Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Are you interested in learning how to sell art prints online?
Artists have discovered that they can supplement their income and reach a broader audience by reproducing their original art on products, fine art paper, canvas, and more.
This post will discover what Printful Print On Demand Canvas Prints are and how to sell them.
What Is Printful
Printful is a print-on-demand order fulfillment service that ships and fulfills custom merchandise and prints for online businesses.
Printful was established in 2013 and has become one of the most trusted POD services for artists, photographers, and illustrators.
Their North American and European facilities allow selling your creative products worldwide with lower shipping fees.
Does It Cost Money To Join Printful
Printful is free to join and integrate with multiple e-commerce platforms.
Unlike other print-on-demand services, Printful has no monthly fees or minimum order requirements, which means there are no risks or upfront costs associated with selling your creative designs on Pinterest.
After making a sale, you only pay the product’s costs, fulfillment, and shipping fees.
All you have to do is connect your e-commerce store with Printful, and when a buyer makes a purchase, the order is sent directly to Printful, and they will fulfill and ship the order to the buyer.
What E-commerce Solutions Can You Integrate WIth Printful
Integrating a print-on-demand service into an e-commerce store has never been easier.
Just decide what sore you would like to connect ti Printful, press a button, and follow a few easy-to-understand directions.
Integrate Printful to:
- Big Cartel
- Launch Cart
- Printful API
Here are some videos to show you how to connect Printful to your store.
What Is Giclee Canvas Prints
There is much confusion relating to giclee prints or giclee canvas.
Jack Duganne originated the term giclee in 1991.
The term giclee was to distinguish the quality of inkjet prints.
Giclee printing uses 12 inkjets with archival inks designed to fade and chemical composition.
They claim that giclee canvas prints will last for a hundred years before showing any fading.
Print-On-Demand Canvas Prints
As you probably already know, online art sales have been increasing every year.
One of the reasons is that more artists are selling their artwork online, making it possible for art collectors worldwide to discover new paintings.
Another reason online art sales are increasing is the print-on-demand fulfillment services offering reproductions of the original artwork.
Offering print-on-demand canvas prints allow artists to reach a broader audience with a passion for art but who can not afford an original painting.
Printful does not only offer high-quality canvas prints that resemble original art, but they offer a mockup generator that will help you and a potential buyer to imagine what the canvas will look like in real life.
Printful Billing For Print On Demand Canvas
There are two ways to fulfill payment with Printful.
The first way is to place the order manually and pay at the end of the order process.
The second way requires you to connect your store with Printful.
When an art collector purchases a canvas print from your store, they will pay you directly using your store’s payment gateway.
The order will go directly to Printful from the store, and they will bill you for the fulfillment and shipping of the canvas print to your customer.
There are two ways you can pay Printful for fulfilling your order.
The best way is with a Printful wallet.
Printful wallet allows you to deposit money via credit card or PayPal.
Printful will automatically receive payment for each order and be able to process the order quicker, making your buyer happy because of the quick turnaround.
Watch this video to see how Printful’s payment processing works.
Printful Shipping Costs
Like selling original art online, you will have to set up shipping rates for Printful’s print-on-demand canvas prints.
If you have integrated Printful with Etsy, eBay, Wish, or Bonanza, Printful will push the shipping rates directly.
You will need to manually enable shipping costs if you sell print-on-demand canvas prints on Ecwid or WooCommerce.
This video will show you how to set up shipping costs.
How To Market Print On Demand Canvas Prints
Selling canvas prints of your original artwork is a great way to increase revenue for your art business.
As I have mentioned earlier, many people have a passion for art like yours but cannot afford to pay the costs of an original piece.
Offering them the option to purchase your art reproduction is a win for you and the buyer.
Now that your print-on-demand canvas prints are displayed in your store, you will have to market them to your target audience.
If you have been selling art online, you already know the importance of marketing your art online.
If you are new to selling your art online, you will want to know the different strategies for promoting your art worldwide.
Here are the different ways to market your canvas prints online:
Below is a brief outline of the digital marketing strategies you will want to focus on.
To learn more, visit Art Business – Art Marketing resources. You will find over a thousand articles to help you build a thriving art business here.
Blogging – Blogging is the best way to drive your target audience to your store. Publishing stories about your products will allow people searching to purchase art like yours to discover your artist’s website.
SEO – Search engine optimization allows Google and other search engines like Bing to understand what your site offers so they can refer your website to the right people.
Social Media – Promoting your print-on-demand canvas prints on platforms like Instagram, Facebook, and Twitter is a great way to let your fans know of new prints.
Pinterest – Pinterest is a search engine like Google. However, people visiting Pinterest search for new products, DIY ideas, and content. Pinning your canvas prints on Pinterest will drive traffic to your site while waiting for Google to rank your content.
Newsletters – Sending newsletters to your email list is a great way to increase canvas print sales. The people who joined your email list did so because they have a passion for your artistic style and are interested in your new products.
Acrylic Prints Are Becoming Popular
For those in the know, it’s no secret that acrylic prints are becoming increasingly popular.
As a professional artist, I’ve seen firsthand the shift in interest from traditional prints to acrylics.
And it makes sense when you think about it; acrylics offer several advantages over their older counterparts. They’re much more durable and won’t fade or discolor over time.
They’re also UV resistant, so they won’t yellow if exposed to sunlight. Finally, they have a glossy finish that makes colors pop. Trust me. You won’t be disappointed if you’re thinking about switching to acrylics.
Final Thoughts On Print On Demand Canvas Prints
Successful artists selling fine art online built a thriving art business because they have multiple revenue streams like selling canvas art and art prints, monetizing their blog, and teaching online courses.
Selling quality canvas prints has never been easier thanks to print-on-demand services like Printful.
You have nothing to lose by offering custom canvas prints on your website with Printful.
Watch the videos above to see how easy it is to start selling stretched canvas prints of your original artwork. For more companies that print on canvas, visit Best Printing Companies That Print On Canvas.
You Might Also Be Interested In: