Are you finding it challenging to build an audience for your art business? If you are, you are not alone. Many artists have the same struggles. Selling art is a numbers game. The first step is creating beautiful art that people want to purchase. The second step is to learn who your target audience is, and the last step is to get your art in front of your potential art collectors.
If you are searching for ways to increase your art sales, you are in the right place. In this post, you will discover some overlooked marketing strategies to build your art business so you can sell more art online and at art fairs.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
How To Sell More Art
Online art sales are steadily increasing over the years, but so is the competition.
Online art market sales reached an estimated $4.22 billion in 2017, up 12% from the year before. This was lower than the 15% year-on-year growth rate in 2016, and 24% growth rate experienced in 2015. (Source: Hiscox)
Every day, new artists are arising, trying to build an art career.
How can some artists make a living selling their art while other artists struggle to sell one painting?
Is it the quality of their artwork?
Is it their pricing strategy?
Is it the quality of the images they upload online?
Is it because they do not know how to market their art and build brand awareness?
Are they marketing to the wrong people?
Do they have a niche?
There are many reasons why artists might be having a difficult time selling their art.
There is good news. If you work hard, spend time learning how to market your art online, be patient, and be consistent, you will see positive results. You will start to notice what art marketing strategies will work best for your goals.
Overlooked Marketing Strategies To Build Your Art Business
Before you can learn how to market your artwork, you will need to focus on some basics, like your portfolio, telling the story behind your artwork, and developing a pricing strategy.
Start here if you are interested in learning how to increase art sales.
Portfolio
A portfolio is a collection of an artist’s best work and is used by artists to showcase their work to employers, allowing them to understand the artist’s style.
Your portfolio can be used for many things, such as:
- Your website
- Your Blog
- Art shows
- Commissioned work
- Selling in small local shops
- Art competitions
A portfolio highlights an artist’s accomplishments, best work, and skills. It is a good idea to start a portfolio right from the beginning.
Only add your best work when you are developing your portfolio.
Introduce your portfolio on your website, blog, and social media sites, and send it to your email list.
Related Articles:
How To Make An Online Art Portfolio
Best Squarespace Templates For Art Websites, Blog & Portfolio
Have A Niche
The best way to stand out from the crowd online is by becoming an expert in your niche.
Have you noticed that most successful artists create art with a particular style, medium, and theme?
It might be fun to draw or paint different subjects, but if you are trying to sell more art, you need to focus on a niche.
Related Posts:
Separate Yourself with Niche Marketing
Niche Marketing Strategies Are you ready to separate yourself from the other artists selling art online? Online art sales are increasing every year, and the diverse ways artists can generate income online with their art skills have made the competition fierce. The … [Read more…]
Find Your Niche – Increase Online Art Sales
How To Find Your Niche And Sell More Artwork More and more artists are trying to sell art online. It only makes sense that artists are building a thriving business online. Artists no longer have to have their art shown in galleries to build name recognition. Artists do not have to rely on … [Read more…]
How To Find And Monitor Your Niche
Finding a niche as an aspiring artist is as important as enhancing your artistic skills. Monitoring your niche is equally essential. The opportunities to earn an income from your creative skills are endless and have never been easier. You can build a WordPress Website with BlueHost for just … [Read more…]
Once you have decided on what art style you will be creating, develop a business plan to market your creations to people who have a passion for what you make.
Tell a story
If you create original artwork, you will want to share the story behind your art.
Many people buy art because the subject reminds them of a particular time of their life or a special place they have visited.
Why Art Collectors Purchase Original Work:
- It reminds them of a particular place they visited or lived
- It reminds them of a specific time of their life
- It reminds them of someone special
- It motivates them
- It inspires them
- It reminds them of personal experiences
Art is a visual form of communication and will be interpreted by everyone differently.
You will have a better chance of selling more art if you share the story behind the art that you create.
- What inspired you to create the art?
- What motivated you to make the art?
- What message are you trying to share with the art?
Connecting potential buyers to a piece of art personally will help you build brand awareness and increase art sales.
For example, if a person is emotionally connected with your art, they will be more willing to purchase it at higher prices.
They will also become a part of your tribe and help you build brand awareness by sharing your art and story with family members and friends.
Your job is to tell the story behind the art you create so you can connect your audience to your craft.
Start An Art Blog
Start developing a content marketing strategy (blogging) to attract your target audience and connect them to your artwork.
For more information on why you should start an art blog, visit:
5 Ways Artist Blogs Sell Art and Why You Should Start One
Your art blog will be the fuel that generates traffic to your art listings. Social media channels are a great place to build relationships with your fans. Still, blogging will help you reach a wider audience because people are searching for topics related to your art business.
Related Articles:
Art Blogging For Beginners | How To Start A Blog That Sells Art
Did you know that art bloggers have more success than artists who do not blog? Blogging is a great way to increase your exposure, drive traffic to your website, and gain new customers. In this blog post, we will discuss why art blogs are so successful and how you can start one of your … [Read more…]
8 Effective Blogging Strategies For Art Blogs
Blogging Strategies For Art Blogs Are you trying to build an audience for your art blog? Are you frustrated with blogging strategies that do not work? In this post, you will discover eight effective blogging strategies for art blogs that deliver actual results. These are the … [Read more…]
110 Art Blogging Ideas
Do you have a difficult time finding things to write about for your artist blog? In this post, I will share with you 110 art blogging ideas that will keep you inspired to write so you can build an online presence. 110 Art Blogging Ideas How many times have you put off writing an … [Read more…]
Consistent Pricing
Every artist expects that they should receive a specific amount for their artwork.
For helpful tips on pricing your art, visit 10 Tips for Pricing Your Art.
It takes time to learn what people are willing to spend on artwork once you find that sweet spot stays consistent with your pricing.
There is nothing that turns customers off more than prices that fluctuate every time they blink their eyes.
Do you need help developing a pricing strategy that will help you sell more art and make a more significant profit? If you do, you will be interested in this Art Pricing Guide – How to Price Art to Sell eBook.
Social Media Presence
Publishing blog posts will drive potential clients to your online store. After you have driven potential customers to your site, your objective is to have them join your mailing list and have them follow you on social media platforms so you can keep them up-to-date with your art business.
Final Thoughts On How To Grow Your Art Business
It takes a lot of hard work to sell art online and grow a successful art business.
You can become very successful as long as you are willing to learn how to market your art business online and ready to put in the hard work. There are many different ways to drive people to your business page, and you will want to use every tactic available. The tips outlined above are a great way to get started.
More Related Art Business Articles
How To Start An Art Business In 9 Steps
How Customer Loyalty And Retention Will Help Your Art Business
Best Free Advertising Ideas For Art Businesses
