Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Artists Selling Online During The Holidays
The holidays are right around the corner, and people are considering purchasing gifts for their families and friends.
Now is the time for artists to start thinking of different online art marketing strategies to increase holiday sales.
This post will cover how to sell paintings online this holiday season with free shipping strategies that will encourage your shoppers to hit the “BUY NOW” link.
Why Should Artists Promote Sales During The Holidays
You will see discounts and flash sales online and offline during the few months before the holidays.
Why do many companies promote sales and free shipping incentives during the holidays?
Companies know that people will spend more money on the winter holidays and want to take advantage of the opportunity.
Here are some staggering statistics.
In 2019 it was projected that America would reach $1 trillion in holiday spending.
Americans spent an average of $882.45 on Christmas gifts in 2019.
Online art sales declined in 2019 but still reached $64.1 billion in sales.
There is money to be made selling products online.
But with so much competition, artists need to implement strategies that have been known to work and develop other creative plans that will separate them from all of the other artists selling online.
Today we will talk about increasing your art sales by offering free shipping during the holiday season.
Selling Your Art Online With Free Shipping
Can artists offer free shipping discounts to increase their sales and make a decent profit?
Free shipping becomes even more important for shoppers as the holiday season enters full swing. (Source: Peter Roesler – Inc.com)
Before we talk about different shipping options, you need to know how much profit you would like to earn this holiday season.
Instead of thinking about how many pieces of artwork you would like to sell during the next few months, think about how much money you would like to generate.
Document how much gross profit (gross profit is the amount of profit you will make minus the cost of making and selling your art) you would like to earn over the holidays.
For example, if you sell your art for $100.00 and it costs $35.00 to create the art, and you spend $15.00 for advertisements, your gross profit will be $50.00. That $50.00 goes into your pocket.
Art Pricing Guide – How to Price Art to Sell eBook
Now that you know how much money you want to generate, let’s review some shipping strategies to help you achieve your goals.
3 Free Shipping Strategies
Here are three pricing strategies you will want to consider using for your free shipping promotion.
First, you can keep the exact pricing you use for your artwork and heavily promote free shipping for the holidays.
Remember that if you keep your art at the same price and offer free shipping, you will lower your gross profit margin.
How to calculate gross profit with free shipping:
Selling price – the cost to make the product – the cost of advertising – shipping cost = gross profit.
Selling price $100.00 – the cost to make the artwork $35.00 – the cost of advertising $15.00 – the cost of shipping $15.00 = gross profit $35.00
Now let’s talk about your gross profit goal.
To keep things simple, let’s say you wanted to earn $100.00 gross profit during the holiday season. (We hope you make a lot more than that.)
To generate $100, you would have to sell two paintings without free shipping, or you would have to sell three paintings to earn $100 without offering free shipping.
You have to ask yourself if it would be easier to sell two paintings with shipping costs or three pieces with free shipping?
Increase Art Prices By 10%-20%.
How You Can Increase Art Selling Prices
By increasing your art prices, you will be lowering the loss you will take from offering free shipping.
For example, if you usually charge $100.00 and add 10% to the price, the new price will be $110.00.
If you offer free shipping and the shipping cost is $15.00, you will only be losing $5.00 from your gross profit instead of $15.00.
Many businesses and artists use this strategy, which works very well for them.
You can also keep the new prices for the following year, increasing your profits for that year.
Free Shipping With Purchase Over ($)
The last option is to offer free shipping if they spend a specific amount on ordering or purchasing a particular item.
For example, FREE SHIPPING on orders over $250.00 or receive FREE SHIPPING when purchasing regular-priced items.
These are just a few examples you can use.
Experiment with different strategies to see what works best for your audience.
Just ensure that you keep an accurate record of what you are doing and the results from the strategy you put into action. The information you collect will help you make better decisions for next year’s holiday season.
Do you ever feel like spinning like a top during the holiday season?
Besides your regular busy schedule, you have to find time to go to parties, shop for gifts, attend after-school activities your children are participating in, work overtime, decorate your house, and so on.
Before you know it, the holidays have come and gone.
Odds are your customers are under the same pressure.
You have the opportunity to increase your sales by creating a sense of urgency.
Heavily promote on your landing pages, social media accounts, and website that you will be offering free shipping for a limited time during the holiday season.
Everyone hates to pay for shipping. You will inspire your buyers to hit the “BUY NOW” button. You are creating a sense of urgency by providing them with valuable savings.
Check out Thrive Ultimatum Sales Page to create banners highlighting limited-time sales or free shipping discounts.
Another tip for selling your art online is to focus on building your email list.
Ultimate Email Marketing Guide for Selling Art Online
You can grow your email list by promoting a FREE SHIPPING CODE for anyone who joins your email list.
You can also use the Ultimatum Sales Page to highlight a coupon code, and the banner will direct your buyer directly to the page you are promoting.
Final Thoughts On How To Sell Paintings Online With Free Shipping
The holiday season is coming up quickly. Take advantage of this time of year and create different strategies to help you sell more art.
Offering free shipping is one strategy that has helped me increase my sales over the holiday season.
The strategies I have talked about will also work throughout the year. You do not only have to implement them during the holiday season.
If there is a time when your sales are slow, offer free shipping for a limited time to try to boost your sales, and don’t forget to write well-written art descriptions to hook potential buyers.
More Holiday-Related Posts
Increase Online Art Sales This Holiday Season
Are you struggling to find ways to increase your online art sales? There is a way you can increase your art sales, and now is the time to take advantage of these seven sales tricks for your artist website. Increase Online Art Sales This Holiday Season By the end of this post, you will know how … [Read more…]
How To Create A Holiday Marketing Plan For Artists And Crafters
Would you like to make more money this holiday season selling more art and handmade crafts? Do you have a plan? In this post, I am going to share with you how I create a holiday marketing plan that reduces stress and increases sales. How To Create A Holiday Marketing … [Read more…]
Is Your Artist Website Ready For The Holiday Rush
It is the first week of October. Is your artist website ready for the holiday rush? Is Your Artist Website Ready For The Holiday Rush Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a … [Read more…]