You may be wondering why you should bother with profit-boosting online strategies when you could focus on making your art.
Here are a few reasons:
1. It’s not enough to make art and hope someone stumbles across it anymore. With the internet, the art world is different now. You must actively promote your work if you want it to be seen.
2. Making extra money from your art can give you the financial freedom to quit your day job and pursue your artwork full time.
3. Increasing your visibility as an artist can lead to more opportunities, such as being featured in exhibitions or commissioned for personal work.
The most common challenge artists face when selling art online is not knowing how to start. This can be daunting, especially if unfamiliar with the internet and its quirks. Another challenge artists encounter is not learning how to increase their profit margins. The strategies in this article will help you with both of those challenges.
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1. Create a Website For Your Artwork
Having a website is essential for artists looking to sell their work online. A website gives you a space to showcase your art, provides information about you as an artist, and allows potential buyers to purchase art prints and original artwork directly from your site. It also allows you to reach a wider audience than you would otherwise be able to with just an online portfolio.
How to create a website
There are a few different ways you can create a website. You can use a website builder like Wix or Squarespace, which will walk you through creating a website step-by-step. If you feel more confident, you can create a WordPress site yourself. Or, if you want to save some money, you can create a free shop with Etsy.
Best Squarespace Templates For Art Websites
What to include on your website
When creating a website for your artwork, there are a few key things you’ll want to include:
A portfolio of your work: This is why people will visit your site, so showcase your art in the best light possible. If you have different series or mediums, consider creating separate galleries for each.
Artist bio: Potential buyers will want to know a bit about you and your background as an artist. Keep it brief and include relevant information, such as where you studied art or any awards you won.
Contact information: Include a way for people to get in touch with you, whether an email address, a contact form, or a link to your social media.
Pricing information: Make it easy for potential buyers to purchase by including the price of each piece of art in your portfolio. If you have originals and prints available, specify which is which.
Artist Statement: Take some time to write a few sentences about your work, what inspires you, and what you hope people take away from your art. This will give visitors a better understanding of your work.
How to design your website
When it comes to the design of your website, less is more. Use a simple layout and clean design to focus on your artwork. Choose a color scheme that compliments your work, and use high-quality images of your art. If you’re unsure where to start, look at some other artists’ websites for inspiration. You can also hire a freelancer from Fiverr to help you design your website.
Optimize Your Site for Search Engines
Search engine optimization, or SEO, is the process of making your website more visible in search engine results pages, or SERPs. When people search for keywords related to your art, you want your site to show up as high as possible in the results. The higher your site ranks, the more likely people will find and visit it.
There are a few things you can do to optimize your site for search engines:
Choose the right keywords: When deciding which keywords to target, consider what potential buyers would search for when looking for an artist like you. Include these keywords throughout your site, including the keywords you want to rank for in your artist bio, website title, and image alt tags.
Get listed in directories: There are several online directories for artists. Getting listed in these directories will help people find your site and improve your search engine ranking.
Create quality content: Besides including keywords on your site, you’ll want to create quality content relevant to your art. This could consist of blog posts about your process, interviews with other artists, or articles about topics related to your work.
How to make your website stand out
There are a lot of artists out there, so it’s essential to make your website stand out from the rest.
Here are a few things you can do:
Use high-quality images: Potential buyers want to see clear, well-lit images of your artwork. Invest in a good camera and take the time to learn how to use it, or hire a professional photographer.
Add video: In addition to images, you can also add videos to your website. This could be a tour of your studio, a timelapse of you creating a piece of art, or an interview with you about your work.
Include testimonials: If you’ve sold artwork in the past, include testimonials from satisfied customers on your site. These testimonials will help build trust with potential buyers and show that you’re a reputable artist.
2. Promote Your Artwork On Social Media And Other Online Platforms
As an artist, promoting your work on social media and other online platforms is essential. This will help you reach a wider audience and sell more artwork.
Here are some tips to make the most out of your social media marketing strategy:
Create an Eye-Catching Profile
Your social media profile is the first thing people will see, so make sure it’s eye-catching and professional. Include high-quality artwork images, and list your website and contact information.
Hashtags are a great way to reach new people and promote your work. When using hashtags, use relevant and popular ones that will help you reach your target audience.
Make sure to post regularly on social media and mix up your share content. In promoting your artwork, you can share behind-the-scenes photos, art tips, and other exciting content.
Post about old art that has not been sold to make new followers of older pieces.
