How To Sell Art On Etsy
Are you thinking about selling art online and do not know how to start?
Have you thought about selling your art on Etsy?
It is easy to sell art on Etsy, and best of all, it is very affordable.
I will go over everything you will need to know about selling artwork on Etsy in today’s post.
Etsy has become one of the largest marketplaces on the internet for artists to sell their artwork and handmade crafts.
Etsy for artists has built a large community of art collectors searching for one of a kind art that can not be found anywhere else.
Etsy has made it easy for artists to sell their art online with its user-friendly platform and low selling fees.
In the video tutorial above, I will show you step-by-step on how to start your Etsy account, Open your Etsy Shop, and list your first item for sale.
After you have your Etsy shop up and running you will want to focus on some basic marketing strategies to help you generate traffic to your listings.
Go through the steps below to build a solid foundation for your new online art business.
- How To Sell Art On Etsy
- Sell Art On Etsy With High-Quality Images
- Space Your Postings
- Brand Your Etsy Shop
- Utilize Etsy’s Categories And Tags
- Optimize Titles And Descriptions With Keywords
- Create Etsy Categories
- Promote Your Etsy Listings On Your Art Blog
- Grow Your Email List
- Promote Your Art On Social Media
- Study Other Artists
- Build Your Reputation
- How To Make Money Selling On Etsy
- How To Sell Art Prints On Etsy
- Be Consistent
- Final Thoughts On How To Sell Art On Etsy
Sell Art On Etsy With High-Quality Images
I can not emphasize enough how important image quality is for selling your art online.
The people viewing your art online have nothing to go on except your images. They can not look at your art at different angles, hold it, or see the exquisite texture.
Make sure that the image is not grainy and represents the colors of the original accurately.
Investing in a good camera and photography tutorials will go a long way.
Practice taking photos with different lighting.
Digital cameras allow you to take hundreds of photos for free.
Discover what room and lighting work best for your art.
Many artists have done well by taking different shots of their art so the viewer can see the artwork from different angles.
Staging your art on a wall is another good idea.
Staging your paintings allows the viewer to see what the art will look like hanging on their wall or placed on a shelf.
Don't settle for something that looks "ok."
You take pride in your art, so make sure you take pride in the images you show online.
Best Cameras For Photography:
- Nikon D800 Digital SLR Camera Body (36.3 M/P)
- Panasonic Lumix DMC-G85
- Canon EOS Rebel SL2 DSLR Camera
- Sony Cyber-Shot DSC-RX100 V Digital Camera (20.1 M/P)
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Related Online Course:
Craft Photography Fundamentals by Candice Stringham
Space Your Postings
A new Etsy listing will be showcased at the top of the search results for a short period.
The more engagement an Etsy listing receives, the longer it will stay on top.
This little boost gives your products increased visibility, which will increase your business brand and might increase your sales.
Consider creating a posting schedule throughout the week and see what days and times work best for you.
You might find better results if you post an item once every three days rather than posting three things at one time.
Download the Create An Artist Brand Workbook by clicking on the image below.
This workbook will guide you through your branding orcess so you can seperate yourself from all of the other artists selling art online.
Brand Your Etsy Shop
In order for you to be discovered online, you must take the time to market and brand yourself.
Take some time thinking about the background colors, font style, logo, and policies you will have for your Etsy business.
Branding starts with being consistent with your listings so people will start to recognize your art when they are scrolling through Etsy. The images you upload should be consistent and the descriptions of your products should be similar.
Create a template for your art listings to save time when you are uploading new products.
The template you create will make it easy for you to stay consistent with each listing.
Related Posts:
Art Branding Basics Increase your Art Sales
How To Write Art Descriptions That Will Sell Your Art
Related Online Course:
Brand Your Creative Business by Megan Auman
Utilize Etsy’s Categories And Tags
Tags (keywords) are the words that shoppers use on Etsy to discover new products.
Using tags that best describe your product will help Etsy showcase your posts to people who will be interested in purchasing your creations.
Optimize Titles And Descriptions With Keywords
Keywords are the same thing as Etsy's tags. Adding keywords that describe your art will make it easier for people to discover your products in search.
Related Posts:
How To Use Keywords Effectively In Etsy Descriptions
How To Optimize Your Etsy Listings With LSI Keywords
Related eBook: Get Your Keywords Together: How To Do Keyword Research With Only Free Tools
Create Etsy Categories
Categories make it easy for your shoppers to discover similar items that you offer instead of scrolling down a hundred listings.
There are a lot of Etsy painings for sale. Make it easy for your viewers to find what they are searching for.
For example, if you paint wildlife, landscapes, and domestic pets, create a category for each group.
The categories will make it a more pleasant shopping experience for your buyers.
To learn how to create categories (Etsy Shop Sections), visit How To Create And Manage Shop Sections.
Promote Your Etsy Listings On Your Art Blog
Your art blog will be your traffic generating machine. In time your blog will attract and drive your target audience to your Etsy listings.
When people land on your website, you can direct them to your Etsy shop or a particular sales page.
It takes some time to see blogging results, so it is important to start it once you open your shop.
When your blog starts to be ranked by search engines, you will notice traffic to your Etsy shop will increase.
