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Note: This is a guest post by Katherine Belle. You can read her bio at the end of her article.
Instagram, Snapchat, Facebook, Youtube, etc. Every social media network available to use through the internet is visual. Anyone of the social media platforms has huge potential to expose your artwork and even sell them to eager patrons.
But if there’s one social network that’s more suited to selling art — other than Instagram, it’s Pinterest.
How to Maximize Pinterest Opportunities to Sell Your Art
Depending on where you live, Pinterest may or may not be popular. But just in case you aren’t familiar, it’s described as the internet’s most famous online bulletin board, where you can save images you like by grouping them into categories and into one of your “boards.”
By browsing Pinterest’s main categories like “Design” or “Art,” you can search for particular paintings. On a similar thread, you can also do the same with Google, and sometimes, Pinterest pages or boards that match the search will crop up on the results.
However, the best part is that images you save link back directly to the website where they came from. For this reason, marketers deem it as one of the best social networking sites for artists and art collectors alike.
Tying Pinterest and Your Art Marketing Together
As a creative professional, you’re going to need to set up your Pinterest Business account. Unlike the normal Pinterest account, this one gives you access to the analytics — which is useful for gaining knowledge on how your target customers are interacting with your pins and art collections.
Pinterest is a supplementary part of your digital art marketing strategy, in addition to helping you drive sales. The social platform is also useful to artists on a personal level, which involves stimulating creative inspiration.
But from a business standpoint, here’s how a lot of artists use Pinterest to promote their work:
- Showcase the progress: There will be customers who are interested in the creation process; how you conceptualize the idea, how the barest outlines were sketched, how the colors are chosen etc.
- Referencing Pinboards: As we mentioned, you can use Pinterest to fuel your own creativity. By keeping your inspiration in one place, others can also gather their own ideas. In the end, you end up indirectly joining a like-minded community.
- Your digital portfolio: Instagram isn’t the only social network you can use to create a digital portfolio. Pinterest is another best bet.
5 Best Practices for Maximizing Pinterest Marketing Opportunities
Aside from being a platform where you can showcase your art, remember that Pinterest is still a social networking website. Don’t forget to share others’ work as well as yours. Doing this can help you build a good reputation with your target customers, as well as create more opportunities for your business to succeed.
#1 Pin your own artwork
Pinning your own artwork lets it be seen by more than just your admirers. But of course, if you’re going to, you’d do well to do it correctly, so you can reap the benefits of your artsy business.
Add your own descriptions about your artwork. Talk about the style, the medium, the size, the price, your art business’ name, and even the main inspiration of the artwork. That way, when fans and potential buyers come across your Pinterest, they can see all the details without having to ask a million questions.
Don’t forget to add specific keywords too. For instance, “black and white Cubism painting.” This is important so that your art will show in search results when someone types in those keywords.
Make sure the link to your website works when people click on your artwork. Because as the right link is attached to your image, you can redirect your visitors to your landing page or homepage.
The best part is when people come across your pin, they may repin your artwork to their own page. And since your image already has a lot of the details in the description, their own followers can see it.
You’re getting more visibility, and increasing the chances of acquiring sales.
#2 Interact with the community
Keep up with Pinterest as a whole.
Remember that Pinterest is still a social networking site, above all else. That means posting content aside from your own. By sharing others’ work, you get to establish networks and make contributions to the Pinterest art community.
- Follow other artists: Whether you take inspiration from them, or you think they would be interested in your work, do this as a sign of your gratitude. Because by following other artists’ accounts, you’re actually displaying an active interest in the art community as a whole. Not just you.
- Always show gratitude: Be appreciative, and express that when you see someone repin one of your works. Leave comments or send a direct message that thanks them for their support.
- Share other users’ pins: Share others’ and they will share yours. But it’s not just the quid pro quo expectation. Because as you interact with other Pinterest users, you attract more attention to your own business account, and your artwork, as well.
#3 Use boards on Pinterest
Boards on Pinterest are for saving pins. You can add images to your boards, create new ones, or edit a board if you want to change the description or other important information.
Create a themed board so you can make sure you’re page stays organized, streamlined, easier and more fun to navigate around. Suggestions to organize your boards by include:
And for your own benefit, create boards the showcase the progress of your latest masterpiece.
#4 Adding prices to your Pins
Include prices to your pins, and your work will be added to Pinterest’s “gift” section. This way, people know that your artwork is for sale. You get that, and even more exposure. But don’t forget to include links that will lead your audience back to your landing pages or your website’s home page.
#5 Pin consistently
To see success in your online art marketing strategy, Pinterest recommends vendors and other people like you to Pin something at least once each day.
Using Pinterest Analytics for business accounts, during peak times is important to determine the right time to Pin your artwork. For US-based artists, evenings and weekends were identified as the best times to Pin.
Uncover Marketing Opportunities in Pinterest
Pinterest can be one of your biggest best friends and one of the best tools to use when it comes to marketing artwork online. Because Pinterest’s user feeds cater to visuals, it’s perfect for displaying artwork.
Katherine Belle is a contributor at Enjoy Canvas. She goes to great lengths to seek out new interior designs every time. She likes reading, designing, and of course, writing about interior design.
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