Would you like to have your online art sales increase? Are you finding it difficult to land consistent sales? In this post, I will talk about how you can sell more art online by growing your email list.
Sell More Art Online By Growing Your Email List
You probably have already noticed that there is a “newer, better way” to sell your art online every time you turn on your computer.
You will hear about new social media platforms you should be marketing on, new Google algorithm changes you should be aware of, what works best on Facebook and so on.
There is a lot of information out there because digital marketing is constantly changing. That is why I am posting five posts a week. I want to keep you up-to-date with what is new in digital marketing so you can sell more art online.
I emphasize to everyone I coach, to spend time during the week to not only learn about the newest digital marketing strategies but to also focus on the basics.
Building a strong foundation for your online art business is what will sell your art, not the shiny bells and whistles you are hearing about every day.
For example, Facebook live videos alone will not sell your art. They will help you to engage with your audience and build an online presence but they will not be “the golden ticket.” If it was that easy, every artist would be publishing Facebook live videos.
Optimizing your artist website for the search engines, creating blog posts, building an email list and building relationships via social media is what will grow your business. These are the building blocks that will build a solid foundation for your business.
Success is about the basics:
- Art Website
- Art Blog
- Email List
- Social Media
Growing Your Email List
Today I would like to talk more about building your email list and some tools that are available for you.
First, I would like to explain the importance of an email list. Your email list will be the only guaranteed way for you to contact your target audience.
Social media sites come and go.
Third-party sites could close at any time without notice.
Your email list will always be there for you.
If you haven’t started building your email list yet, start today.
Before You Start Collecting Emails
Before you start collecting emails, you will want to sign up for a business email service like Aweber (affiliate link) or MailChimp. There are many more options available but these are the most common services for artists and bloggers.
Services like Aweber (affiliate link) make email marketing easy.
They will store the email addresses you collect and will allow you to send bulk newsletters to your list. Some companies will also allow you to break your list into specific groups of interest.
Many services have beautiful templates you can use or design to help build your brand.
Prices and features will vary depending on what email service you decide to work with. Take some time to research the different options each service offers before you make a decision.
How To Collect Emails
One common question I hear is, “How do I collect emails?”
There are two simple ways to collect emails.
The first way is to simply ask.
Many artists feel uncomfortable at first asking someone to join their email list. But in time you will start to feel more comfortable, especially when you see your list grow and your sales increase.
The first step in breaking your fear is to just do it. Start today. Ask one person to join your list. Tomorrow, ask another person to join your email list. Do this every day for two weeks. Before you know it, you will be asking people without even thinking twice about it.
The second way is to have an email opt-in form on your artist blog and website.
Email Opt-in Form Plugins for WordPress:
Here are a few popular plugins that are available.
OptinMonster (affiliate link)
For more information on the best places to add your email opt-in forms visit Best Places to Add an Email Opt-in on Your WordPress Blog.