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Are you interested in selling art online or are you trying to generate more art sales? In this post, “Sell Art Online Basics Setting Goals” I am going to talk about the importance of setting goals and share with you some easy strategies on how to set goals that you will be able to achieve.
Sell Art Online Basics Setting Goals
Deciding to sell your artwork is an exciting time.
But do you know how much art you would like to sell?
Do you know how much money you would like to earn every month?
Do you know who your target audience is hand how to find them?
You need to know what your objectives are before you can create an effective art marketing plan.
A dream is defined as being able to contemplate the possibility of doing something.
A goal is defined as the object of a person’s ambition or effort; an aim or desired result.
You need to have dreams and goals to be able to start an art business and to continue to build your business.
With dreams and goals, you will be able to grow your business further than you could have ever imagined.
A group of people was asked if they had set goals. They were also asked if they had written goals and plans to accomplish their vision.
After a ten-year study, the results showed that 13 percent of the people had goals but did not have them written down. Those people earned twice the amount of money than the people who did not set goals.
The people who had written their goals down earned ten times the amount of money than the people who did not set goals as well as the people who had goals but did not write them down. Only three percent of the people had written goals.
Writing down your business goals and having a plan is well worth your time if you want your income to increase that much. Before you do anything, write your goals and set up a plan to achieve them. Your goals will constantly be changing, and you will want to view them and address them regularly.
(Resource: Mark McCormack)
Below are some questions to ask yourself to help you decide what your goals and objectives are.
- What type of art will you sell?
- How much art can you create in a year?
- How much will you make the first year? Break this down into months as well.
- How much will you have to sell your art to reach the income you desire?
- Where will you sell your art?
- Will you sell your art online?
- How will you market your art?
- Will you have employees?
These are just a few questions to help you get focused on what you would like to accomplish.
Now that you have a clear idea, start writing down your goals.
Don’t be afraid of making them big goals.
Make them as big as you wish; shoot for the stars.
Document your goals on paper or use your favorite app.
It is important to use something that you can look at daily.
Whatever will work the best for you is what you should use.
Art Business Goals
Write your business goals down.
Do not be afraid of changing your goals as you go along.
This will be normal for the growth of a business.
Have your goals available for you to look at them every day.
It is important to focus on what you need to accomplish each day to reach your goals.
Make your business goals specific.
Saying that you want to sell art is not a specific goal.
Selling ten pieces of art in the next four months is a specific goal.
This gives you a deadline for when you will need to sell a certain amount of product.
With that goal, you will be able to create a plan to accomplish that goal.
Put your deadlines in writing.
Write them on a calendar.
When you are creating, your deadlines make sure that they are attainable.
You do not want to set yourself to fail.
On the other hand, do not make them too easy to achieve.
You will want to challenge yourself.
Under each goal write a detailed list of how you will accomplish your goals.
This might have to be changed along the way.
You will want to be able to analyze what works and what does not work.
Work harder at the things that work and throw away what does not work.
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S.M.A.R.T. Goals
You might have heard about S.M.A.R.T. goals. This is the foundation of your goal plan.
I have been utilizing this system because it works and gives me the results I am looking for. If you have not already, start using them today.
Specific – Write down specific goals for your art business. Your specific goals should answer when, which, who, why, and where. You need a clear vision of your goals. Take some time and think about where you would like to be in a year, five years, ten years, and twenty years.
Measurable – Your specific goals need to be measurable. You will need to know how and when your goals will be accomplished. If you are not able to measure the outcome of your plan, you will never reach your destination.
Attainable – You should only set goals that are attainable. Sit down and think about how realistic your goals are.
Relevant – Write down goals that are only relevant to your destination. Will your goals lead you to your end vision?
Time – You will need to set deadlines for your goals. If there is not a date that you wish to accomplish something, that day will never come.
Document Your Goals
Most people fail at their goals because they do not write them down.
When you write your goals down, they become real.
If goals are not documented, they are only dreams. Studies have shown that over 70% of people who write down their goals achieve their goals.
Small Goals
After you have documented your goals, you will need to design a plan to reach your goals.
Your plan should be set up with long-term goals, mid-term and short-term goals.
The smaller goals should be weekly goals that are easily manageable.
They will keep you motivated through your journey.
You will be able to analyze the outcome of your efforts and be able to adjust where needed.
Start Your Day With Your Goals
Every morning you should wake up with your goals in mind.
While you are waking up with your coffee or breakfast, think about how you will accomplish what needs to get done.
Set up a plan and when you are done with your breakfast get to work.
Art Business Goal Printable Planners
I use the printable goal planners I created to help me stay organized and focused on what I need to accomplish each day.
Printable Planner Features
- Spacious artist goal planner
- Roomy writing lines
- Broad margins for hole punching
- Clean, modern layout, light colors to save on ink
- Digital files allow you to download, print and use instantly
- Products are digital PDFs – No physical goods will be shipped
What You Get
- Goal Planner – 1 pg
- Monthly Goal Planner – 1 pg
- Project Planner – 1 pg
- Weekly Goals Planner – 1 pg
- Weekly Overview 1 – pg
- Daily to-do Planner M – T – 1 pg
- Daily to-do Planner W – T – 1 pg
- Daily to-do Planner T – F – 1 pg
- How to Print Your Planner – 1 pg
Order your Printable Planners
These planners are also used by my personal clients along with How to Write Goals You Can Achieve Workbook
Action Step:
Take twenty minutes to write your goals.
Start every day with your goals in mind and end every day reviewing the steps that you have taken to reach your goals.
When you have your goals documented, you are on the path to success.
Do not be a dreamer. Be the person who accomplishes their dreams.
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Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
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The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Available at Amazon or Download your copy today.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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Helpful – but that Harvard research – doesn’t exist – Sure Marck Mckormack said it did in the 1970’s but neither Yale or harvard ever published this research in either 1973 or 1953. Great article except for that
Thank you for your feedback and kind words Rhys. I have updated the source.
Perfect timing! So helpful. Thank you.
Thank You Lori! Happy New Year!!!