Do you feel like you are wasting your time on Facebook? Are you discouraged because you are not landing any sale from your Facebook Artist Page? In this post, you will discover how to sell art on Facebook.
Original Pen and Ink Drawing by Dave Nevue
How To Sell Art On Facebook
By the end of this post, you will know…
- How To Sell Art On Facebook
- Why Artists Struggle On Facebook
- Why Artists Should Still Promote Their Art On Facebook
- Best Facebook Art Pages
It seems like Facebook makes an extreme shift every time you turn around.
I can still remember when Facebook started.
If I remember correctly, It took me about a year before I created a personal page so I could showcase my artwork to my family and friends.
In the beginning, I was amazed at how many people saw my posts.
Businesses of all sizes soon realized that they could post information about a product or service, and that post would reach a large group of people. Best of all, it was free.
In a short amount of time, people’s newsfeed became oversaturated with advertisements.
Facebook knew that they had to make a change and make it quick, or people would soon leave the new social media platform.
The first change, if I remember correctly, is that businesses had to create a business page if they wanted to promote a product or service.
Everyone who was selling a product or service jumped on the wagon and created business pages.
Why not, it was free.
A small business with a low marketing budget could promote their goods to people around the world for free.
Business page posts were posted on most fans’ (people who liked the business page) newsfeeds.
Soon news feeds were oversaturated with business page posts.
The strategy at that time was to publish as many posts as you can every day.
The most popular question today is, “Should I waste my time learning how to sell my art on Facebook?”
Why Artists Struggle On Facebook
Many artists, including me, are finding it difficult to complete our artwork, never mind worrying about what to post on our Facebook page.
Other artists become discouraged when they do not see any sales from posts they are publishing.
I felt this way too.
I have tried it all, boosting posts, purchasing ads, and trying the “Best Facebook Marketing Tips” many marketers where sharing.
Everything I tried left me sitting there asking myself, “Why am I wasting my time on Facebook.”
Then one day, it hit me.
Selling art online is all about building brand awareness.
I have been talking about brand awareness for over 10 years.
I have learned over the past few years that Facebook marketing is not about selling art on Facebook anymore.
Facebook marketing is all about building relationships with people who have a passion for what you are creating.
If you want to sell art online, you have to accept digital marketing will continue to change.
What works today might not work tomorrow.
But if you are willing to adjust your art marketing strategies, you will continue to reach your goals.
Why Artists Should Still Promote Their Art On Facebook
There are over 2.45 billion active Facebook users as of September 2019 (Source Zephoria)
If you want to build brand awareness, you have to go where the people are.
Facebook is still the most powerful social media platform, with over 2 billion active users.
81% of U.S. online customers purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Source: Marketforce)
It is important to remember that over 80% of people who make a purchase are influenced by their friends versus business posts and advertisements.
Why do we need to know this information?
Because marketing your art brand on Facebook is all about building relationships with your audience.
Your target audience will become the best advocates for your brand.
Your target audience will be the people who share your posts and recommend your art to their friends and family.
Always remember that 80% of people purchase because their friends influence them.
So start building relationships with your audience today.
Best Facebook Art Pages
One of the best ways to learn what is working for other artists is to study what other artists are doing on Facebook.
It is important to know that learning from other artists is not copping them or a bad thing.
You are only learning strategies that are performing well for them.
Your art page will be unique because your artwork is unique.
The way you interact and communicate with your following will be unique.
When you study different artist Facebook pages, you are just observing different marketing strategies.
Below are some of my favorite artists on Facebook:
Keep in mind that what works for one artist might not work for another artist, but it is still a good idea to watch how they interact with their following.
You can easily find artists pages by typing in “artist” on Facebook’s search bar then clicking on PAGES.
What to look for:
- How many times they post
- What type of content do they post
- Do they post images
- Do they post videos
- Do they ask questions
- Do they promote their art
- How often do they engage with comments
How To Sell Art On Facebook – Stick With The Basics
I must be honest; I enjoy the business aspect of owning an art business.
I enjoy every part of owning an art business.
I love to create art. I enjoy trying different strategies to see what the outcome is, I enjoy meeting new people, and I have a passion for sharing what I have learned along the way.
Like I have mentioned earlier, Facebook is continually changing.
What worked for me in the past, like posting 15 times a day, does not work today.
But there are a few things that have worked in the past and continue to work today.
Below are the strategies that continue to increase my ROI (Return On Investment), and I am sure they will work the same for you.
Stay Social – Social media was built for people to stay in touch with their friends and a way for them to meet new people.
Social media was not built for businesses to promote their products.
It is ok to showcase your artwork, but it is more important to let your audience get to know who you are.
Stay Professional – Your artist’s business page is a page that should represent your artist’s mission, not your personal beliefs.
Keep personal stuff like religion and politics on your personal page.
Engage – Always respond to comments being made on your posts. If you want more people to engage with your posts, you will have to put in the time, as well. A simple “thank you” goes a long way.
Find Groups That Fit Your Art – This is relatively new, but Facebook groups are essential for building brand awareness on Facebook and a great way to network with other artists.
Try new strategies like marketing your art with Facebook stories and see if they produce positive results.
Facebook Marketing Tips
Here are some more posts to help you with your Facebook marketing:
Conclusion: It is posable to sell art online with the help of Facebook. As long as you remember that Facebook is a social platform, not an advertisement page in the back of a magazine, you will do fine.
Remember to learn from other artists and start building relationships with them.
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