Selling Digital Products On Etsy
Are you trying to find different ways to earn extra income from your original artwork?
Selling giclee prints is one option, but have you thought about selling digital images on Etsy?
Selling digital downloads on Etsy is easy and another way to reach a broader audience and earn extra money from the artwork you have already created.
Before we get started, we want to clarify that Etsy’s success does not happen overnight, just like selling original paintings online.
Like your online art website, you will have to research, optimize your Etsy shop, create digital downloads to sell, write art descriptions, market your products, and drive traffic to your shop.
A great way to generate passive income while waiting to sell a physical product is to offer digital art prints, and Etsy is a great place to sell digital items.
Have you created an Etsy Shop?
If not, visit How To Open An Etsy Store Step By Step to learn how easy it is to start.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
How To Sell Digital Art On Etsy
Selling digital items allows buyers to purchase an instant download that they can print at home or at a local printing store. Many people search for artwork like yours for their home but can not afford an original painting or a limited edition print. Offering digital items will allow those people to have beautiful wall art at an affordable price.
What Is A Digital Item
A digital download is an electronic form of file or document that a buyer will get without receiving physical prints.
After purchasing your digital art, the buyer will receive an electronic copy of the file they can print from home or at their local printing shop.
Tools For Creating And Editing Digital Files
Adobe Photoshop – is a powerful graphics editing program that allows you to edit images, and touchups, create graphics, and digital drawings, resize pictures, etc.
Adobe Illustrator – is a vector graphics editor similar to Photoshop but with limited features.
Canva – is a free online designing software with drag and drop features.
PickMonkey – is an online photo editing and graphic design software.
When selling digital art on Etsy, it is essential to edit the image size.
For example, you must adjust each digital file’s image size to offer a 5×7 print and an 8×10 print. It is an excellent idea to provide standard frame sizes so the buyer can frame the artwork. You can also create a larger size if you wish to offer large format printing.
The two easiest ways to edit the printing size are with Canva and Photoshop.
Knowing that you might crop some of your original artwork to fit the desired print size is essential.
Here are some articles that show you how to change the print size of a digital image.
Popular Digital Downloads On Etsy
Etsy sellers are doing well selling these types of digital products:
- Wedding Invites
- Coloring Pages
- Printable Artwork
- Party Decorations
- Collage Sheets
- Iron on Transfers
- Gift Tags
- Editable social media images
- Printable Stickers
- Printable Wine Labels
- Stationery Items
- Editable Pinterest images
- Editable Flyers
- Blog or Logo Designs
- Scrapbooking Papers
- Printable Planners
- Birthday Invites
- Greeting cards
How To Add Downloadable Digital Art On Etsy
Login to your Etsy account and click Add A Listing.
Upload the image that viewers will see for the listing.
Add the Title of the product. The Title should include that it is an Instant Downloadable Product. Or something that explains that they can download and print the artwork after purchasing.
Fill out the rest of the categories, including:
- About this listing
- Quantity (This is how many downloads you want to have available for sale)
- Type – Here, you will want to choose Digital.
The next step is to write a description. (Include on the top of the description that the item is a digital download, so the buyer does not think they will be receiving a tangible product.)
Include how digital products work for Etsy just in case the buyer never purchased a digital product on Etsy before.
You can also include a link to Etsy’s post, Downloading A Digital Item On Etsy.
Include the size and format of the digital product in the description.
Use descriptive words about the artwork you are selling to show your product in the search results.
At the bottom of the description, be sure to include:
- For personal use only
- Copyright remains with the designer.
Unclick Buyers can request customization.
Under Section – choose Instant Printable Art.
Click Upload File and choose the digital art from your PC that you are selling. The digital file will be the product the buyer receives after making a purchase.
Click Add a note for buyers.
The information you provide here will be delivered to the buyer after purchase. You can include information about downloading the product and that it is for personal use only.
Add your Tags. These keywords describe your product and explain what you are selling to Etsy.
It is essential to add as many tags as possible that describe your digital art. Tags are like keywords; they help Etsy understand what you are selling so they can promote your products to the right people.
Etsy allows you to add 13 tags.
Think about what words a potential buyer will use in Etsy’s search to purchase your product.
- Digital art
- Digital download
- And any words that describe your artwork
You can skip filling in:
These do not relate to digital downloads.
That is all you have to do.
The good news is that you will not have to do any work when a person purchases your digital artwork because they will automatically receive a download link after making a purchase.
