Does Etsy Allow
You are allowed to upload five digital files for each Etsy listing.
Each file can not exceed 20MB.
.png and .jpeg are the most popular file formats for digital art.
The uploaded files will appear in a list, including the file’s name. Make sure you name the digital file on your PC when you save it accordingly.
There is no way to edit the file’s name on Etsy after you have uploaded the file. You must name the digital file when you save it to your PC.
For example, the name of a file might be Lion_Digital_Download.
The file name is limited to 70 alphanumeric characters, hyphens, underscores, and periods.
You can remove files by clicking the X next to the listing time/date.
How To Sell Digital Downloads On Etsy
As mentioned earlier, selling digital products on Etsy is a great way to earn passive income.
However, you will still have to work hard to market your products.
Etsy digital downloads will not sell themselves. Even if you include the perfect Tags that describe your art, you will still need to do more to land sales on Etsy. Dedicating time to promoting your online store weekly will help you reach a broader audience and increase sales. Shop owners who do more than upload new products on Facebook are the ones who sell a lot of products on Etsy.
Optimizing your Etsy shop is as important as optimizing your website.
Here are the key areas you want to optimize for your Etsy shop.
Your Etsy Shop Name –Create a creative name for your shop. The name of your Etsy shop should be similar to the name of your online art business.
Having an Etsy name similar to your artist’s website will make it easier for people following you online to recognize your Etsy shop.
Etsy cover photo– Your Etsy banner should resemble your artist’s website. You might want to include a headshot so people can easily recognize you.
Etsy cover photo size:
- Large banners covering the top of your shop home are 3360 x 840 pixels.
- Mini banners are suitable for highlighting your listings and are 1200 x 300 pixels.
About Us – The About Us page explains your art business to potential buyers and your Etsy products.
The About page can be similar to your artist’s website. Including information about your artist’s website is an excellent idea if a viewer is interested in purchasing an original artwork.
Etsy’s About Us page is divided into sections:
- Shop Story
- Story Headline
- Shop Video
- Shop Members
- Production Partners
- Links – This is a great place to add a link to your artist’s website.
More Strategies To Sell Digital Products Online
Now that your Etsy shop is optimized, let’s review some other strategies to help you sell more products on Etsy.
Search Engin Optimization
If you already have an artist’s website, you are probably familiar with SEO (search engine optimization).
Optimizing your Etsy shop for search will allow potential buyers to discover what you have to sell on Etsy.
There are two different types of SEO:
- On-page SEO
- Off-page SEO
You will not have to be concerned about off-page SEO because that has more to do with the technical side, and Etsy has already done that for you.
On the other hand, you will want to focus on on-page SEO.
On-page SEO is optimizing the content on your Etsy shop and the listing descriptions with keywords that explain what your shop has to offer to Google and Etsy.
For example, here are some relevant keywords you might want to consider using in your listing description:
- Etsy printables
- Print sizes
- Instant download
- The subject of your art
- The primary colors of your art
- The medium you used to create the original piece.
Tools like SEMRush will provide you with the best keywords to focus on.
Like writing a blog post to drive traffic to your artist’s website, you should also write blog posts about your Etsy products.
Blogging about your Etsy products will make it easier for people to discover your Etsy digital listing in Google’s search.
The critical thing to remember is that you want to get your art in front of as many people as possible, and publishing content online will produce the best results for your online business.
For more information about blogging, visit Blogging Tips for hundreds of articles about blogging.
Social media platforms are another way to reach a broader audience.
Share posts about the digital art you are selling on Etsy on your:
- Facebook business page
Include a link to the Etsy page on every post you publish on your social media platforms, and create a clickable Facebook cover photo linking to your Etsy shop.
Selling Digital Art vs Tangible Art Prints
Digital files are reproductions of art that can be displayed on a computer or electronic device, whereas art prints are physical copies of artwork that can be hung on a wall. Digital files can be easily shared with others, while art prints are tangible objects that can be touched and seen in person.
There are a few benefits of selling digital files of art or art prints on Etsy. One benefit is that you can reach a larger audience with your work. People worldwide can purchase and download your work with digital files to their computer or device. This also means you can sell your work to people who cannot afford a print. Additionally, by selling digital files, you can sell multiple copies of your work simultaneously, which can be helpful if you want to make a little extra money.
Another benefit of selling prints is that people can hang them on walls and enjoy them in person. This is an excellent option for artists who want their work seen and appreciated by as many people as possible. Additionally, selling prints can help artists to build their portfolios and attract new customers.
Final Thoughts On Selling Etsy Artworks
For several reasons, an artist might want to sell digital downloads of their art on Etsy.
First, Etsy is a platform with a large audience of potential buyers. This gives the artist a wider reach than selling through their website or another online marketplace.
Second, Etsy makes it easy for buyers to purchase digital downloads. They can add the file to their cart and check out without worrying about shipping or other complications.
Finally, by selling digital downloads, the artist can avoid the hassle and expense of printing and framing their artwork. This makes it easier for them to sell multiple copies of their work without investing in expensive materials and shipping costs.
Overall, selling digital downloads on Etsy can be a great way for an artist to expand their audience and make it easier to sell their work.
If you do not want to sell your art on Etsy, you can build websites to sell digital art. WooCommerce makes it easy to sell digital goods.
When you get used to selling digital art on Etsy, you might even want to look into other ways to increase your income streams with:
- Selling patterns on Etsy
- Selling invitations on Etsy
- Selling graphic design on Etsy
- Selling clipart on Etsy
- Selling eBooks on Etsy
- Selling vector on Etsy
These are just a few ideas to help you make more money from your creative skills.
Use your creative side to create digital downloads people are looking to buy.
It is easy to sell products on Etsy. As long as you take the time to learn about digital marketing, you will be very successful. You might even want to learn how to print your artwork on products to reach a broader audience.
More Etsy Related Articles
How To Sell Your Art Online – The Complete Guide: Q&A
1. Should I build my own website or sell on a marketplace?
This depends on your goals and resources. Building your own website gives you complete control and branding but takes time and technical knowledge. Marketplaces like Etsy or Amazon Handmade offer instant visibility and a built-in audience but may have higher fees and less customization. Consider your budget, tech skills, and desired level of brand independence when making your decision.
2. What are the best platforms for selling my type of art?
Different platforms cater to different art styles and audiences. Research marketplaces specializing in your style, like Saatchi Art for contemporary art or Redbubble for graphic design. Explore social media platforms like Instagram and Facebook, where engaging content can attract buyers directly. Don’t be afraid to experiment and build a presence on several platforms to reach a wider audience.
3. How do I price my artwork?
Pricing art isn’t easy, but research is key. Factor in material costs, time spent, your skill level, and comparable artworks in your style. Start with a competitive price and adjust based on sales and feedback. Don’t undervalue your work, but be realistic about market demand. Consider offering prints or smaller pieces at lower prices to attract new buyers.
4. How can I market my art online effectively?
High-quality photos and engaging descriptions are essential. Use social media strategically, share your creative process, connect with other artists, and run targeted ads. Collaborate with other creators or businesses to reach new audiences. Participate in online art communities and events to increase visibility. Remember, consistent engagement and storytelling are key to building a loyal following.
5. What are some common mistakes to avoid when selling art online?
Low-quality photos, unclear pricing, and inconsistent branding can deter buyers. Don’t rely solely on marketplaces – actively promote your work through your own channels. Overpromising shipping times or neglecting customer service can damage your reputation. Be patient, stay professional, and learn from your experiences to refine your online art sales strategy.