Are you finding it difficult to build an audience for your art business? You are not alone; many artists have the same feelings that you do. In this article discover the basics every artist needs to know to sell more art and build their brand.
Art sales are increasing but so is the competition. Every day a new artist arises trying to pursue a living creating art. How can some artists make a living with their art while others struggle to sell one piece of art?
Many young artists think that they will just make a living off of social media, to discover that it is not as easy as they have thought. They get caught up with the instant likes and comments that they receive. Feedback is great, but it does not pay the bills. Social media will only work if you have the basics in place.
Sell More Art
If you are starting an art business, you want to sell more art. Every artist wants to sell more art. That part we all know. Sell more art….. but how?
You will sell more art by building a solid foundation. Start with the basics and build from there. Certain steps will need to be taken to generate a healthy business. Do not skip these steps. Set aside some time to complete the strategies I am about to share with you. When they are complete, then it will be time to take the next step.
Let’s start with developing your art portfolio.
A portfolio is a collection of an artist’s best work. A portfolio is used by artists to showcase their work to employers and allows the employers to have an understanding of the artist’s style.
You might be thinking that I am not going work for a company, why would I need a portfolio? That is a great question.
Your portfolio can use for many things such as:
- Your website
- Your Blog
- Commissioned work
- Selling in small local shops
The way for you to stand out from the crowd is to be an expert in your field. What I mean by that is you want to focus on a particular style, medium, and theme. It might be fun to draw or paint different subjects, but if you are trying to sell more art, you need to focus on what your strengths are.
When you develop your portfolio, only add your best work. Keep your theme the same but give a variety of that theme. If you are a horse painter, for example, show different angles of the horse, use different backgrounds, and include a portrait of a horse. Show anyone that is interested in looking at your portfolio that you are an expert at your craft.
Now that you have your portfolio completed, it is time to share it with the world.
Include your portfolio on your website, blog, social media sites, and send it to your email list.
Tell a story
If you create original artwork, you will want to share the story of the art that you created. People buy art because it tells a story. It might remind them of a particular place or time in their life. It might remind them of someone special. It might motivate them. There is always a reason someone will purchase art from an artist.
Sell more art by sharing your story about the art that you create. Every piece will have a unique chapter for you to share. Sharing your story you will allow people to connect with you. When people connect with you, they will become loyal followers.
If they purchase artwork from you, they will tell your story to anyone that shows interest in your work. They will become an alpha marketer for your business. This is all done by you sharing your story.
Every artist expects that they should receive a specific amount for their artwork. (Read, 10 TIPS FOR PRICING YOUR ART) It will take some time for you to figure out what people are willing to spend on your artwork. Once you find that sweet spot stay consistent with your pricing. There is nothing that turns customers off more than prices that fluctuate every time they blink their eyes.
There is nothing wrong with increasing your prices, or having a sale. The best results will happen when you are consistent and have a plan and strategy.
To sell more art, you will want to create a sound basis for your art business.
- Create a portfolio
- Share your story
- Have consistent prices
I hope that you got a lot of value from this article, and I would love to hear what your thoughts are.
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