The more people you can drive to your artwork, the better your chance will be to sell it.
Related Post:
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6 Blogging Benefits You Can't Ignore
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
Related Online Courses:
Build a Successful Creative Blog by April Bowles-Olin
Blogging to Sell Your Products by Megan Auman
Grow Your Email List
Start building your email list from day one.
Gather emails from opt-in forms on your blog and social media accounts.
Ask everyone who has purchased if they would like to receive updates.
Send out weekly, bi-weekly or monthly newsletters to keep your following up to date with your new Etsy listings.
Your email list will be the biggest asset to your online business.
Related Posts:
Ultimate Email Marketing Guide for Selling Art Online
How to Build an Email List from Scratch Fast
Best Places to Add an Email Opt-in on Your WordPress Blog
Related Online Course:
Simple Email Marketing for Makers by Megan Auman
Promote Your Art On Social Media
Social media has made it easy for marketers to share information about their products and services.
Decide on a couple of social media networks you would like to promote your Etsy listings.
Take the time to learn everything you can about the platform so you can build a large following.
Do not make the same mistakes many artists make. They feel that if they just upload an image, they will land a sale.
That is not how social media marketing works.
You need to produce valuable content your audience will be interested in and inspire them to want to learn more about the topic you are writing about.
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Related Online Course:
Selling On Social: A Complete Guide by Mei Pak
Study Other Artists
One of the best ways to learn is by watching others.
Take some time to research other artists on Etsy and see what they are doing to build their business.
After researching a few different Etsy artists, you will discover some common strategies they are using.
Take note of these and see if you can incorporate them into your strategy.
Do not try to invent the wheel. If a strategy is working, use it.
Another great feature Etsy offers is the Etsy Community.
You can join a team, browse the forums, or start a discussion.
It is easy to find the answer to any question you might have with the Etsy Community.
Build Your Reputation
Selling art is a customer service business.
You are providing products and services to people.
Take care of your customers, and they will take care of you.
Strive to provide excellent customer service.
Everyone who purchases from you will have nothing but good things to say about you and your Etsy Shop.
How To Make Money Selling On Etsy
Making money selling your art starts with knowing what the costs are for doing business.
You will create a profitable pricing strategy when you know how much it costs to create and sell your products.
Art Business Costs:
- Cost of supplies
- Cost of shipping supplies
- Cost of shipping
- Marketing costs
- Home business costs (internet, electricity, etc.)
Your selling price will be determined by how much it costs to create the product and how much profit you would like to earn for each piece.
For example, if it costs $15 to create your art and you would like to make $20, you would have to sell it for $35.
You will have to consider knowing what people are willing to spend on products that are similar to yours; this is known as market value.
Before you start listing your items for sale, you should take some time to research what other artists are charging for their paintings.
Search for artists who are selling art that is similar to yours.
Write down all of the prices you have gathered and price your art within that range.
You might not be able to sell your products at the price you are hoping for at first, but your art's value will increase as you start to build your brand.
Related Posts:
How to Price Art - Ultimate Art Pricing Guide
When to Increase Art Selling Prices
How To Sell Art Prints On Etsy
Selling art prints on Etsy or digital downloads of your original paintings is an excellent way to supplement your income.
Esty makes it easy to sell giclee prints from print on demand sites like Printful.
You can easily integrate Printful on your Etsy shop, and when a buyer purchases a print, Printful will fulfill the order and ship the product directly to the buyer.
To learn more visit, How To Sell Art Prints On Etsy With Printful.
You can even print your prints at home and sell them on Etsy, just like you would with your original paintings.
All you have to is create a tangible product listing as you would for your paintings, and when a buyer purchases a print, create the copy at home and ship it to the buyer.
To learn more visit, How To Make Prints Of Water Color Paintings.
Some artists are doing very well selling digital downloads of their artwork on Etsy as well.
All you have to do is create a digital download listing, and when a buyer purchases a digital download, Etsy will send them a link for the download.
To learn more visit, Selling Digital Art On Etsy Complete Guide.
Be Consistent
The last tip I would like to cover is staying consistent with the quality of your art and art marketing strategies.
Building an online presence will take some time, but if you are consistent with your efforts, you will speed up the process.
Keep in mind that everything you do today will reflect the growth of your business tomorrow.
Final Thoughts On How To Sell Art On Etsy
It takes more to sell art online than just publishing new art.
Your job starts after you have uploaded your images.
You will have to work every day on marketing your art for your business to grow.
The artists you see online selling art are the artists who learned how to market their art.
Would you like to learn how to build a blog that generated over $15,000 a month?
Debbie Gartner explains exactly how she created a blog that makes her six figures a year.
- Easy On-Page SEO (For Beginners)
- Easy Backlinks For SEO
- Google Analytics Easy As 1,2,3
- Blog Income Recovery
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Popular Art Marketing Courses
Are you ready to take your art business to the next level?
Investing in marketing courses and tutorials will maximize your profit and speed up the growth of your business.
Below are some of the most popular art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Available at Amazon or Download your copy today.
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Etsy is a great platform to use if you would like to sell fine art online and just starting out. After you have become familiar with online marketing I would strongly suggest building a WordPress website.
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