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Would you like to have your artist blog start to rank higher in search results?
Would you like to have more people visit your artist website?
Would you like to have the people who visited your website become regular visitors?
If you do not take the time to proofread your article before you publish, you could find that people will not read your future posts because of simple grammar or spelling mistakes you overlooked.
Art Blog Tip Proofread Your Article Before You Publish
Running an art business is a rewarding career many artists dream of.
You will be able to set your hours, work from home, be your boss, and generate income from doing something you love to do.
However, your days will be filled with putting out fires.
Many layers need to be addressed on a daily basis for your art business to be profitable.
It is easy to overlook simple mistakes when you are rushing to get everything done.
Learning how to be more productive with your time while not overlooking specific tasks will help you to grow your art business faster.
Related Resource: Get More Done in Less Time The Part-time Artist eBook.
Sell Art Online By Building Brand Awareness
Creating a loyal following for your art business will be a large part of your daily work plan.
You will not sell your art online if nobody visits your online art gallery or reads your art blog.
You need to find ways to build brand awareness so people will become aware that you are an artist and you have art for sale.
Below are some ways you can build brand awareness, both online and offline.
How to build brand awareness offline:
- Business cards
- Yard sign
How to build brand awareness online:
The list might look overwhelming and can be if you are not organized and have excellent time management skills.
The good news is that you will learn how to be more productive as time goes by.
Dictionary.com describes content marketing as:
“A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
“social media is an integral part of content marketing”
Developing a content marketing strategy will be an essential part of your digital marketing strategy.
The artists you see all over the internet are the artists who spent the time to learn how to create a content marketing strategy that attracts their target audience (people who are interested in their artistic style).
It takes time to learn what to include in a blog and how to write a good blog post, but with patience and practice, you will be writing posts everyone will enjoy.
The elements of a good blog design start with high-quality content.
After you have created valuable content, you will want to promote your blog post on all of your social media networks and email list to help get your art blog post noticed. There is nothing more frustrating than spending hours writing a post that no one reads.
The content you create will help you to attract your target audience and drive them to your artwork where they can make a purchase.
If you are not familiar with content marketing (blogging), you might want to consider taking the 28 Day Blogging Challenge for Visual Artists.
Proofread Your Article Before You Hit Publish
Writing content about your business is vital for both attracting a new audience as well as building trust with your audience. Making sure that your work is accurate is just as important.
Simple spelling errors and grammar errors could ruin your brand. You do not have to be an English Major to be a great writer. You do, however, want to reduce as many mistakes that you can.
Below are some easy tips that will help you to reduce errors in your posts.
Hire An Editor
Now that you have a vision for your brand and an art blog lets talk about one mistake that hurts many artists, proofreading their content.
Every great writer has an editor. It is very easy for a writer to look at his/her work and miss simple mistakes. Their mind corrects any errors that are there because they created it and know what it should be.
I once heard that the first and last letter is the most important letters in a word. The reader’s minds correct any misspellings and can understand the text that was written.
Even though that might be true, everything that you share with the public is a reflection of your brand.
An editor has fresh eyes that will be able to see mistakes easier than you will. You might not be able to hire an editor at first, but you can ask someone you know that is good at spelling and grammar to help you. You might have a friend, relative, or spouse that would be that happy to give you a helping hand.
If you can not find anyone to help you with your proofreading, take the time to read your post before you publish it.
A great teacher does not know everything. A great teacher knows where to find the answer.
You will be building authority as you continue to publish posts. People will start to look at you as an expert in your field.
Simple grammar and spelling mistakes will distract your readers and eventually diminish their trust.
You want your audience to absorb your message not to be distracted from imperfections.
Everyone Writes Your Go-To Guide To Creating Ridiculously Good Content is a great go-to book that will help you with any grammar struggles you might encounter.
There are many other options available to help you with your writing skills.
I highly recommend taking some time to learn the art of writing. The content you produce will be one of the reasons you will be selling your artwork online, or it will be collecting dust in your closet.
Go Back to Your Article
If you do not have an editor, or even if you do, put your article away and read it at a different time. You will be surprised at how many mistakes you will find if you proofread your article at a different date.
Going back to your article will provide you with fresh eyes and a clear mind to be able to accurately proofread your article. You might even notice that there is information that you missed and would like to add.
I schedule some time every week to revise older content.
One of the many benefits of having a WordPress artist blog is that you can always revise your older blog posts and Google rewards this by keeping the posts higher in the search results.
Revising older content will not only allow you to keep your posts up-to-date, but you can check for any mistakes you have missed.
I have to tell you that there has not been one post that I revisited that I didn’t have an error. No matter if I had someone proofread my post or how many times I have reread the post, there are still mistakes that pop up.
For more information on SEO visit:
Run a spell check one last time before you post. I use Grammarly for my spellcheck.
There are many other tools available for grammar and spellcheck. Find which one you like to work best and use it every time you write a post.
There are times when I use two or three spellcheck programs. For some reason, every tool will find a mistake that the other tools miss.
More Proofreading Tips
Returning to your blog post with fresh eyes is a great way to find simple grammar and spelling errors. But there will be times when you must publish in a hurry.
Below are some proofreading tips that will help you to identify and address common grammar and spelling errors.
- Read your post out loud
- Read your post one word at a time silently
- Print a copy
- Read your post backward
- Be aware of homophone confusion
Publish Your Post
The last step is to publish your article. Your article should be at this time ready for your readers. If someone contacts you with errors in your work, welcome it with open arms. Some people take offense to criticism. I look at it differently. I am grateful that someone has taken time out of their day to point something out to me. I can then fix the problem before someone else see my mistakes.
What difficulties do you have writing content for your business?
Do you proofread your article before you post?
No matter how careful you are at writing your posts, you will make some mistakes.
Take some time to proofread your article before you publish.
Here is a recap of the five tips you can use for your blog posts.
- Hire an editor
- Go back to your article
Popular Art Marketing And Sales Tutorials
Below are some of the most popular art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Available on Amazon or Download your copy today.
The Productive Artist How to Live Your Dreams
The right mindset and time management skills are essential for any business. These topics are often not talked about but are critical elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business.
Get More Done in Less Time The Part-time Artist
Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
Available at Amazon or Download your copy today.
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