Are you excited to be at a point where you can start selling your art? Do you want to sell art online? Are you confused on what you will need to get started? This sell art online checkoff list will guide you in the right direction making the learning process a lot easier.
Sell Art Online Checkoff List
I have been asked many times, “What does it take to be successful at selling art online?”
Every successful artist starts at the same place, with a dream and a vision.
If their desire is strong enough, they will continue to work towards their goals until they are at the finish line.
Successful artists believe in themselves and their ability to learn and overcome obstacles.
The ability to learn has many layers. We all start at the same place. Knowing nothing. The will to learn and try new ideas is what will separate someone who sells art online and others who just have art listed online.
You already have the will to learn. You want to be successful, that is why you are reading this post.
I want to go over the basics with you. I want you to build a solid foundation for your online art business. Once you have a solid foundation you can branch of to other digital marketing strategies to enhance what you are going to learn from this post.
Sell Art Online Check off List – What You Need to Succeed
Here is a check off list that will help you to get ready to start selling your artwork online.
Before you can start anything, you need a vision and a plan. Your plan will be based off of your goals. If you do not know what you want or the steps you will need to take to achieve something you will be wasting your time.
Take some time now to write what you would like to accomplish and start developing a plan that will direct you to your end goal.
It might seem overwhelming at first to develop a plan because you do not know where to start.
Do not let your planning slow you down. Your plan will be changing as your business grows. There is no such thing as a perfect plan. Successful people know how to assess the outcome of a plan and revise it so it will perform better.
At first your game plan should be to achieve what is on this check off list. Once you have completed every thing on the list it will be time to develop a new plan.
Online Art Gallery
The first thing you will need if you are planning to sell art online is an online portfolio. Your portfolio should showcase your art as well as have an option for a potential buyer to make a purchase.
There are a couple of options you have.
The easiest way to get started is by having your art displayed on an Etsy Shop.
Etsy was created for artists to be able to sell their original art online. When Etsy first started they only allowed original art and crafts to by published, now Etsy allows artists to sell prints of their original art also.
Etsy is a great way for you to get started if you are not familiar will online sales or digital marketing.
The listing fees are inexpensive and it is free to open an Etsy Shop.
While you are becoming familiar with Etsy’s platform and how to market your art you will want to spend some time learning how to build your own artist website.
Visit Art Marketing Resource to become familiar with all of the tools I use for my website.
If you are planning on starting with Etsy, I have created a step-by-step video tutorial on how to open an Etsy Shop. By the end of the tutorial you will have your shop live and items available for people to purchase.
After you have your Etsy shop up and running you will what to take advantage of my Create an Online Art Gallery video course.
In order to sell art online, you will need to be able to take high-quality images of your artwork.
When you are uploading your art make sure your image accurately represents your artwork and it is not grainy or blurry. Remember, people are making a decision to purchase your art based off of the image you have provided. They are not there in person to look at the different angles and touch it.
Here are some helpful articles to help you learn more about photographing your art.
- How to Photograph Art to Sell Online
- 7 Tips Photographing Artwork to Sell
- 3 Best Digital Cameras For Photographing Artwork
- How To Share Your Drawings Online
After you have photographed your art, you will need to crop and edit your digital image.
I use and recommend Adobe Photoshop.
Adobe Photoshop is a powerful image editor used by professional photographers, artists and graphic designers. You will be able to crop and edit your images to accurately represent your artwork with Photoshop. This is an investment you will be happy you made.
Watch this video to learn the basics of Adobe Photoshop.
Now that you have an online art gallery filled with high quality images of your art, you will need to start driving traffic to your site. Content marketing is the most effective marketing strategy for businesses of all types and something you will want to learn more about.
If you are selling you art on Etsy, you can start a free blog with Blogger.
Blogger is free and easy to use. You can upload images of your art, text and videos as well as provide a link so someone could make a purchase if they wish. If you are familiar with Facebook, you will have no problem learning Blogger.
Blogger might be a great place for you to start learning about blogging, but you will soon realize you will be limited in what you can do.
