Are you marketing to the right audience? If you were told that knowing your audience would help you to spend less money on marketing and produce more sales, would you spend the time to get to know them? I want to share with you some tips that will help you to save your money and time on your marketing strategy while increasing your art sales. Sell more art and learn who your audience is today.
What Is A Target Audience?
Your target audience is simply the people that are interested in your style of artwork. This also includes the medium that you use, the size, and the pricing of your artwork.
Sell More Art, Learn Who Your Audience Is
It is important to know exactly who your target audience is if you would like to run a successful business.
Let me give you an example. Let’s say that you wanted to open a gourmet hamburger restaurant. You found the perfect town for you and your family to live and start a business.
After purchasing your new dream home, you found the perfect building and location to start your new gourmet hamburger restaurant.
This is a very exciting time for you and your family. All of your dreams are coming true. You have the perfect home, in the perfect town, starting your dream business.
You have spent all of your retirement money on your dream that you know will be financially rewarding.
The time has come, it is the grand opening of your dream gourmet hamburger restaurant.
Everything is perfect. The décor is exactly the way you wanted it to be. The menus are just the way you want them. Your help is well trained. You are ready for hungry people to start walking through the doors.
However, no one is entering the building.
You are puzzled. The advertisement for the grand opening went out two weeks ago.
You have a buy one get one free special for the grand opening. You expected to be beyond busy, but you and the help are staring at the doors waiting for the first customer to arrive.
Why did no one show for the grand opening?
You did not realize that the people that live in the area consist of vegetarians and health conscientious people that do not eat burgers and fries.
If you would have done some homework and started the business in a demographic area that catered to people that loved burgers and fries you would have been celebrating.
You can see from this example that it is crucial to learn who your audience is. If you do not know who your audience is or where they are located, you will be throwing your money away.
What Do You Need To Know About Your Collectors?
Learning some basic demographics will be very valuable to you. With this knowledge, you will be able to create a marketing plan that will work for you, rather than wasting your time and your hard earned money.
- Marital status
- Number of people in the household
Where Are They?
- After profiling your collectors, you will want to learn where they are hanging out.
- You will want to find out what social media networks they spend their time on.
- You will want to know what other websites they like to visit.
- Once you find where your target audience is, you will be able to start engaging with them.
Do Not Be to “Salesy.”
When you visit where your target audience is, you will want to take that time to get to know them even further.
You might be saying to yourself, “I am trying to sell art not gain new friends.” This is true. However, it takes work to sell your artwork. You need to build their trust before they purchase.
Let’s say you were on your favorite social network, and someone barged into your conversation saying, “Check out this new piece of art I am selling.” You might feel irritated. You might not even notice it because we have learned how to put blinders on to salespeople. The person who just invaded your space lost a sale.
If that person started to ask questions and engage with you, you would want to learn more about them. That is just human nature.
You would find common interests. Eventually, you would learn that they are an artist that create beautiful artwork that you love. You would purchase from this artist because you already feel connected with them.
Conclusion: Sell More Art, Learn Who Your Audience Is
- It is not easy to sell; it takes patience, persistence, and hard work.
- Learn who your audience is
- Find where they hang out
- Engage with them and get to know them
- They will want to learn more about you.
What are your thoughts? Do you know your target audience? Do you find it difficult learning where they are? I would love to hear from you.
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