Today’s blogging challenge is going to be something that is often overlooked by most artists and bloggers. I would like you to take some time to revise your top blog pages.
Revise Your Top Blog Pages for More Traffic
You will notice some of your pages will perform better than others. Some posts will receive more engagement and shares as well as people following through with your call-to-action.
It is always a good idea to optimize high-performing posts to attract and hook new readers.
Today’s Action Plan
Take a few moments to look at your Google Analytics Account. If you have not installed yet, I highly recommend you do so. Here is a great article with a video on how to set up your free Google Analytics Account for WordPress by WPBeginner. How to Install Google Analytics in WordPress for Beginners.
If you are setting up your Google Analytics today, take some time after you have set it up to review any posts you have had engagement on.
After you have done some research, write down your top three performing posts.
Before we get to those posts, I want you to take a look at your:
- Home Page
- About Me Page
- Contact Page
Start by looking at your Home Page. This will be your most visited page, and you will want to take advantage of the real estate. Think of your Home Page as a perfectly laid out brick and mortar store.
Your home page should be appealing, clean and easy to navigate.
Ask yourself these questions:
- Does my homepage reflect my brand?
- Would someone be able to know what my blog is about just by viewing the Home Page?
- Is it easy to navigate to other sections of the blog?
- Is there a “Contact Me” link?
- Is there an “About Me” link?
- Is there a link directing the reader to my online art gallery?
- Do the colors and font style represent my brand?
- Are the Call-to-actions clear?
Write down everything you would like to change on your Home Page. This might take some time to complete, so by documenting everything, you will be creating a checkoff list. You will be able to tackle a little every day until you are 100% satisfied.
About Me Page
Your About Me Page is another high traffic page you will want to pay close attention to. This is where people will visit to learn more about you.
Make sure your information is up to date. Include any new awards you might have received.
Update your profile image if needed.
Include an opt-in email form for people to join your newsletter. This is a perfect place for you to add an opt-in form because if they are visiting this page, they are already interested in what you have to say. They will be more willing to give you their personal email address because you are providing value for them.
Your About Me page is also a great page to include a FAQ link, also include a link to your online art gallery.
Are You Struggling with Your Writing Skills?
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.
Review your contact page and make sure everything is up to date. You do not want to frustrate a potential customer if they are having a difficult time getting in touch with you.
High Traffic Posts
Now that you have taken some notes on some of the more relevant pages on your blog, I want you to take your top three posts and decide what needs to be done to improve them.
- Can I add more content?
- Can I link to another page that will provide more detail on a particular topic?
- Can I improve the images or can I add a picture?
- Is there a clear call-to-action?
- Is the post scannable?
If the changes are easy, do them right then and there. If it will take a little more time to complete, put them on your to-do list.
When you take the time to revise your top blog pages, you are providing more value to your readers. Once you have someone visit your site, your goal is to keep them coming back.
You might want to consider scheduling in some time every week to revise your top blog pages. You will be surprised how much you will get out of fifteen or twenty minutes a week.
You might also be interested in:
- 5 Writing Tips For Art Blogs
- 6 Content Marketing Strategy Basics Artists Must Know
- Blogging Tip That Works Learn your Writers Voice
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
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