Selling art online is a numbers game. The more traffic your website receives, the more art sales you will get. Artists use different strategies to drive traffic to their online art gallery, like promoting on Pinterest, Facebook, and Instagram. Another strategy artists are using to reach a broader audience is blogging.
Companies of all sizes publish blog posts to reach their target audience online. Most businesses receive more traffic from the content they publish online over all social media channels they promote.
The problem many artists encounter is the lack of time during the day to accomplish everything. Writing blog posts take a great deal of time, so, understandably, they are put on the backburner during the week.
The good news is that you do not have to write new blog posts every day to increase your organic traffic (free traffic from search engines). The best blog posts are the ones that have been revised over time, keeping them up-to-date and relevant to the readers.
If you struggle to find time to blog, don’t worry. We have you covered. This post will share some strategies that will help you receive even more traffic from blog posts you wrote years ago.
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How To Write Better Blog Posts
One of the benefits of publishing blog posts is the ability to revise and update them.
You can update your art blog posts as many times as you wish, and it is recommended that you do so.
Google rewards the best blog posts by ranking them high in search. The higher your posts rank, the more traffic your website will receive.
What makes a blog post better than another blog post?
The number one ranking blog post will:
- Load fast.
- Be easy to read and scan for valuable information.
- Be filled with updated information about the topic of the post.
- It helps a reader solve a problem.
- Has images that break up content.
How do writers write in-depth content that resonates well with readers?
Most blog posts in the top three of the search engines search have been updated multiple times to keep them current. It is easier to add content to an existing page than writing a brand new article.
After the post has been updated,, the author will study the results in Google analytics to see:
- How long a reader stays on the page.
- If the reader followed through with a call-to-action.
- How many times readers share the post on social media platforms.
Create A Google Analytics Account
Google Analytics is a powerful tool that will show you how well your art website is performing, how many people visit your site, your top pages, your audience’s demographics, and so much more.
To learn how to create a Google Analytics account, visit How to Install Google Analytics in WordPress for Beginners.
It will take a few weeks to see what posts are your top performers.
Before you start revising random posts, you will want to discover which pages receive the most traffic and see if there is anything else you can add to the post so it will perform even better.
To see what pages receive the most traffic on your website, log into your Google Analytics and click Behavior > Overview. Here you will see the top 10 pages on your website. You can see more results by clicking View Full Report.
Visit each post and see if there is any more content to add to the article to make it even better. For example, maybe you can add more images or a video that will support your topic.
Update Your Website
Every page on your website is a chance for you to generate more traffic.
Here are some pages you will want to keep updated while you are growing your online art business.
Start by looking at your Home Page.
The home page will be your most visited page, and you will want to take advantage of the real estate.
Think of your Home Page as a perfectly laid out brick-and-mortar store.
Your home page should be appealing, clean, and easy to navigate.
Ask yourself these questions:
- Does my homepage reflect my brand?
- Would someone be able to know what my blog is about just by viewing the Home Page?
- Is it easy to navigate to other sections of the blog?
- Is there a “Contact Me” link?
- Is there an “About Me” link?
- Is there a link directing the reader to my online art gallery?
- Do the colors and font styles represent my brand?
- Are the Call-to-actions clear?
Write down everything you would like to change on your Home Page.
Revising your homepage might take some time to complete, so you will be creating a check-off list by documenting everything.
You will be able to tackle a little every day until you are 100% satisfied.
About Me Page
The About Me Page is another high-traffic page you will want to pay close attention to. The “About Me Page” is the page where people will visit to learn more about you.
Make sure your information is up to date. Include any new awards you might have received.
Update your profile image if needed.
Include an opt-in email form for people to join your newsletter.
The About Me page is also a great page to include an FAQ link and a link to your online art gallery.
Review your contact page and make sure everything is up to date.
You do not want to frustrate potential customers if they have difficulty getting in touch with you.
High Traffic Posts
Make it a habit to revise an older post every week.
Did you know that it is possible to have a blog post rank for more than one keyword? The more keywords a blog post can rank for, the better your chances are of reaching more people online.
Blog writing examples for ranking for more than one keyword:
For example, let’s say that you are writing a blog post about horse paintings.
Including LSI keywords (search terms relating to the original topic) will help many more people see your blog post.
LSI keywords relating to horse paintings:
- Original horse paintings
- Horse painting on canvas
- Horse paintings for sale
- creative wall painting ideas for living room, etc.,
Sprinkling these phrases will make it easier for people interested in horse paintings to discover you online.
Related Post – Art Marketing 101 – 3 Free Keyword Research Tools
When revising a post, ask yourself:
- Can I add more content?
- Can I link to another page that will provide more detail on a particular topic?
- Can I improve the images, or can I add a picture?
- Is there a clear call to action?
- Is the post scannable?
- Can I add more content to make the post more valuable?
- Is the post optimized for search?
If the changes are easy, do them right then and there.
If it will take a little more time to complete, put them on your to-do list.
Final Thoughts On Revising Blog Posts
When you take the time to revise your top blog pages, you are providing more value to your readers.
Once you have someone visit your site, your goal is to keep them coming back.
You might want to consider scheduling some time every week to revise your top blog pages.
You will be surprised how much you will get out of fifteen or twenty minutes a week.
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