Engage With Your Audience
It’s essential to engage with your audience on social media. Like and comment on their posts, and respond to any questions or comments. This will help build a community around your work and make people more likely to buy from you.
Related Post: 10 Social Media Marketing Tips Every Artist Must Know
3. Promote Your Upcoming Art Fairs Online
Promoting your art fairs online is important if you’re an artist looking for ways to boost your profit. Sharing your upcoming events on your website and social media accounts will help you reach a wider audience and sell more artwork.
Here are some art marketing strategies to help you sell more art online.
Create a promotional video for your art fair and post it on YouTube
One of the best ways to promote upcoming events and create excitement is to create videos and post them on YouTube. You can give people a behind-the-scenes look at your art fair booth, show off some of your latest artwork, or even do a short Q&A about what to expect at the event.
Ensure to include all important details in your video description, including dates, times, and locations.
Embed a map of the art fair location on your website
Make it easy for people to find your art fair booth by embedding a map on your website. This is especially helpful if you’re participating in a large art fair with many vendors.
Include a link to the map on your social media accounts and promotional videos so people can easily find you.
Design a special event page for your art fair on your website
Creating a special event page is good if you promote an art fair on your website. This page should include all the important details about the event, such as dates, times, location, and a list of the artists participating.
You can also use this page to promote any specials or discounts you will be having at the event.
Announce your art fair participation on online event calendars
There are many online event calendars that you can use to promote your art fair. This is a great way to reach a wider audience and get more people to attend your event.
Some of them include:
Submit event information to online directories and search engines
In addition to online event calendars, you can promote your art fair by submitting the event information to online directories and search engines. This will help people find your event when they’re searching online.
Some of the best directories and search engines to submit your event to include:
- Google My Business
- Bing Places for Business
Create social media event pages for your art fair
Another great way to promote your art fair is to create event pages on social media. This is a great way to reach a wider audience and get more people interested in attending your event.
When creating social media event pages, include all the important details about the event, such as dates, times, location, and a list of the artists participating.
You can also use this page to promote any specials or discounts you will have at the event.
Post regular updates about your art fair on social media
As your art fair gets closer, post regular updates on social media. This will keep people interested and excited about the event.
Some things you can post about include:
- The artwork you’ll be bringing to the fair
- Your booth set-up
- Exclusive discounts or specials you’ll be offering at the fair
4. Offer Private Commissions
Offering private commissions is a great way to increase profits for artists. When someone commissions a piece of artwork from an artist, the artist keeps all the profits from the sale minus any material costs. This can be a great way to make extra money and expand your portfolio.
There are many ways to offer private commissions, such as through your website, social media, or in person at art fairs or galleries.
When offering private commissions, including details such as the price, size, and delivery date.
You can also use this as an opportunity to upsell your clients by offering a larger piece of artwork or a custom frame.
Related Post: How To Land More Commissioned Work
5. Start An Etsy Store
An artist’s website is a great place to showcase their work, but it’s not the only place where people can find their art. An artist can also sell their work on Etsy, a popular online marketplace for handmade and vintage items.
There are many benefits of selling artwork on Etsy, including:
- Almost any artist can sell their work on Etsy
- Etsy is a great way to reach a wider audience
- It’s easy to get started selling on Etsy
- Listing fees are low
6. Blog About Your Artwork
Blogging about your artwork is a great way to get your work seen by more people and make extra money.
When you blog about your artwork, you can include:
- Images of your artwork
- The story behind the piece
- How you create the artwork
- What the artwork means to you
- How you sell your artwork
- Any special discounts or promotions you’re offering
You can also increase your profits by monetizing your blog with Google Adsense or similar programs. Some artists also monetize their blog posts with affiliate links.
Blogging is one of the best strategies to drive organic traffic to your website. Publishing posts regularly is a great way to boost your artist’s blog traffic and increase your profit.
7. Get Involved With Online Art Communities
Art communities are a great way to get your artwork seen by more people, make new connections, and sell your work.
There are many online art communities available, such as:
- Facebook groups
- Online art forums
- Pinterest groups
- Instagram groups
When joining an art community, be sure to follow the rules and guidelines of the group.
The art world is different now because of the internet. These 7 Profit Boosting Online Strategies for Artists will help you get your work seen by more people and make extra money. They’ll help you increase sales, boost profits, and get more people interested in your work.
By using these art marketing ideas, you’ll be able to reach a wider audience and make more money from your artwork. So what are you waiting for? Start implementing these tips today and see the results for yourself.
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