Today’s blogging challenge is going to be something that is often overlooked by most artists and bloggers. I would like you to take some time to revise your top art blog posts.
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Revise Your Top Art Blog Posts
One of the benefits of publishing blog posts is the ability to revise and update them.
You update your art blog posts as many times as you wish.
Discovering how to drive traffic to your website is essential for your online art business.
There are multiple strategies you will want to implement to increase blog traffic.
One of the best strategies is to keep revising your old posts.
You will notice some of your pages will perform better than others.
Some posts will receive more engagement and shares, as well as people following through with your call-to-action.
It is always a good idea to optimize high-performing posts to attract and hook new readers.
I also revise posts that are not performing well to add extra value in hopes that they will start to attract more people.
How To Increase Bolg Traffic
Before you get started, take a few moments to look at your Google Analytics Account.
If you have not installed yet, I highly recommend you do so.
Here is an excellent article with a video on how to set up your free Google Analytics Account for WordPress by WPBeginner. How to Install Google Analytics in WordPress for Beginners.
It takes a few weeks to see what posts are your top performers. If you are setting up your Google Analytics today, take some time after you have set it up to review any posts you have had engagement on.
After you have done some research, write your top three performing posts.
Before we get to those posts, I want you to take a look at your:
- Home Page
- About Me Page
- Contact Page
Take a look to see these pages are optimized with the keywords you wish to rank for in search engines.
Start by looking at your Home Page.
This will be your most visited page, and you will want to take advantage of the real estate.
Think of your Home Page as a perfectly laid out brick and mortar store.
Your home page should be appealing, clean, and easy to navigate.
Ask yourself these questions:
- Does my homepage reflect my brand?
- Would someone be able to know what my blog is about just by viewing the Home Page?
- Is it easy to navigate to other sections of the blog?
- Is there a “Contact Me” link?
- Is there an “About Me” link?
- Is there a link directing the reader to my online art gallery?
- Do the colors and font styles represent my brand?
- Are the Call-to-actions clear?
Write down everything you would like to change on your Home Page.
This might take some time to complete, so by documenting everything, you will be creating a check-off list.
You will be able to tackle a little every day until you are 100% satisfied.
About Me Page
The About Me Page is another high traffic page you will want to pay close attention to. This is the page where people will visit to learn more about you.
Make sure your information is up to date. Include any new awards you might have received.
Update your profile image if needed.
Include an opt-in email form for people to join your newsletter.
This is a perfect place for you to add an opt-in form because if they are visiting this page, they are already interested in what you have to say.
They will be more willing to give you their email address because you are providing value for them.
The About Me page is also a great page to include an FAQ link, also include a link to your online art gallery.
Review your contact page and make sure everything is up to date.
You do not want to frustrate a potential customer if they are having a difficult time getting in touch with you.
High Traffic Posts
Now that you have taken some notes on some of the more relevant pages on your blog, I want you to take your top three posts and decide what needs to be done to improve them.
- Can I add more content?
- Can I link to another page that will provide more detail on a particular topic?
- Can I improve the images, or can I add a picture?
- Is there a clear call-to-action?
- Is the post scannable?
- Can I add more content to make the post more valuable?
- Is the post optimized for search?
If the changes are easy, do them right then and there.
If it will take a little more time to complete, put them on your to-do list.
When you take the time to revise your top blog pages, you are providing more value to your readers.
Once you have someone visit your site, your goal is to keep them coming back.
You might want to consider scheduling in some time every week to revise your top blog pages.
You will be surprised how much you will get out of fifteen or twenty minutes a week.
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28 Day Blogging Challenge for Visual Artists
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