Have you been contemplating on selling prints of your art? In this article you will discover, how to sell art prints online and make money.
Do you love being an artist?
I can not think of anything I would rather do than to create art and have someone own it to enjoy.
The opportunities for all artists to generate an income from selling art online is better than ever.
I have been selling art online since the early 2000’s and I have enjoyed every second of it.
I know you will enjoy waking up in the morning realizing you made a sale while you were sleeping.
It is an amazing time we are living in and there is no better time to be an artist.
Sell Art Prints Online
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.
Who Should Sell Art Prints Online
Many artists feel that if they sell prints of their original artwork, the value of their work diminishes. Other artists feel that generating extra income from a piece of artwork that has been sold helps them for when times are tough.
Other artists feel that generating extra income from a piece of artwork that has been sold helps them when times are tough.
No answer fits all in this situation. It totally depends on your vision and mission. I support every artist’s ideas and goals. My mission is to guide artists to the finish line of their goals, not to make goals for them.
My mission is to guide artists to the finish line of their goals, not to make goals for them.
Take some time and think about where you would like to be in five ten or even ten years from now. You will know from your vision statement if you should sell art prints online or not. The decision you make today might change over time. As your business grows your ideas and vision will alter. You can always decide to sell art prints in the future if you do not choose to do so now.
If selling art prints online is something you would like to do, read on.
Preparing Your Artwork for Prints
For you to be able to sell prints of your art, you will need to photograph or scan your art.
The options to make money from original art you have already sold are endless.
While you are waiting to sell your new artwork, you have the opportunity to sell art prints online to generate extra income.
How nice would it be to continue to generate revenue from original art that was sold years ago?
Here are two ways you can create a digital image of your art.
If your art is larger than A4 paper (A4 paper measures 11.69 inches x 8.27) you will need to photograph your art.
Taking a picture of your artwork can be a challenge. You might want to consider hiring a professional photographer if you are having difficulties.
The other option you have is to learn how to photograph your art yourself or ask someone you know to do you a favor.
Keep in mind, art sells because of the quality of the image representing the art. People can not see the art in person or touch the work if they are shopping online. They will have to trust the image that is being showcased.
You have an opportunity to sell art prints online to people around the world. The quality of the images you showcase and print will be the reason why it will sell or not sell.
Here are a couple of articles to help you with photographing your art:
The time you spend learning will greatly increase the chance of you landing a sale. Practice makes perfect. The more you do something the better you will be. Do not get discouraged at first. You will be learning as you go.
The good news is, if you do not like the images you took, you can take another one at no extra cost. That is the great advantage of digital cameras. You can take endless photos at no cost. When you capture the perfect shot, start making prints and post them online.
If your art is smaller than A4 paper, you will be able to scan your art.
I use and recommend the Epson Perfection V600 Color Photo, Image, Film, Negative & Document Scanner – Corded. (Amazon Affiliate Link) for scanning my graphite drawings.
- 6400 x 9600 dpi for enlargement up to 17” x 22”
- Scan slides
- Removes appearance of tears, creases, dust, and scratches
- Scans in greyscale
- Scans 9 x 11 paper
Read, How to Share Your Drawings Online for more information on how I scan my artwork and the tools I use.
After you have a digital image of your artwork, you will be able to reproduce your work.
The options you have are, printing the images yourself, using a printing service or using a POD site.
There are pros and cons for each, and you will need to determine what will be the best for you.
How to Sell Art Prints Online
After you decided how you will be printing your artwork, you will need to decide where you would like to promote and sell your art online.
There are many options that are available for you.
You can sell your prints at craft shows, fairs or online.
Even though more art is being sold online, it is still a challenge for many artists to be noticed online and land a sale.
You need to build an audience, build a relationship with them, build their trust and have images that accurately represent your work.
Sell Art Prints Online – Websites
If you are selling your art online, you might want to consider owning a website. You will have total control of your site and you will have the option to sell original art as well as prints of your art.
If you are just starting out and you are not familiar with WordPress or building websites from scratch, you can start an Etsy shop very quickly and start selling original art and prints online in no time.
The other option you have is to sell art on Third Party websites. For popular Third Party websites used by artists read,
For popular Third Party websites used by artists read, Sell Art Online Free – 7 Popular Third-Party Sites for Artists.
If you are planning on selling your art online long-term, you might want to consider owning a website. You will have total control of your sites look, feel and you will have the option to sell original art as well as prints of your art. The possibilities are endless.
I recommend beginners to learn how to build a presence online with a platform like Etsy, and learn everything about building a WordPress site and digital marketing. In the long run, you will be better off building a business on land you own verses building a business on rented land.
While you are operating your Etsy shop you can start becoming familiar with all of the tools I use for my online business by visiting Art Marketing Resource.
Sell Art Prints Online – POD Third-Party Sites
Another option you might want to consider is selling your prints through a POD (Print On Demand) site.
The positive for selling your prints through a POD site is you will not have any overhead costs or inventory. The customer purchases through the site you are using. The site collects the money, prints the product and ships it to your buyer.
Popular POD Sites are:
For more information on Third-Party Sites read Sell Art Online Free – 7 Popular Third Party Sites for Artists.
How to Price Your Artwork
If you want to sell your art prints and make a profit you will need to become familiar with the market. Take some time to research what people are paying for art prints and what artists are charging who have a similar artistic style as you.
The information you gather will give you a good idea where your pricing should be. Many artists price their artwork without knowing what people are willing to spend. After some time when their prints are not selling, they start to change the prices. Changing the prices of your artwork on a regular basis will only confuse your audience and scare off potential buyers.
A more productive plan will be to learn how much your artwork is worth and price it accordingly. Keep in mind your art is only worth what someone is willing to spend. Do not price your art with your emotions.
To create excitement, you might want to consider holding specials throughout the year. Providing specials will help you to generate extra income while showing the buyers your regular prices. The buyers will feel they are receiving a discount instead of becoming confused with sporadic price changes.
For more information read, How To Price Your Artwork
Online Marketing Strategies
It does not matter what platform you are going to use to sell art prints online. For you to see any type of results you will need to learn how to market and promote your art online.
You can have the most beautiful art in the world and it will not sell if no one knows it exists.
Schedule sometime during the week for learning about all of the different types of online marketing strategies available.
There are a few key online marketing strategies you will want to learn about so you can build brand awareness and drive traffic to your listings.
Jayson Demers wrote a great article you will want to read. The 6 Online Marketing Strategies Every Entrepreneur Needs Jason touches on these strategies you will want to focus on if you want to be successful selling art prints online.
- Personal branding
- Content marketing
- SEO (search engine optimization)
- Conversion Optimization
- Social media marketing
- Email marketing
Take a look at Jason’s article so you can start to become familiar with what yu will need to start learning about.
Are you ready to make some money?
Don’t make the same mistakes many artists are making.
They think that just because they have a good image of their work online, it will sell.
Uploading an image of your artwork is just the first step.
You need to promote your listing. People will not buy your art if they do not know it is available for sale.
If you are new to selling art online read, Sell Art Online Startup Plan. After you have followed the five easy steps outlined you will be ready to start making some money from your crafts.
Take some time to consider if selling prints are best for your or not.
If you decide on selling, prints read the articles included in this post to help get you started.
You might also be interested in:
- How to Sell Paintings and Make Money
- When to Increase Art Selling Prices
- Art Marketing 101 Build a Strong Foundation
Graphite Art by Dave Nevue Purchase Prints
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Are you interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is added regularly.
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