You will not be able to match the look of your blog to your online art gallery. This is important for building brand awareness. The blog will also be separated from your art website. Combining your blog and gallery is a powerful SEO strategy you will not want to overlook.
If you start a blog using WordPress, you will have everything you need to build a professional artist website as well as incorporating a blog in one place.
What is the best way to start?
Everyone has a different level of knowledge on digital marketing.
I recommend to people who are not familiar with WordPress or blogging to start with Blogger.
While you are learning the basics about blogging I recommend for you to learn more about WordPress. If you are serious about selling art online, WordPress is a tool you will strongly want to consider using.
Look at how some artists built a successful art career from blogging.
Here are some helpful articles to get you started with content marketing:
- Digital Content Marketing – What Artists Need to Know
- Best Content Marketing Strategy for Visual Artists
- How Content Marketing Can Benefit Your Art Business - Infographic
- How to Write a Content Marketing Plan That Increases Art Sales
- 6 Blogging Benefits You Can't Ignore
Now that you are starting to drive traffic to your site you will need a way to collect money from your collectors. You might already be familiar with PayPal. They have been around since I started selling art online over fifteen years ago. They are secure, reputable, easy to use and it allows buyers to use most credit cards.
Here is a video on how to set up a Business PayPal account in less than 4 minutes.
Selling your art online is different from selling your art in person. You can easily tell your story to potential buyers verbally while they are looking at your art in person. You will be there to answer any questions they might have to encourage a sale.
If you are selling your art online you have to get your message across using text and hope that the potential buyer trusts what you are saying. This can be a difficult task for many people.
The good news is that it is a skill you can learn. Like everything else, the more you do something the better you will be at it.
I struggled with writing in the beginning. I had a very difficult time getting my views and thoughts across using text as a way to communicate. I knew that if I want to be successful selling my art online I needed to learn how to write more effectively.
I stumbled across this book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley and it has been my go-to book since I got it. Not only does she help you to learn how to write more effectively but she also motivates you to better yourself.
You will want to have a way to collect email addresses from your art website and art blog. Your email list will be the largest asset for your art business. It will be a guaranteed way for you to get in contact with people who are interested in your work.
Here are some articles to help you get your email opt-in up and running.
- How to Build an Email List from Scratch Fast
- Ultimate Email Marketing Guide for Selling Art Online
- 4 Email Opt-in Plugins for WordPress
- Best Places to Add an Email Opt-in on Your WordPress Blog
Your email list will be the largest asset for your art business.Click To Tweet
An Understanding of SEOIf your site is not optimized for the search engines, no one will find you online.Click To Tweet
SEO (search engine optimization) is a way to organize your artist website, art blog and text so that search engines will refer people to your sites. This is an area you will want to spend some time on. It does not matter how good your art is or how good of a writer you are, if your site is not optimized for the search engines, no one will find you online.
Here are some articles to help you with SEO.
- SEO Basics – What Artists Need to Know
- WordPress SEO: Optimize Your Artist Website for Search Engines
- SEO Checklist for Artists Selling Art Online
The last thing you will want to do is sign up for a free Google Analytics account.
Google analytics is a sophisticated software that provides detailed information on how your website is performing. You will be able to see how many visitors your site is receiving, what the top performing pages your site has, detailed information about your audience and more.
Google wants you to be successful. They are providing all of the information you will need to be able to write a more effective digital marketing plan.
Learning how to sell art online can seem overwhelming at first. This sell art online check off list will be a great way for you to start building a solid foundation for your art business. Once you have the basics down you will soon realize it is not as difficult as you thought.
You might also be interested in:
- Art That Sells - What Artists Need to Know
- Revise Your Top Blog Pages for More Traffic
- 5 Effective Tips for Describing Art
- 7 Essential Tips on How to Sell Paintings Online
- How to Be More Productive Marketing Art Online
Grow Your Online Art Business:
eBooks by Dave Nevue
Art Marketing Video Courses by Dave Nevue
Art Marketing Resource – All of the tools I use and recommend for my online art business.
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a commission at no extra cost to you if you choose to purchase through those links. I will only recommend products I have used, found helpful to my business and are companies I trust.
Graphite Art by Dave Nevue