Are you getting ready to sell more art this holiday season? Don’t miss out on any opportunity. Plan for holiday sales today.
Plan for Holiday Sales Today
The holiday season is a great time for artists to increase their customer base and sales. Have a plan to make this season profitable for your art business.
It is mid-September and businesses are starting to promote their products for the holiday shoppers. How many times have you walked into a store and say “I cannot believe they already have holiday merchandise out?”
Seeing winter holiday merchandise displayed in September makes the end of summer real. Most of us do not want to let the summer go. When we see holiday decor, we know what is to come. Cold weather, shorter days, the stress to get everything done for holiday parties and gatherings and the list goes on.
Why do businesses market for the winter holidays in September? Why are they cutting the end of our summer short when they know you are probably not going to purchase anything today for the holidays?
Learn From the Big Companies
Let’s forget for a minute that first feeling that you get when you see the first-holiday decor displayed in your favorite store.
Let’s look at it like a business owner.
- How can I learn from this?
- Why are they advertising the holidays now?
- Would it benefit my art business?
- Shouldn’t they be selling merchandise for the season we are in?
What is Marketing?
Marketing – the action or business of promoting and selling products or services, including market research and advertising.
The concept of marketing is simple. You want to promote your artwork. If you market it properly, you will have a better chance of selling more of your artwork this holiday season. That should be your goal, to sell as much of your artwork as possible.
The more that you sell this holiday season will reflect what will happen the first two-quarters of next year as long as your buyers are happy with their purchase.
Let’s say that you have gained ten new customers this holiday season and they are thrilled with your work. Those ten people will give your art as gifts. Now 20 new people know about your artwork. Those 20 people will tell their family and friends. It is said that a good experience will be shared with three people. If we do the math, that will be 60 people who now know about your artwork. That is a 500% increase.
That is some powerful information for the growth of your business. Know you can see why it is so important to plan for holiday sales!
Marketing is a Science
The more you learn about marketing, the more that you realize you do not know. If you enjoy learning and figuring out puzzles, you will become a great art marketer.
There are multiple variables that you will learn as you study marketing. You want to learn how to grab someone’s attention. Then you need to learn how to retain their short, medium and long-term attention. If you can accomplish this, you will have a long term buyer.
Successful businesses analyze people’s behavior so they can make a better decision.
Did you know that colors that are used on “Buy It Now” buttons will reflect on how many conversions the page will receive?
Did you know that pricing and the order of pricing makes a difference with the conversion rate?
The list goes on and on.
How exciting is this?
The more you learn, the more successful your business will become.
The best way for you to get started is with the basics. Learn one tactic at a time and implement that idea to your art marketing strategy.
It is important to realize that there is no one way to do things.
In order for you to be successful, you need to know what is working and what is not working. Knowing this information will allow you to make a more productive decision in the future.
Plan for Holiday Sales Today
The reason I am sharing this with you is for you to have a successful holiday season. Take the time now to make a game plan on how you will achieve your goals. There will be a learning curve this season that you will be able to apply to next year. Analyze the outcome of what you did. This will be powerful information for next year.
Take some time to sit down and write out your goals.
- How many pieces do you want to sell?
- How many will you have available?
- How are you going to showcase your work?
- How are you going to keep your sales records?
- How are you going to stay in contact with your regular customers?
After you have these questions answered and you have a clear vision of what you would like to achieve, take some time to write out some strategic plans on how you can accomplish your goals.
Art Marketing Basics
Art marketing does not have to be difficult. Marketing is not rocket science.
All you have to do is focus on getting your art seen.
Do what ever it takes to reach your target audience.
Showcase your art on your art blog, website, social media platforms and YouTube.
Learn what tool is working best for you. Once you know what is working, go full force with that strategy.
Don’t be afraid of trying different strategies.
Do not be afraid of stopping a plan. If something is not working, get rid of it. You want to spend your time on what will be most productive.
If you want to sell art online, you will need to spend time learning about digital marketing. The time you spend on marketing your art will reflect on your art sales.
You might also be interested in:
- How to Write an Artist Business Plan That Works
- Guest Blogging For Nevue Fine Art Marketing
- How to Sell More Art by Building your Tribe
- Art Marketing Plan
Are you spending time every week on your art marketing? What struggles are you having? I would love to hear your thoughts in the comment section below.
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