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Have you been thinking about selling your artwork? Are you overwhelmed on how to get started? There are many options for artists to sell their artwork. You could sell your art at craft shows, galleries or even online. Most artists are now selling their work online. In this post, you will discover if you should sell art on third party websites.
Should You Sell Art On Third Party Websites?
There are several options available for you if you are interested in selling your artwork or handmade crafts online.
In this post, I would like to cover some different options you have so you can make the best decision for your unique goals.
To get the most from this post you will want to start by having a clear vision of what you want to accomplish.
Spending a few moments to write your goals will help you to decide if selling your art on a third party website is best for your art business.
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Now that you have your goals written down let’s go over what your options are.
What Is A Third Party Website?
A third party website is a website that is owned by someone else.
Etsy, for example, is a third party website. The website allows artists to list items for sale that they have created. The artist will pay listing fees and selling fees to the owner of the site. In this example, Etsy will collect the fees.
All third-party websites have unique fees and terms and conditions. Before jumping in, you should become familiar with the fees and the terms and conditions. You will then be able to decide if a specific site will work for you.
For simple terms, a third party website is like an apartment. You will be at the mercy of your landlord.
Sell Art On Third Party Websites Pros
There are many benefits of using third party websites for artists just beginning to sell their artwork or veterans.
- Most Third Party Websites are very easy to get started. (Read the terms and conditions before joining.)
- Uploading artwork is effortless
- Some sites allow you to have a storefront to brand your business
- You do not need to know how to build a website
- Sell prints of your work
- Sell prints on merchandise
- They will help you market your items
- They offer a shopping cart
- Ideal for someone just starting out
Sell Art On Third Party Websites Cons
With every positive, there will be negatives. You will want to weigh out the pros and cons before you decide if you will be using a third party website.
Here are some cons you will want to know about before jumping into a third party website.
- You do not own the site
- Limited branding functions
- Overcrowded with artists making it difficult to stand out
- Selling and listing fees
- You cannot collect buyers contact information
- Some sites charge monthly fees
List Of Third Party Websites
Now that you know what the pros and cons are let’s take a look at what some of the more popular third party websites artists are using to sell their artwork online.
Each third party site mentioned above has a unique platform for sellers.
For example, FASO is a third party site that makes it easy for artists to build an artist website where they sell original art, send emails and write blog posts.
Zazzle is a site for artists who are interested in selling prints of their artwork on merchandise like coffee mugs, T-shirts, etc.
Amazon Handmade was launched in October 2015 and even though it is relatively new I was contacted by Ruth a very talented nature artist who shared with me her success on Amazon Handmade.
You can visit Ruth’s Amazon Handmade site at The Papr Garden to see how nice Amazon displays her beautiful artwork.
For more options visit Top 17 Websites To Sell Art Online.
Take some time to look at the different options that are available for you. Make a list of all the pros and cons of each third party platform and narrow them down until you have a perfect match that will compliment your goals.
Who Should Sell Art On Third Party Websites
Third party websites are a great place to start if you are just starting to sell your artwork or handmade crafts online.
They are relatively easy to upload images of your art so you can start selling your creations immediately.
While you are becoming familiar with the platform you are selling on you will want to learn everything about marketing, promoting and build your online presence.
Keep in mind that it does not matter what platform you are using if people do not know your art exists you will not sell anything.
Deciding what platform you will be using to showcase your work is only the first step.
Becoming an expert at marketing your art will separate yourself from all of the other artists selling art online.
Related Post: Sell Art Online Startup Plan
How To Sell Artwork Online Different Options
After some time you might feel that you would like more control of your website. You might want to collect your customer’s emails so you can send updates and promote your newest creation. If you feel like you need more control of your business, you will want to own your website.
When you own a website, you are in control. No one will be able to close you down or change the selling fees. You will be able to brand your site exactly the way that you wish it to be. You will be able to collect emails so you can stay in contact with your buyers.
I recommended becoming familiar with WordPress while you are building your online presence on third party websites. WordPress is a blogging platform that allows you to incorporate e-commerce directly into the blog. Your options are endless with WordPress.
How To Promote Your Art
Like I have mentioned earlier in this post, you have to learn how to promote your art business to sell your artwork.
Below are some posts to help get you started:
The list above might look intimidating and it will become overwhelming if you try to do it all at once.
I highly recommend focusing on one strategy at a time.
Learn how to use the platform you are using and when you have it up and running on autopilot move on to the next platform.
What should you focus on first?
The internet runs on content.
With that said an artist blog will be your most valuable tool.
Would you like to learn all of the strategies I use to build my art blog that generates over 100,000 unique page views every month?
I share all of my content marketing strategies in the 28 Day Blogging Challenge for Visual Artists eBook.
All of the tools needed to build a successful online art business are right at your fingertips.
Take some time to map out what you would like to achieve then research what the best tools will be for your art business.
Schedule in some time every week to become an expert at selling your art online.
You might feel like you will never be able to be an expert at promoting your art business. I want to tell you that you can. All you have to do is take one step at a time.
Should You Sell Art On Third Party Websites Overview:
- What Is A Third Party Website
- Sell Art On Third Party Website Pros
- Sell Art On Third Party Websites Cons
- List Of Third Party Websites
- Who Should Sell Art On Third Party Websites
- How To Sell Artwork Online Different Options
- How To Promote Your Art
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