Are you struggling to generate traffic to your art gallery or artist blog? In this article Sell More Art Online Keyword Research Introduction, you will discover how keyword research will help you to sell more art.
Sell More Art Online Keyword Research Introduction
It seems like the emphasis on keyword research has declined over the past few years. I remember in the early 2000’s, an online business’s primary focus was keywords and SEO.
Today, it seems as if people are not too concerned about keywords.
One reason might be due to social media, and the instant gratification social media provides.
However, the quick results from social media are short lived. Your posts are lucky to have a lifespan of twenty-four hours on any social media platform.
Keyword research is still as relevant today as it was back when e-commerce websites started, and might even be more relevant today than ever before.
SEO and Keywords are how people find the information they are searching for online. A person will type in a word or phrase in a search engine and links to content relevant to their search will be displayed in the search results.
As online shopping continues to increase, so will the competition. Every business will want to have a piece of the action. More and more e-commerce sites are being created every day.
The question is, “How will people find you?”
It will become harder for you to attract people interested in your art as the competition continues to grow.
According to Adobe, 2016 holiday shopping reached $91.7 billion dollars in e-commerce sales from November 1, 2016 – December 31, 2016. Total online sales growth was 11%.
The amount of revenue generated from online sales has continued to increase year after year, and it does not look like it will slow down anytime soon.
Keywords should influence the words you choose to focus on whether it is on your blog, art gallery, and social media platforms to maximize your online presence.
What Are Your Customers Searching For?
You will want to have an understanding of what phrases or queries your audience is using in search to find your product or site. These phrases and questions should be the primary focus of the content on your art gallery, art blog, and social media platforms.
As you start to dig deeper into keyword research, you will discover common questions from your audience. This information will provide you content to cover, and in time you will become an authority on those topics.
Every article you write will address a query from your audience. Every post you write will be valuable. In time your PageRanks will become higher in search and will increase your organic traffic.
Google Search Console
Finding the queries your target audience is using to find your site should be a part of your weekly marketing plan. One way for you to find what questions people are typing into search engines to find your products and site is with Google Search Console.
Google Search Console is a free tool offered by Google to help you better understand how Google indexes your sites. In my mind, Google Search Console is the most powerful tool you can use for SEO.
If you have not already, take the time to sign up for Google Search Console. It is easy to do and will only take a few moments to complete.
For instructions on how to get your website on Search Console (formerly Webmaster Tools) visit Search Console Help.
Take note that it will take some time for data to be available. Visit your Google Search Console daily until you see the reports. The data should be available in about four or five days.
There is so much information you can gather from your Google Search Console, and it could become overwhelming at first. For today just familiarize yourself with the query data provided.
To locate the query data, sign into your Google console, click the Search Traffic link located on the left sidebar, then click Search Analytics from the drop-down menu.
Here you will find all of the ways people are finding your products or site. You might want to consider downloading the report into a spreadsheet. You will be able to view the content in Excel or Google Sheets.
You can find the Download link on the bottom left of the page.
Sell More Art Online Keyword Research Introduction Part 2
Understanding how marketers tackle keywords will help you to have the upper hand over your competition. There are three different categories you will want to be focusing on. These three categories are known as a keyword pyramid.
Top of the pyramid – Primary Keywords
Middle of the pyramid – Secondary Keywords
Base of the Pyramid – Long Tail Keywords
Primary keywords are one or two words that best describe your business. They will be the most competitive phrases you will target on every page of your website.
Ranking high in search for primary keywords will be difficult and take time and should be your long-term goal. While you are working on your primary keywords, focus lower competitive phrases.
Here are a few examples of Primary Keywords for artists:
- Oil Paintings
These are just a few ideas and should only be used as a guide to help you decide what will be the best for your business.
Secondary keywords are a little more specific and usually, contain a two or three-word phrase that will describe your site or business. Because secondary keywords are more specific than primary keywords, there will be less competition for the phrases. You will be able to rank higher in search engines quicker and attract a more targeted audience.
Your goal is to attract people who are interested in what you have to offer. This can be done with secondary Keywords.
Here are a few ideas for Secondary Keywords.
- Artist Dave Nevue
- Portrait Painter
- Original Art
- Portrait Paintings
- Animal Drawings
- Wildlife Oil Paintings
As you can see, just by including one more word to a primary keyword, the phrase becomes more specific.
Long Tail Keywords
Long tail keywords or phrases will be easier for you to rank higher in the search. However, there will be less traffic generated because of how accurate the phrase is.
For you to do well with long tailed keywords, you will need to have an understanding of your audience and how they communicate. Just by adding a plural word will make a big difference in the search.
Here are some examples of long tail keywords.
- Artist Dave Nevue Monson Mass
- Monson Mass Portrait Painter
- New England Original Art for Sale
- Purchase Portrait Paintings Online
- Commissioned Animal Drawings of Dogs
- Buy Wildlife Oil Paintings
Make Your List
At this point, you will want to generate a list of five or ten keywords that best describe what your site has to offer. You will want to spend some quality time on this project. The words you choose will have an effect of the type of people you attract to your site. Your long-term goal is to attract potential buyers.
After you have your list completed, take some time and create a list of secondary keyword phrases and long-tail keyword phrases.
You are now prepared to build your business faster than you could have ever imagined. The only thing that is holding you back is the time required to create great content based on your keywords.
The more content you create, the quicker you will rank higher in the search. Develop a weekly routine to help you achieve your goals.
Sell more art online keyword research will help you achieve your goals quicker.
The most important thing to do now is to be consistent and focus on your keyword list.
You might also be interested in:
- How Artists Can Compete with SEO
- How Consistent Blogging Increases SEO Efforts
- 9 Effective SEO Tips for a Small Budget
Content Marketing for Artist Online Video Course
Are you interested in learning more about content marketing?
Are you ready to reach a larger crowd and attract your target audience?
Do you want to rank higher in Google’s search?
I created the Content Marketing for Artist Course to help you to implement a content marketing strategy that will help you to save time and see results. There are over 40 videos, a downloadable eBook and PDF’s packed with easy to understand and follow tactics that will help you grow your art business and start separating yourself from the competition.
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If you are interested in learning more about SEO and how to build your traffic I recommend reading SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google. You will greatly increase your traffic simply by ranking higher in Google’s search. Take a look at what this book has to offer.
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
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