Last Updated on February 28, 2018

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Are you marketing to the right audience? If you were told that knowing your audience would help you to spend less money on marketing and produce more sales, would you spend the time to get to know them? In this post, you will discover how to sell more art by learning who your audience is.

Sell More Art by Learning Who Your Audience Is

What Is A Target Audience

Your target audience is simply the people who are interested in your style of artwork. This also includes the medium that you use, the size, colors and price range.

Every successful business spends time learning about their audience and so should you.

It will become easier for you to connect with people who are interested in purchasing your art if you know who they are.

How can you learn how to market your artwork if you do not know who you are marketing to?

Let me give you an example. Let’s say that you wanted to open a gourmet hamburger restaurant. You found the perfect town for you and your family to live and start a business.

After purchasing your new dream home, you found the perfect building and location to start your new gourmet hamburger restaurant.

This is a very exciting time for you and your family. All of your dreams are coming true. You have the perfect home, in the perfect town, starting your dream business.

You have spent all of your retirement money on your dream that you know will be financially rewarding.

The time has come, it is the grand opening of your dream gourmet hamburger restaurant.

Everything is perfect. The décor is exactly the way you wanted it to be. The menus are just the way you want them. Your help is well trained. You are ready for hungry people to start walking through the doors.

However, no one is entering the building.

You are puzzled. The advertisement for the grand opening went out two weeks ago.

You have a buy one get one free special for the grand opening. You expected to be beyond busy, but you and the help are staring at the doors waiting for the first customer to arrive.

Why did no one show for the grand opening?

You did not realize that the people who live in the area consist of vegetarians and health conscientious people who do not eat burgers and fries.

If you would have done some homework and started the business in a demographic area that catered to people who loved burgers and fries you would have been celebrating.

You can see from this example that it is crucial to learn who your audience is. If you do not know who your audience is or where they are located, you will be throwing your money away.

What Do You Need To Know About Your Collectors

Learning some basic demographics will be very valuable to you. With this knowledge, you will be able to create a marketing plan that will work for you, rather than wasting your time and your hard-earned money.

The best art selling strategies are the basics. Learn your audience and produce something they are interested in. It is really that simple.

Start learning who your audience by gathering this information.

Basic Demographics:

Age
Gender
Location
Education
Occupation
Income
Ethnicity
Marital status
Number of people in the household

Where Does Your Target Audience Live

After profiling your collectors, you will want to learn where they are hanging out.

Discover what social media networks they spend their time on.
Learn what other websites they like to visit.

Once you find where your target audience is, you will be able to start engaging with them.

Do Not Be an Art Salesman

When you visit where your target audience is, you will want to take that time to get to know them even further.

You might be saying to yourself, “I am trying to sell art not gain new friends.” This is true. However, it takes hard work to sell fine art online.

You need to build people’s trust before they will purchase from you.

Keep in mind, they do not know who you are. In their mind, they might be thinking you are out to scam them.

Let’s say you were on your favorite social network, and someone barged into your conversation saying, “Check out this new piece of art I am selling.” You might feel irritated. You might not even notice it because we have learned how to put blinders on to salespeople. The person who just invaded your space lost a sale.

If that person started to ask questions and engage with you, you would want to learn more about them.

That is just human nature.

You would find common interests. Eventually, you would learn that they are an artist that creates beautiful artwork that you love. You would purchase from this artist because you already feel connected with them.

Conclusion:

Sell More Art by Learning Who Your Audience Is overview: