Are you finding it difficult to accomplish everything that needs to get done for your art business? Do you schedule posts in WordPress? One way to cross off everything on the to-do list is to plan ahead.
In this post, I will show you how to schedule posts in WordPress, but first, I would like to go over the benefits of scheduling posts.
Schedule Posts in WordPress
Building a loyal following on your blog takes a lot of work. One important goal for you to have is to write posts consistently. The good news is you can schedule posts in WordPress to save you valuable time.
The primary goal for an art blog is to build a loyal following. A loyal following is also known as a tribe. These are the people who can not say enough good things about you and your artwork. They will be the first people who will share, like and comment on your social media posts.
Do you remember the saying, “Businesses are built by word of mouth?”
This was an important marketing strategy for businesses before the internet came along. Small businesses became successful from people referring their products and services in person.
Somehow marketers have forgotten about the importance of customer referrals.
People have not changed how they decide if they are going to do business with a company. They still purchase based off of recommendations not just because they saw a pretty image on Facebook. Yes, an image or video will spark interest but a referral will finalize a sale.
Soft Pink Wild Rose by Dave Nevue
So what has changed for businesses since the internet came along?
It is not how people shop, it is how they communicate.
Instead of people telling a story to one person at a time either in person, snail mail or a landline conversation, they are able to communicate their story to hundreds or even thousands of people in real time via social media.
This is why it is still important for businesses to build a loyal following or a tribe.People have not changed how they decide if they are going to do business with a company.Click To Tweet
How do you Build a Loyal Following
The first step is to make people aware of you. This can be done by the eye-catching images on social media.
The second step is to provide them a way to learn more about you as an artist.
The third step is to offer them something of value so they will continue to want to visit you.
This can all be done on your artist blog.
Your art blog is the home of your business. The place where people can visit, look around and purchase products or services.
People are not always in the mood to go shopping or spend money. Most people are in the mood for window shopping. They enjoy looking at new products.
That is why brick and mortar businesses always display new products in their windows. Their goal is to grab someone’s attention and inspire them to walk through the doors. It is easier for them to land a sale once a customer is in the building.
This strategy is the same for digital marketing.
Social media sites are your shop’s windows.
Your artist blog or website is your shop.
What you have available inside your shop is what will inspire your visitors to come back or forget about you.
Offering them something of value is what will inspire them to become a regular visitor and be a part of your tribe.
One way to have your audience visit your online shop on a regular basis is by providing value with high-quality content that inspires, motivates, entertains and educates them.
This can easily be maintained by scheduling posts on WordPress.Your art blog is the home of your business.Click To Tweet
A simple way to make sure that you will always have new content for your readers is to schedule your posts ahead of time.
You are an artist and a business owner.
Your days are packed with things that have to get done.
Writing new content can easily be put on the back burner.
Putting your blog on the back burner might not be in your best interest. In fact, it will eventually slow your sales down. You need to be proactive on your content.
You can be proactive by scheduling posts.
Have a Plan
To save yourself some time you will want to create a plan.
First, you will want to decide how many days a month you will want to post new material on your art blog. It can be once a week, twice a week or even every day. Find out what will be best for you and your readers.
Next, you will want to spend some quality time creating content. I suggest having at least two weeks worth of blogs prepared ahead. This will take some of the stress off of your very busy days.
During times that you are not writing, think of topics that you will want to cover. When you sit down and write, you will be ready to type instead of staring at a blank screen trying to decide what you should write about.
How to schedule posts in WordPress
After you have entered the content in a New Post in your WordPress dashboard, click the Edit link located on the top right corner after Publish Immediately.
Enter Month, date, year and time that you would like your post to be listed.
That’s it, you have just scheduled your first post in your WordPress blog.
The way businesses build their following has not changed over the years.
What has changed is how people communicate with each other and how they purchase goods.
If you are new to WordPress you might be interested in these courses or eBooks.
WordPress SEO Basics eBook
You might also be interested in:
- 5 Ways to Create Shareable Content for Art Blogs
- How to Become an Expert Marketing Your Art
- Be More Productive on Your Art Blog by Reducing Time on Social Media
- Productive Artist – Stay Away From Time Killers
- Where to Sell Art Online – How to Get Started
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