Most people who start a blog just jump right in and start to write. They do not have a plan or even know what their platform has to offer. In the long run, this becomes a problem. In this article, you will discover how to design a plan before your first blog post.
“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”
~ Paul J. Meyer
Write a Plan Before Your First Blog Post
With success there is planning. Follow these 5 easy steps to get yourself organized for a successful blog. Writing a plan before your first blog post will save you many headaches in the future.
Do you wish you could spend a little more time in the studio? Many artists struggle when it comes to art marketing.
It makes sense, most artists do not have a marketing background and they are learning as they go along.
The most important rule I learned early on in marketing was to develop a plan and stick to it. After a period of time analyze the results than modify the plan.
Plan before your first Blog Post – Get Organized
There are many tools available now to keep organized.
You can use pen and paper, Evernote, Google Keep or my favorite Microsoft Excel.
It does not matter what you use. What does matter is that you find what will work best for you.
If you decide what you are using is not working, try something different.
Set up a system that is organized and that you can view it on a daily basis.
The amount of time you can save by staying organized will shock you. There will be no more time lost looking for things that are miss placed.
There will be no more time lost fumbling through a stack of paper.
Everything should have a home. When you need it, you will know where it will be.
I go over in more detail how to increase the value of your time in my eBook The Productive Artist – How To Live Your Dreams.
If you want to spend more time in the studio and increase the value of your time, the first step is to get organized.
Plan before your first Blog Post – Decide on Topics to Write
Take some time to write what topics you will be writing about. This is when you will want to break down your art business and style into different subjects of content that you can share.
Break down your art business and artistic style into different subjects. The subjects you come up with will be the topics you will be writing about in future articles. The more specific you can be the easier it will be for you to separate yourself from the other artists.
Your topics could be:
- Supplies that you use
- New artwork
- Artwork in progress
- Painting tutorials
- Supply reviews
- What motivates you as an artist
These are just a few examples. The more topics you have the easier it will be to come up with content to write about.
After you have decided on the topics you will be focusing on, you will want to decide what to write about.
To do this think about what information will be valuable for your audience.
How can you help your readers?
How can you offer value for your readers?
Keep in mind that you will be attracting artists that will want to learn about your techniques as well as potential buyers.
Here are some examples:
- What brand of oil paints do I use?
- What brand of brushes do I use?
- What size brushes do I use?
- What size canvas do I use?
- What do I protect the painting with after I am done?
- What do I use for reference photos?
- How to frame art?
- The best place to buy frames online?
- What colors work best for dark rooms?
- What colors work best for small rooms?
These are some examples of how you can offer value for your reader. Your goal is to build your readers trust and be seen as an expert in your field.
The more value you can provide in your posts, the more the reader will remember you.
A reader will become your biggest advocate after you have built their trust.
When you have a list of ideas, start designing an Editorial Calendar.
Plan before your first Blog Post – Decide How Often You Will Post
Now you have a good amount of ideas that you can write about. Keep that list that you have created in your file. You will be adding more ideas to it in the future.
Take some time to decide on how often you will be writing and publishing your posts.
It does not matter if it is once a week, three times a week, or every day. Consistency is the key.
You will want to think of when you can put a couple of hours aside to write your posts. Be realistic and think about your daily activities and decide when you can squeeze it in.
If there is only an hour a week that you can put aside then you will want to shoot for posting once a week. Decide what will work best for your schedule.
You might hear that you should post every day or three times a week for more traffic. There is some truth to that but sticking to a consistent schedule is more important.
Plan before your first Blog Post – Editorial Calendar
Before you write your first article you will want to plan out your first month of content that you will be writing.
Write down the topic and the post ideas on a calendar.
For more information on editorial calendar read How to Write an Editorial Calendar that will generate traffic
Your Editorial Calendar will save you time during the week. You will already have an idea of what you will be writing about. During the day think about what you would like to say in the post. When it is time to sit at the computer, you will be ready to go. There will be no more time wasted staring at a blank screen.
Write Your First Post
After you have done all of your planning, it is time for you to start writing your first post.
An extra thought, every week put some time away to update your blog idea list and editorial calendar.
Do you find it easy of difficult setting plans and staying organized?
There is no better feeling than waking up every day knowing you will be doing something you love to do for a career. Stay organized and plan.
Every day you will encounter challenges you will have to overcome. However, if you have a plan you will be able to address the situation with a clear mind.
Are you planning on using WordPress for your Online Art Blog?
If you are you will need a hosting service.
I use and recommend HostGator (Affiliate Link) for a hosting service. I could not be happier with their product and customer service.
HostGator makes it easy to have your WordPress site up in minutes. If you need assistance, customer service is available 24/7.
You might also be interested in:
- Blogging Tip That Works Learn your Writers Voice
- Sell Art Online Startup Plan
- Art Marketing Basics: Pillar Content Generates Traffic
Are You Struggling with Your Writing?
If you are struggling with your writing, you might want to consider reading Ann Handley’s book Everybody Writes: Your Go – To Guide to Creating Ridiculously Good Content. (Amazon Affiliate Link)
When I first started writing posts and content for my art businesses, I struggled. Writing posts was never one of my strong points. I would sit in front of a blank screen for hours. I knew how important writing content was in order for me to grow my business but I had a difficult time writing even four hundred words.
I remember hearing someone recommending Ann’s book, so I decided to give it a try. Ann’s book has helped me in so many ways and was one of my best investments. Not only did she show me the best means to write for my audience but she also gave me the confidence I needed to write great content my audience would love.
I enjoyed the book so much I also purchased the audio book and periodically had it on while I am in the studio drawing. I will never claim to be a great writer, but Ann has helped me to get my points and views across to help my audience.
Content Marketing For Artist Course
Are you interested in learning more about content marketing?
Are you ready to reach a larger crowd and attract your target audience?
Do you want to rank higher in Google’s search?
I created the Content Marketing For Artist Course to help you to implement a content marketing strategy that will help you to save time and see results. There are over 40 videos, a downloadable eBook and PDF’s packed with easy to understand and follow tactics that will help you grow your art business and start separating yourself from the competition.
Complete the course at your own pace. The material will always be available for you to go back to.
To find out more visit, Content Marketing For Artist Course.
If you are interested in learning more about growing your art business, visit Nevue Fine Art Marketing Courses. New material is being added regularly.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.