If you are an artist or have a website that features art, then Pinterest is a great way to drive traffic. In this blog post, we will discuss 6 easy ways to optimize Pinterest images and pins to help get your artwork in front of more people!
Creating Pinterest Images
What makes a good Pinterest Image?
A good Pinterest image is an image that is eye-catching and attractive. It should be a good quality picture with vibrant colors that are appealing to the viewer. Pinterest is all about presentation so your images need to make your artwork stand out!
The best way to ensure you have high-quality pictures of your art on Pinterest is by using an SLR camera or a professional photographer.
Why You Should Make Pinterest Pins For Your Art
- Create a strong brand for your art business on Pinterest while simultaneously exploring different styles to stay fresh.
- Create resources for your art collectors – You can create your own bulletin board with links to other sites that may be helpful.
- With over 400 million monthly users, Pinterest is a popular source of information for many people. One way to capitalize on the popularity of this social media platform is by optimizing Pinterest images and pins as an art website owner.
- Improve traffic to your website with compelling Pinterest content
- Increase art sales – Pinterest is the go-to site for people looking to find new art.
What Works Best On Pinterest
Consider the color of your text and keep it readable, and use a tall image. Many people are scrolling through Pinterest on their mobile devices so it is important for the font to be large enough to be seen easily.
Pinterest Image Dimensions
Statistics show that the Pinterest image size that produces the most repins has an aspect ratio between 2:3 and 4:5.
Unlike other social media platforms like Instagram, Facebook, and Twitter, verticle pins produce more clicks on Pinterest.
You will want to consider vertical pictures if you want art collectors to click on your Pins. For more engagement, design your images with good contrast and great lighting.
Here are a couple of pictures that are performing well on Pinterest.
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The paintings above perform well on Pinterest because they are vertical.
The amount of repins these images are receiving proves that people are attracted to the artists their artwork.
Pinterest recommends a 2:3 aspect ratio or one that is 1:2.1, with a minimum width of 600 pixels and an ideal height of 1000 x 1500 pixels to ensure good-quality images free from blurring when pinned.
How can you make a verticle image for Pinterest if your paintings are a 12 x 12?
The easiest way is to use Canva.
Canva is a free online image editor that will help you create beautiful social media images that produce engagement. They have templates with the correct dimensions for all the popular social media sites, text overlay, stock photos, and more.
It is a great way to optimize your blog post images for Pinterest and save time in the process!
Here is an example of what you could do in Canva.
Pinterest Image Description
The description of pins is an essential part of the pin and will help you receive more engagement.
The description section of the pin is where you will describe your image or post what you are showcasing.
An average length for a good description is between 200 – 300 characters.
If you are pinning a piece of artwork you have for sale, including a title, a short description, price, and a link to where they will be able to purchase it.
If you are pinning a tutorial or blog post, provide a short description of what the article is about and a link to where they will read the entire article.
Include a short call to action to your descriptions like, “Find out more” or “For more information.” A call to action will result in an increase in traffic to your site.
Pinterest is a search engine.
When people visit Pinterest, they use keywords in the search bar to find content.
The keywords you choose are what people will search for to find content, so make sure they are relevant and used appropriately in the description of each pin. This is important because it affects how many visitors that come to your site through Pinterest.
How to find the best keywords for Pinterest pins?
A great way to find the best keywords for Pinterest pins is by using a tool like Google Adwords Keyword Tool. This will help you identify what words or phrases people are searching for that might be relevant and popular for your content.
Another way to discover Pinterest keywords is by typing in words that describe your art in Pinterest’s search bar.
Once you select the search terms, then a list of pins that use those words in their description will show up.
You can also click on the “Explore” tab at the top of Pinterest to find popular content and keywords related to your art type or medium.
Add Your Logo To Your Pins
One goal of social media marketing is to build brand awareness.
You can quickly build brand awareness by simply adding your logo or website URL to your images.
When someone who enjoys your content sees your logo or URL on the picture, they will stop to find out more about your pin.
You can add your logo easily with Canva. One of the best features Canva has is that you can save a template of a pin with your logo and website URL so when it is time to create a pin all you have to do is include an image and text.
Pinterest has recently introduced rich pins for businesses.
What are Rich Pins?
A Rich Pin is a type of organic Pin that automatically syncs information from your artist’s website to the Pin. You can identify Rich Pins by the extra information, title, and button above and below images on closeup. Rich Pins update to the browser whenever changes are made on the original website.
The main difference between a rich pin and a regular pin is that the rich pin shows the article’s title in bold, a website link from where the article came from, and a clickable link to the article.
The enhanced pins will help your images stand out in Pinterest’s feed.
Visit Pinterest Rich Pins to view the process of improving your website with rich pins. The process will only take a few minutes and will be well worth your time.
Many people think of hashtags when they think about Twitter or Instagram. Adding hashtags to your photos on Pinterest and Facebook posts can also be helpful.
Do not overstuff your descriptions with a ton of hashtags. If you’re going to add hashtags, go easy on them. They can be annoying for the reader if they see a hashtag for every word in the description.
Include one or two hashtags that will represent your pin to help increase traffic to your site.
For more information on Pinterest hashtags, visit Popular Hashtags for Pinterest.
Pinterest Scheduling Tips
Posting on multiple social media platforms can easily eat up a lot of time.
You can save many hours using tools like Canva and Tailwind when creating and publishing pins on your Pinterest board.
Tailwind is a Pinterest scheduling tool that allows you to schedule pins at the best time. They have a sophisticated algorithm that shows you the best time to share your pins.
Here are some helpful Tailwind posts to help you get the most out of Tailwind.
- How To Pin On Pinterest With Tailwind’s Smart Schedule
- Tailwind SmartLoop Helps To Drive More Traffic To Your Artist Blog
- 5 Reasons Artists Should Use Tailwind SmartLoop
- How I Sell My Art Online With Tailwind
- How To Create Board Lists In Tailwind – Save Time Pinning
Final Thoughts On How To Optimize Pinterest Images
Image optimization is more critical on Pinterest than any other social network out there.
The best way to optimize your Pinterest images is by uploading them as large size and using the right keywords. You can also try changing the colors of an image or adding a border for some visual interest.
Try these tips out, and see if you notice any changes in how many people like what you have pinned.
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