Nevue Fine Art and Marketing

How to Sell Drawings Online and Make Money

Would you like to sell your drawings online and make some extra money? In this article, you will discover how to sell drawings online.

Eileen Kinsella wrote a great article on March 9, 2016, explaining the TEFAF 2016 Art Marketing Report and how it relates to The Global Art Trade.

Ellen’s stated in her article:

“According to the TEFAF Art Market Report 2016, the global art market achieved total sales of $63.8 billion in 2015, falling seven percent year-on-year from its previous high of $68.2 billion in 2014.”

She went on to say:

“Interestingly, the US market saw continued growth while other leading regions saw a decline.”

You can read Ellen’s full article at What Does TEFAF 2016 Art Market Report Tell Us About the Global Art Trade?

Over the past ten years there has been an incline with online sales and because of that more opportunities are arising for artists to sell online.

More and more businesses are trying to get into the action by providing free and paid sites that will allow you to sell your artistic work.

This is a great opportunity for artists. The internet makes it possible for artists of all levels to start an online art business for little or no capital.

 

 




How to Sell Drawings Online

In this article, you will learn about the following:

 

Scan Art

Before you can sell your drawing online you will need to produce a digital image. After you have created a digital image you will be able to upload the image to platforms you would like to use to sell art.

After you have created a digital image you will be able to upload the digital image to platforms you would like to use to showcase and sell art.

It is easier for graphite artists to create digital images of their work than it is for painters or other crafts.

All you will need is a scanner to scan your art. After you scan your drawing you can save it on your PC as a digital image.

Many painters have it more difficult. The size of their paintings are too large to scan and they have to take photographs of their art before the can save it to their PC.

If you are looking to purchase a scanner, I use and recommend the Epson Perfection V600 Color Photo, Image, Film, Negative & Document Scanner – Corded. (Amazon affiliate link)

Details:

Here are a few images of my art that I scanned with the Epson Perfection V600. (Amazon affiliate link)

 

 

 

You can see that the scanner picks up all of the slight value changes from the drawing. I could not be happier with my Epson Perfection v600.

After you have scanned your drawings you will want to resize them prior to sharing them online.

Resizing your images to about 700px will prevent people from stealing them and selling them as prints.

The two software programs I use most for editing images are:

Adobe Photoshop CC – Free Trial (Amazon Affiliate Link) The world’s most powerful creative imaging app available. If you would like to make professional images for your content marketing and social media marketing, Adobe Photoshop has everything you will need and more.

 PicMonkey: crazy-awesome photo editing (Affiliate Link)

PicMonkey is an online image editing site that allows you to edit images very easily. They offer a free membership as well as a paid membership that offers more features.

Edit Image Size with PicMonkey

Go to PicMonkey.com

Note: These instructions are using the free PicMonkey membership.

Click Edit

 

Upload the drawing you scanned with your Epson Perfection V600 Color Photo, Image, Film, Negative & Document Scanner – Corded scanner (Amazon Affiliate Link).

 

 

Click Crop Link to crop your image.

 

 

Click and drag on the corners to the desired size. Click Apply.

 

 

Click Resize

 

 

Insert the image dimensions then click Apply.

 

 

Resize image in PicMonkey review:

  1. Go PicMonkey.com
  2. Click Edit and upload your scanned drawing.
  3. Crop the image by clicking on the Crop Link and dragging the corners to the desired Click Apply.
  4. Click on the Resize Link, add the desired dimensions and click
  5. Save image on your PC.

Now your image is ready to be uploaded to your online art gallery and social media sites where people will be able to view and purchase your original drawing or prints of the original.

 

Online Art Gallery

The next step will be to have a place where people can see and purchase your drawings.

There are a few options I would like to go over with you.

Etsy

The easiest way for you to get started is by opening an Etsy Shop.

It is free to open an Etsy Shop and listing fees and selling fees are very reasonable.

At the time of my writing this post, it costs $0.20 per item listed and a 3.5% selling an item fee.

Note: Click Here to see what the fees are before opening an Etsy Shop.

I have created a video tutorial on how to open an Etsy Shop step by step and everything you will need to know about uploading an item.

I will walk you through all the steps with you.

 

After you have your Etsy Shop up and running all you will have to do is drive traffic to your listings. I have provided strategies to build an online presence below.

 

Third-Party Websites

Another option for you is to sell your art on Third-Party Websites.

Fees and features are similar with most Third-Party Websites.

A Third-Party Website is a site that you can sell your original art. Some sites offer a POD service (Print on Demand) which allows you to sell prints of your work with no upfront costs.

Here are some popular Third-Party Site used by Artists:

Here are some popular POD sites used by artists selling prints of their art:

The sites listed above are just a few popular sites available.

Take a few moments to review each site’s terms and conditions.

After you have done your research, decide on the best platform to use for your artwork.

 

WordPress

The last option I would like to talk about is building your own website with WordPress.

WordPress is the most popular CMS {Content Management System) used today. Even large companies have built their website using WordPress.

The biggest benefit you will have using WordPress is that you own the site.