What Types Of Digital Files Does Etsy Allow
You are allowed to upload five digital files for each Etsy listing.
Each file can not exceed 20MB.
.png and .jpeg are the most popular file formats for digital art.
The uploaded files will appear in a list, including the file’s name. Make sure you name the digital file on your PC when you save it accordingly.
There is no way to edit the file’s name on Etsy after you have uploaded the file. Naming the digital file must be done on your end when you save it to your PC.
For example, the name of a file might be Lion_Digital_Download.
The file name is limited to 70 alphanumeric characters, hyphens, underscores, and periods.
You can remove files by clicking the X next to the listing time/date.
How To Sell Digital Downloads On Etsy
As mentioned earlier, selling digital products on Etsy is a great way to earn passive income.
However, you will still have to work hard to market your products.
Etsy digital downloads will not sell themselves. Even if you include the perfect Tags that describe your art, you will still need to do more to land sales on Etsy. Dedicating time to promoting your online store weekly will help you reach a broader audience and increase sales. Shop owners who do more than upload new products on Facebook are the ones who are selling a lot of products on Etsy.
Optimizing your Etsy shop is as important as optimizing your website.
Here are the key areas you want to optimize for your Etsy shop.
Your Etsy Shop Name – Create a creative name for your shop. The name of your Etsy shop should be similar to your online art business’s name.
Having an Etsy name similar to your artist’s website will make it easier for people already following you online to recognize your Etsy shop.
Etsy Banner – Your Etsy banner should be similar to your artist’s website’s look. You might want to include a headshot so people can easily recognize you.
Etsy Banner sizes:
- Large banners covering the top of your shop home are 3360 x 840 pixels.
- Mini banners are suitable for highlighting your listings are 1200 x 300 pixels.
About Us – The about us page explains your art business to potential buyers and the products you offer on Etsy.
The about page can be similar to your artist’s website. It is an excellent idea to include information about your artist’s website if a viewer is interested in purchasing an original piece of artwork.
Etsy’s about us page is divided into sections:
- Shop Story
- Story Headline
- Shop Video
- Shop Members
- Production Partners
- Links – This is a great place to add a link to your artist’s website.
More Strategies For Selling Digital Downloads
Now that your Etsy shop is optimized let’s go over some other strategies to help you sell more products on Etsy.
Search Engin Optimization
If you already have an artist’s website, you are probably already familiar with SEO (search engine optimization).
Optimizing your Etsy shop for search will allow potential buyers to discover what you have to sell on Etsy.
There are two different types of SEO:
- On-page SEO
- Off-page SEO
You will not have to be concerned about off-page SEO because that has more to do with the technical side, and Etsy has already done that for you.
On the other hand, you will want to focus on on-page SEO.
On-page SEO is optimizing the content on your Etsy shop and the listing descriptions with keywords that explain to Google and Etsy what your shop has to offer.
For example, here are some relevant keywords you might want to consider using in your listing description:
- Etsy printables
- Print sizes
- Instant download
- The subject of your art
- The main colors of your art
- The medium you used to create the original piece.
Like writing a blog post to drive traffic to your artist’s website, you should also write blog posts about your Etsy products.
Blogging about your Etsy products will make it easier for people to discover your Etsy digital listing in Google’s search.
The critical thing to remember is that you want to get your art in front of as many people as possible, and publishing content online will produce the best results for your online business.
For more information about blogging, visit Blogging Tips for hundreds of articles about blogging.
Social media platforms are another way to reach a broader audience.
Share posts about the digital art you are selling on Etsy on your:
- Facebook business page
Include a link to the Etsy page on every post you publish on your social media platforms, and create a clickable Facebook cover photo linking to your Etsy shop.
Final Thoughts On Selling Digital Art On Etsy
You now know everything you need to sell digital downloads on Etsy.
You even know how to promote your Etsy download products.
When you get used to selling digital art on Etsy, you might even want to look into other ways to increase your income streams with:
- Selling patterns on Etsy
- Selling invitations on Etsy
- Selling graphic design on Etsy
- Selling clipart on Etsy
- Selling eBooks on Etsy
- Selling vector on Etsy
These are just a few ideas to help you make more money from your creative skills.
Use your creative side to create digital downloads people are looking to buy.
It is easy to sell products on Etsy. As long as you take the time to learn about digital marketing, you will be very successful.