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How To Grow An Email List From Scratch
Are you trying to increase your online art sales?
Are you having a difficult time building a loyal following that visits your site regularly?
You have probably already heard that an email list is one of the most significant online business assets.
But how do you grow an email list?
This post covers different ways you can turn visitors into loyal customers by growing your email list.
Before You Start Collecting Email Addresses
Before you start collecting email addresses, you will want to sign up for an email service like Aweber, Constant Contact, or Get Response.
There are many more options available, but these are the most common services for artists and bloggers.
Services like Aweber make email marketing easy.
They will store the email addresses you collect and will allow you to send bulk newsletters to your list.
Some companies will also let you break your list into specific groups of interest. Creating specific groups allows you to send newsletters crafted to particular people, which will increase your ROI.
Many services have a variety of templates you can use or design to help build your brand.
Take a few minutes to research the different options each service offers to see which companies are best for your business goals.
How To Collect Emails
Now that you have the best tools for your email marketing strategy, let’s look at some of the most practical ways to build your email list.
Ask People To Join Your Newsletter
The first way is to ask people to signup for your newsletter.
There are going to be times when someone you meet will show interest in your artwork. When these special times occur, do not let the opportunity slip away.
Ask them if they are interested in joining your newsletter and explain what type of content will be included in the newsletters.
If there is no way to collect their email address, hand them a business card and ask them to visit your site, and explain how they can signup on your website.
Business cards are very affordable, and you should always have a few on you. You never know when you will bump into your next loyal art collector.
Order Business Cards Online:
- Vistaprint
- GotPrint
- Overnight Prints
- Moo
Use Multiple Free Subscriber Forms
Some places you will want to include an opt-in form:
Sidebar – Adding an opt-in form on the sidebar is common practice to start with a newsletter signup form.
Sticky Floating Bar – A floating bar is a bar that stays on the top of the page or the bottom of the page that contains essential information like signup for our newsletter. People are more likely to click on the lick because the content is visible while they are on a page or post.
Lightbox Popup – Poorly designed popups can quickly ruin a user’s experience and discourage them from returning.
However, OptinMonster allows you to create rules that make them more effective and personable.
You can create your own rules to display a popup, making them more personalized and highly effective.
How To Write Newsletters Your Audience Will Enjoy
Growing your email list is essential for your art business, but learning how to write newsletters that are interesting and have a robust call-to-action is also necessary.
Take some time to read How To Create A Successful Newsletter so you can learn how to craft newsletters everyone will enjoy.
Final Thoughts On Growing Your Email List
Your email list will be the biggest asset to your art business.
Use the tips outlined above so you can start growing your email list today.
More Email List Related Posts
- Writing a Newsletter Basics For Artists Selling Art
- Top Tips For Creating A Successful Artist Newsletter
- 4 Email Marketing For Artist Tips
- Email Marketing Guide for Artists
