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Artists Selling Online During The Holidays
The holidays are right around the corner, and people are starting to think about purchasing gifts for their family and friends.
Now is the time for artists to start thinking of different online art marketing strategies to increase holiday sales.
This post will cover how to sell paintings online this holiday season with free shipping strategies that will encourage your shoppers to hit the “BUY NOW” link.
Why Should Artists Promote Sales During The Holidays
During the few months before the holidays, you will start to see discounts and flash sales online and offline.
Why do so many companies promote sales and free shipping incentives during the holidays?
Companies know that people will spend more money on the winter holidays, and they want to take advantage of the opportunity.
Here are some stagering statistics.
In 2019 it was projected that America would reach $1 trillion in holiday spending.
Americans spent an average of $882.45 on Christmas gifts in 2019.
Online art sales did decline in 2019 but still reached $64.1 billion in sales.
There is money to be made selling products online.
But with so much competition, artists need to implement strategies that have been known to work and develop other creative plans that will separate them from all of the other artists selling online.
Today we will talk about increasing your art sales by offering free shipping during the holiday season.
Selling Your Art Online With Free Shipping
Is it possible for artists to offer free shipping discounts to increase their sales and make a decent profit?
Before we talk about different shipping options, you need to know how much profit you would like to earn this holiday season.
Instead of thinking about how many pieces of artwork you would like to sell during the next few months, think about how much money you would like to generate.
Document how much gross profit (gross profit is the amount of profit you will make minus the cost of making and selling your art) you would like to earn over the holidays.
For example, if you sell your art for $100.00 and it costs $35.00 to create the art, and you spend $15.00 for advertisements, your gross profit will be $50.00. That $50.00 goes into your pocket.
Now that you know how much money you want to generate let’s go over some shipping strategies to help you achieve your goals.
3 Free Shipping Strategies
Here are three different pricing strategies you will want to consider using for your free shipping promotion.
First, you can keep the same pricing you use for your artwork and heavily promote free shipping for the holidays.
Keep in mind that if you keep your art at the same price and offer free shipping, you will lower your gross profit margin.
How to calculate gross profit with free shipping:
Selling price – the cost to make the product – the cost of advertising – shipping cost = gross profit.
Selling price $100.00 – the cost to make the artwork $35.00 – the cost of advertising $15.00 – the cost of shipping $15.00 = gross profit $35.00
Now let’s talk about your gross profit goal.
To keep things simple, let’s say that you wanted to earn $100.00 gross profit during the holiday season. (We hope you make a lot more than that.)
To generate $100, you would have to sell two paintings without free shipping, or you would have to sell three paintings to earn $100 with offering free shipping.
You have to ask yourself if it would be easier to sell two paintings with shipping costs or three pieces with free shipping?
Increase Art Prices By 10%-20%.
By increasing your art prices, you will be lowering the loss you will take from offering free shipping.
For example, if you usually charge $100.00 and added 10% to the price, the new price will be $110.00.
If you offer free shipping and the shipping cost is $15.00, you will only be losing $5.00 from your gross profit instead of $15.00.
Many businesses and artists use this strategy, and it works very well for them.
You can also keep the new prices for the following year, increasing your profits for that year.
Free Shipping With Purchase Over ($)
The last option is to offer free shipping if they spend a specific amount on ordering or purchasing a particular item.
For example, FREE SHIPPING on orders over $250.00 or receive FREE SHIPPING when purchasing regular priced items.
These are just a few examples you can use.
Experiment with different strategies to see what works best for your audience.
Just make sure that you keep an accurate record of what you are doing and the results from the strategy you put into action. The information you collect will help you to make better decisions for next year’s holiday season.
Do you ever feel like you are spinning like a top during the holiday season?
Besides your regular busy schedule, you have to find time to go to parties, shop for gifts, attend after-school activities your children are participating in, work overtime, decorate your house and the list goes on.
Before you know it the holidays have come and gone.
Odds are your customers are under the same pressure.
You have the opportunity to increase your sales by creating a sense of urgency.
Heavily promote on your landing pages, social media accounts, and website that you will be offering free shipping for a limited time during the holiday season.
Everyone hates to pay for shipping. You will inspire your buyers to hit the “BUY NOW” button you are creating a sense of urgency by providing them with valuable savings.
Check out Thrive Ultimatum Sales Page to create banners that highlight limited-time sales or free shipping discounts.
Another tip for selling your art online is to focus on building your email list.
You can grow your email list by promoting a FREE SHIPPING CODE for anyone who joins your email list.
You can also use the Ultimatum Sales Page to highlight a coupon code, and the banner will direct your buyer directly to the page you are promoting.
Final Thoughts On How To Sell Paintings Online With Free Shipping
The holiday season is coming up quickly. Take advantage of this time of year and create different strategies that will help you to sell more art.
Offering free shipping is one strategy that has helped me to increase my sales over the holiday season.
The strategies I have talked about will also work throughout the year. You do not only have to implement them during the holiday season.
If there is a time when your sales are slow, offer free shipping for a limited time to try to boost your sales.
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