Building a following for your art blog will be a daily chore. One way to receive more traffic is when readers comment, like, and share your posts. In this article discover how to receive more engagement on your art blog posts so you can start building a loyal following and generate more traffic.
Art blogs are unique, they do not answer “how to” questions, they do not give up-to-date global news, and they will not give you the latest recipe for your favorite chocolate dessert.
Art blogs are meant to share an artist’s artwork and share the personal story of their art career. That makes it more difficult for art blogs to be found. With a plan and hard work, it can be done, and it will be very rewarding.
When an art blog is successful, it will build brand awareness, build trust, increase sales, and will connect you with relevant people involved in the art business.
Build Your Art Blog – How to Receive More Engagement on Your Art Blog
Like any blog or website, you need a marketing plan to promote your posts. Artist blogs need to be professional and perfect. Don’t be scared, when I say perfect, what I mean is that you will want to make it the best that you can. You do this by taking pride in what you do, just like you do with your artwork.
Your blog and posts will be a reflection of the quality of your artwork. That should not be the case, but it is. If someone lands on your blog and it looks nonprofessional, it will lower the value of your artwork.
Pay particular attention to your content, images, video, and overall flow of your blog. The extra work the you put into it will increase the value of your artwork.
To promote you work, you will need to make a presence on other forums and social media platforms. Be the one to initiate a conversation. If you comment on other blogs, the writers will be more than happy to help you by commenting on yours.
Many artists think that they only need to add pictures of their artwork on their blogs. You do need to showcase your artwork but keep in mind that “images say 1,000 words.”
It has been shown that people remember more from pictures. Use this to your advantage. Add images to all of your posts. You can add inspiration text over images that will help take your content to the next level. Just make sure that you have the rights to the images that you are using.
Engage with your readers
When your readers take the time out of their day to comment on one of your posts, respond to their comment.
This will not only help you to receive more engagement on your art blog, but it will also show the reader that you care about their thoughts. That is how you will build trust and a loyal reader and possibly a loyal collector.
Another way to engage with your audience is to tell your story. Write about your beliefs, thoughts, and your journey as an artist. Be personal. The readers want to get to know you as the artist. Even though they might never get a chance to meet you in person, they will feel connected to you and your story.
Another way to build traffic to your site is to comment on other blogs. You will find that commenting on other blog posts could drive traffic to your blog, build brand awareness, and possibly become friends with the author of the post. Most bloggers are more than happy to help each other succeed.
It takes hard work to build a blog, it is even more difficult for an artist to build a following for an art blog. The rewards are well worth the time invested.
Receive more engagement on your art blog
- Engage with others
What are your thoughts? Are you struggling to receive more engagement on your art blog? I would love to hear from you.
If you found this article helpful, I would greatly appreciate it if you shared it with your fellow artists and friends.
Are going to start your art blog today? Visit the Artist Blog Resource for free articles that will help you start and build your art blog.
By Ann Handley
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