Are you having a difficult time marketing your artwork? Do you feel like the people you are reaching are not interested in your artistic style? The next couple of posts I am going to talk about learning more about your target audience so you can attract the people who have a passion for your artwork. It takes more than posting in an image on Facebook to sell artwork online.
Sell Artwork Online By Knowing Who Your Audience Is Part 1
More than 3 billion people are now using the Internet. (Source: Time.com)
You can easily find yourself wasting a lot of time marketing your artwork online if your art marketing strategy is too broad.
Let’s face it, not everyone likes what we create and that is ok.
If everyone had the same taste the world would be a boring place.
With over 3 billion people using the internet the odds of finding people who are interested in purchasing art that you create are in your favor.
You have to learn who your target audience is so you can start to reach out to them and show them your artwork.
The question you might be asking yourself is, “How can you get to know who your audience is if you never met them?”
I asked the same question when I started selling my artwork online, but I have to be honest with you it is easier than you think.
How To Sell Art Online And Make Money
Below are some questions you will want to be able to answer so you can develop a productive art marketing strategy that will sell your art.
If you are selling fine art online you need to know who is buying fine art online.
If you sell drawings online you will want to know who buys drawings.
Is your target audience primarily men or women?
The keywords (words that describe the content you are publishing) that you target on your art blog posts will determine who sees your posts in the search results.
You will be able to write content that will attract a specific gender after you identify who is more likely to purchase your art.
For example, it might not be a good idea to talk about hunting or fishing if you create floral paintings.
By creating content that relates to the gender who will be purchasing your artwork will decrease your websites bounce rate (bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page) and increase your odds of landing a sale.
Knowing if your audience is primarily men or women will also help you when it comes to your advertising campaigns.
What is the average age of your audience?
Knowing how old your audience is will help you to communicate your message more effectively.
People in their twenties have different interests and life experiences that people who are in their fifties.
You will be wasting your time marketing to customers between the age of 45-55 if you sell anime art.
On the other hand, if you sell high-end art you will not sell a lot of art if you are targeting college students.
If you want people to purchase your art online and revisit your site you will want to write content they can understand and relate to.
The age of your audience will also play an important role in your prices.
For example, it will be more difficult to sell a $10,000 painting to a college student than it would be to an art collector who is near retirement.
Where Does Your Audience Reside?
Understanding where your audience lives will help you to create content that relates to them on a personal level.
For example, if you create nautical paintings you would have a better chance of landing a sale if you wrote content that relates to people who live at Cape Code vs writing about news that is happening in the Sahara Desert.
You can turn a potential buyer into a lifetime art collector if you can connect with them personally.
Discover where your target audience lives and research the area so you can create content that matters most to them.
Remember you are writing for your target audience, not for you.
Where You Can Find Information About Your Audience
Most of the tools that you are already using to share your artwork to the world have detailed information about your audience.
Below are some of the ways you can learn more about your audience.
Google Analytics is a powerful tool that provides detailed information about the traffic that visits your website and blog.
Facebook Insights is a powerful tool available for Facebook page owners.
Instagram Insights is a powerful tool to learn more about your Instagram followers.
Pinterest Analytics is a tool available for Pinterest business owners.
The videos above will help you to become familiar with the tools that are available.
It does not matter if you want to sell art on Amazon or if you want to sell art prints online if your objective is to succeed at selling your art online you need to take some time to learn more about your target audience (people who are interested in purchasing your artwork) so you can develop marketing strategies that will be tailored to them.
Schedule in some time over the next couple of weeks to become familiar with the free tools that are available to you so you can learn who your audience is.
The next post I will talk about how to develop better marketing strategies that will produce better results just by understanding who your buyers are.
Sell artwork Online By Knowing Who Your Audience Is Part 1 Overview:
- How To Sell Art Online And Make Money
- Is your Target Audience Primarily Men Or Women?
- What Is The Average Age Of Your Audience?
- Where Does Your Audience Reside?
- Where Can You Find Information About Your Audience
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