Successful online businesses succeed because they can adapt with all of the quick changes that occur in today’s world. If you want to be successful you will need a responsive site. If you choose not to change with the times you might be the only visitor to your online gallery.
Responsive Site Design
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People are using their mobile devices more and more to search for content in today’s day and age. It is easy for someone to search for something online at their convenience with their smartphone. This is great news for online businesses. People do not have to wait until they are at a PC to shop online, they can do it anywhere at any time. With more and more people using their mobile devices, you will want to make sure that your artist website is responsive for the impulse shoppers.
Responsive web design is defined by Wikipedia as “an approach to web design aimed at allowing desktop web pages to be viewed in response to the size of the device one is viewing with.”
A responsive web design just means that your site will look great no matter what device the person is viewing your site on.
5 Reasons a Responsive Site is Important for Artists
More and more people are using mobile devices to search online, and this continues to grow every month. Currently, more smartphones and tablets are being purchased than PCs. What does this tell you? If you do not have a responsive site, you will be losing sales. People do not stay on sites that are not mobile-friendly.
Online shopping with mobile devices is increasing. More people are shopping online in the car, on lunch breaks, at their children’s sporting event, or whenever they have a few extra minutes to spare. Why the increase of mobile online sales? Because it is easy and convenient. Most people are working two jobs and do not have the time or energy to run to the store. Take advantage of this with a responsive site.
More than 50% of social media consumption is on mobile devices. People love to share things that they like to their friends. If your site is being shared, you will want to have a responsive site, so when people visit your site, it will be a pleasant experience.
Your site will look great no matter what device people are using. Responsive designs will make your site look great whether it is being viewed on a PC, tablet or smartphone of any size.
Google wants to deliver great content to its audience. Google knows that more people are consuming content on mobile devices. To assure a great experience for the reader, Google will rank responsive sites higher than sites that are not responsive.
You will not have to worry about responsive web designs if you only run an Etsy shop or if you are using FASO for your online gallery. Etsy knows how important it is to make a smooth shopping experience for people on the go. FASO also stays on top of any changes that will need to be addressed to ensure that your site looks perfect for your collectors on any device.
A beautiful, clean looking website that is easy to navigate is important for an online art gallery. Collectors purchase art with their eyes, and you will want your platform to represent your art accurately on any device.
If you are designing your art gallery using WordPress as your platform, you will want to use a theme that is responsive.
A WordPress theme will allow you to change the function and look of your site. You will have the option to alter the theme at any point without altering the content on your site.
You have the choice to use free themes or purchase premium themes.
Here is a list of a few sites that sell premium themes for WordPress. Many sites offer excellent products, but this list will get you started.
You are probably reading this article on your mobile device. Why? Because it is easier and more convenient. Take the time now to make sure that your site is responsive. You should check on a PC, smartphone (small and large) and tablets to see how your site looks. You should be able to view all of the content you have available, purchase and navigate easily on all devices.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
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