You will not have to pay monthly fees and you will have total control of the look and feel of your site.

You will be building your business on land you own not building on rented land.

Read How to Install WordPress by HostGator to see how easy it is to have your WordPress site up in minutes.

HostGator (Affiliate Link) is a reputable CMS Hosting Service used by many professional bloggers including myself.

BlueHost is another common hosting service used by many bloggers.

 

 

Note, you will need to have a hosting service if you would like to build a site using WordPress.

Become familiar with these articles after you install your WordPress site:

Deciding on a platform to showcase your artwork is only the first step. Once you have your art available for sale you must promote it.




Artist Blog

For you to land an online sale, you must let people know that you are an artist and direct them to where you have your art for sale.

Content marketing (Blogging) will be one digital marketing strategy you will want to start implementing today.

As Reported by InsiderView:

“Companies that do moderate blog posting between 1-2 times per month have 67% more sales opportunities than companies that do not blog.”

Consistently blogging will help you to make an online presence, build brand authority and drive traffic to your sales page.

More in-depth articles about blogging:

 

Do you really want to know, “How to sell drawings online?”

After you have your drawing posted for sale, you will need to spend many hours promoting and marketing yourself and your art.

Blogging is a free way to get your name out there. All you have to do is spend some time during the day to write.

To learn more about content marketing, view my frequently updated content marketing articles.

 

Social Media

The next step you will want to take after writing some content for your blog is to promote it on your social media sites.

Social media sites have been a powerful marketing tool for businesses. Over the past few years, businesses have learned what works and what doesn’t work.

Take some time to learn about social media marketing.

The combination of content marketing and social media creates a powerful punch.

Here are some statistics I would like to share with you from WordStream’s post 40 Essential Social Media Marketing Statistics for 2017:

 

Courtesy of Statista

 

According to these statistics, Facebook might be a platform you will want to consider using. You will have the opportunity to reach over 20% of the world's population. That is making a presence online.

Pinterest is another platform you might want to consider using. If over 90% of the people who visit Pinterest go there to make a purchase, it might be in your best interest to build a presence on Pinterest.

There is no perfect solution when it comes to choosing a social media platform. It all depends on your niche, what you have to offer, where your target audience hangs out and how well you can get your message across.

It is an excellent idea to start with the most popular sites to find out what will work best for you.

 

Where Artists Go Wrong with Social Media

I have seen this time and time again, artists go on social media and post an item for sale.

All they are doing is creating an advertisement.

People do not like to be sold to.

Social media is a platform people go to be social, not buy things.

It can be a powerful tool if you use it correctly.

Impressive results can be made if you use social media to learn about your audience and build their trust.

You will not see instant results, but in time you will start to see both your following and sales increase.

Here are some articles to help you get started with a Social Media Marketing Plan:

 

Another common mistake I see artists do is using too many social media sites to promote their art.

The best way to be more productive is to choose one social media platform to focus on.

There are not enough hours in the day to be able to build relationships on all platforms.

How can you spend time on Facebook, Pinterest, Instagram, Twitter, Snap Chat and Linkedin every day and expect to have time to draw?

Pick the one or two sites your audience is on and start promoting your drawings.

To keep up to date with what's new with social media marketing visit my social media marketing articles frequently.

 

Email Marketing

The next step you will want to take after creating content and developing a social media marketing strategy is to build your email list.

Your email list will be the most valuable asset your art business will have.

It will be the communication line to your valued customers, and best of all you own your list.

Even if Facebook or Google goes down (I am sure that will not happen, but people thought MySpace was here to stay) you still have a way to contact your audience.

Optimize your website to collect emails. Make it easy for people to sign up for your newsletters.

As reported by eMarketer:

“81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of target email.”

Strategical grouping your email list will increase the chance of you landing a sale.

QuickSprout stated:

“Email Subscribers are 3 times more likely to share your content via social media than visitors from other sources.”

 

It makes sense that your email list will be your biggest advocate. They gave you their private email address because they trust you and like what you have to offer.

Your email list will be the best part of your marketing plan you can have. All you have to do is provide them with content they are interested in and they will help you by sharing it with their friends.

You can easily see how important it is to build an email list.

Most artists including me say, “I wish I started building my email list sooner.” We now understand the value of our email list.

Learn from our past mistakes and start building your email list today.

Here are some articles to help you with your email marketing plan:

 

Submit Your Art

Finally, here are some places you can promote your drawings.

Look at each site and see if it will be a perfect fit for you.

The more places you can upload your art the better chance you will have to be noticed.

Selling art online is all about being noticed. You must get yourself out there. People will not look for you if they do not know you exist.

 




Conclusion:

If you want to learn how to sell drawings online, you need to learn how to build an online presence and build relationships with your audience.

Schedule some time every week for learning.

The best way to get up to date information is to sign up for my weekly newsletter.

I will email you weekly articles that will help you to build your online art business.

In this article, you have learned how to sell drawings online as well as how to build an online business.

Having a place where people can see and purchase your art online, making an online presence, building relationships with blogging, social media, and building your email list will be the foundation of your business.

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