Would you like to sell your art online? In this post, you will discover 5 key steps you will need to take to start selling your art online.
How to Sell Your Art Online Tips
Starting an online business is not easy and will take a lot of work if you would like to be successful.
However, it is possible with hard work and dedication.
Most artists or other people starting an online business seem to think all they must do is build a website, add a few words and people will start to show up in their shop. That is not going to happen. People will not know you are online unless you let them know.
In this post. I would like to go over five essential elements for any online business. It doesn’t matter if you are interested in selling oil paintings or homemade jam, the bottom line is you will need to make people aware of your online presence.
How to Sell Your Art Online
- Set Goals
- Online Gallery
- Art Blog
- Social Media
- Email List
Before you can start implementing a plan, you need to have a plan. You need to have a clear vision of what you would like to accomplish.
It does not matter what you would like to achieve. What is important is you have a clear idea of what you want.
For more information on goal setting read, Sell Art Online Basics Setting Goals.
Or you can take my free How to Write Goals Course.
Don’t make the same mistake many people do when they start an online business. Take the time now to start off in the right direction. You do not want to find yourself saying, “I wish I did that in the beginning.”
After you have your goals planned, you will need to have a place where you will be able to sell your art online.
You have a few different options when it comes to starting an online gallery. You can build a website, hire someone to build a website for you, or use a third-party service.
Building websites are now easy to do with software such as WordPress. You can find many helpful YouTube videos to help you build a WordPress site in just about sixty minutes.
If you have any computer knowledge or like to learn, building a website might be for you.
Some people do not feel comfortable building websites, or just do not have the time to devote to learning and building a site. If you fall into this category, your options will be to hire a person to build a website for you or use a third-party service.
I hired someone to build my first site in the early 2000’s, and it cost me around $5,000 when it was all said and done. Today I build my websites. It is a different time, and WordPress has made it very easy to create a beautiful site.
This site, Nevue Fine Art marketing took me about two hours to build.
I also use FASO a third-party service for my art gallery. There are other services out there, but I have found FASO to have everything I need to have a professional online art gallery to promote and sell my artwork.
After you have your art gallery up and running, you will need to start letting people know it is there. You do this by building brand awareness through content marketing.
To learn more about the benefits of blogging read, 6 Blogging Benefits You Can’t Ignore.
Blogging does take a lot of work, but you will see long term results by developing a strategic plan and by staying consistent with your efforts.
Every post you publish will be searchable in search engines. Unlike Facebook, your posts will be available forever. The more posts you create, the better your chance of people finding you online will become.
Here are some articles to help you get started with your blog:
- Starting an Art Blog Part 1 Hosting
- Starting an Art Blog Part 2 Content Writing
- Starting an Art Blog Part 3 Building an Audience
- Artist Blog Startup: Step By Step
- Start an Art Blog Checkoff List
- How to Choose a Perfect Artist Domain Name
- How to Brand Your Art Blog with Themes
- Developing a Plan For Your Art Blog
- 7 Features Every Blog Needs
If you are interested in bringing your blog to the next level, check out my course Content Marketing Basics.
Social media marketing and blogging go hand and hand. By developing a strategic marketing plan that incorporates both blogging and social media, you will separate yourself from the competition.
Here are some articles to help you start planning your social media marketing plan.
- 7 Social Media Marketing Benefits for Artists
- 7 Effective Social Media Marketing Strategies for Visual Artists
- Developing a Social Media Marketing Strategy
- 11 Ways to Build Trust on Social Media for Artists
Many people are afraid of starting something new because they do not want to fail. The only way to succeed is just by starting.
The plan that you write will not be perfect. Do not expect it to be. You will be changing paths along the way. What you will be striving to achieve today will be different in the future.
Starting a plan and adjusting your plan will be the reason for your success, not the plan you have written on paper.
More important than the plan you have documented will be the statistics you document. You will be able to assess the outcome of your efforts, and you will then be able to decide on what areas need improvement.
Your email list will be the most valuable thing you own for your business. Your list will be the only guarantee you have to contact your audience.
If social media disappears and your PageRank diminishes you will still be able to contact your audience.
All the efforts you put into content marketing and social media marketing should be to increase your email list.
Here are some articles that will help you start building your list.
- 7 Email Contact List Benefits for Artists
- 7 Email Services for the Online Artist
- Email List Building Basics
- Best Places to Add an Email Opt-in on Your WordPress Blog
- 4 Email Opt-in Plugins for WordPress
There is a ton of value and information in this post. You will not be able to tackle it all at once. Take your time and accomplish one task at a time.
Bookmark this post for future reference. Every step you take will help you to sell your art.
If you need help starting an online art gallery check out my course:
- Hosted vs. Self-hosted Platforms for Online Galleries
In this video, you will learn what CMS is, and the difference between a hosting and self-hosting platform. A PDF will be available for download.
- Third Party Websites
In this video, you will learn what a Third-Party Website is, Pros and Cons, most popular Third Party Websites and who should be selling on a Third-Party Websites. A PDF will be available for download.
- Make Your Online Presence
This video I go over the importance of spending your energy on what will give you the best results. Your focus is to build an audience and an online presence. A PDF will be available for download.
- Art Business Start-up Blueprint
In this video, you will two Art Business Blueprints that will help you to build a solid business. You will learn what it takes to build a solid foundation that will help you to grow your art business year after year. A PDF will be available for download.
- Start an Etsy Store
This is a step by step guide that will help you to start your Etsy store in no time. You have art to sell. Starting with an Etsy store will help you to attract people that are interested in the art that you create while giving them an opportunity to purchase your art. A PDF will be available for download.
- Build Your Brand
In this video, you will learn about the importance of building a brand for your art business and how to develop a brand that will grow your business. A PDF will be available for download.
- Responsive Website
In this video, you will learn what a responsive website is and its importance. You will also learn about premium themes and the most common sites to purchase a premium theme. A PDF will be available for download.
In this video, you will learn what a Responsive Website. You will also learn about premium themes. A PDF will be available for download.
This course will give all the information you will need to open an online art gallery so you can start selling you artwork online.
If you are interested in selling art online, you will need to have a place where people can go to see your work and purchase your work. In this course, I will go over different options that are available for you to make the best decision for your goals.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.
Are you struggling with time management? Do you have a winning mindset that will help you achieve your goals? Do you have goals?
will help you to have a winning mindset, increase your time management skills and have you write goals that you will achieve. Available at Amazon.