Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Pinterest Board Tips
Are you trying to decide what boards you should have for your Pinterest Business Account?
You should be. Pinterest is an exceptional tool for increasing blog traffic and sales
That’s because art collectors are actively searching for ideas, information, and artwork daily.
90% of people use Pinterest for purchasing decisions.
If you are not using Pinterest for your online art business or haven’t optimized your Pinterest business account, you’re missing out on a lot of traffic.
The Pinterest board tips outlined below will help you to reach art collectors worldwide.
- Pinterest Board Tips
- What Pinterest Boards Should You Create
- Best Pinterest Boards
- Pinterest Group Boards
- Similar Pinterest Boards
- Tips On Choosing Pinterest Board Names
- Board Description Tips On Pinterest
- Top Pinterest Boards
- Schedule Pins with Tailwind
- Most Popular Pinterest Boards
- Pinterest Courses
- Final Thoughts On Pinterest Board Tips
What Pinterest Boards Should You Create
What I will go over can be used to improve boards you already have or help you decide what boards you should create if you are new to Pinterest.
Start with a board dedicated to your new blog posts.
For example, I have a board titled Nevue Fine Art Marketing Blog Posts, For every blog post published on NFAM. This board makes it easy for my followers to discover new content, and this board drives more traffic to my blog than any other board I have created.
Did you know that 80% of the pins on Pinterest are repins?
So if you make a board that showcases your new blog posts, you are building a unique resource for people to find and share your content.
Besides having a board that showcases all of your new art blog posts, look at all of the categories you have for your artist website.
Each category you have on your blog should also have a Pinterest board with the same name.
The objective is to make it easy for your audience to locate the content they are interested in on your Pinterest account and website. This way, when a Pinterest user clicks on your pin and gets directed to your site, they will stay on your site longer to read more posts and view your artwork.
Best Pinterest Boards
Do you want to know how to increase traffic to your blog from Pinterest?
Besides having a board that showcases all of your new art blog posts, take a look at all of the categories you have for your blog.
Each category you have on your blog should also have a Pinterest board.
Category boards will make it easier for your audience to find the specific content they are searching for.
Your goal is to make it easy for your audience to find the content they are interested in. If they can find the content they are interested in and they find the content valuable, they will repin it.
More Pinterest Board Ideas
Now that you have all of the boards that compliment your art blog let’s take a few minutes to discover some additional boards that will help you to boost blog traffic.
To find out what your audience is interested in go to your Pinterest Analytics > People you reach > Interests.
This information will tell you where people are repinning your posts and give you additional board ideas. You might even be able to pick up a few new keywords you can use.
You can also take a look at Interests: What your audience is into.
This information will show you other content your audience is searching for. You might want to consider creating similar boards but make sure that the boards you create, complement your art business goals.
The free analytics Pinterest provides is a powerful tool that will help you to decide what Pinterest boards will be best for your brand.
Pinterest Group Boards
Joining and participating with group boards can be highly effective for getting your content seen and shared.
An easy way to get started is by visiting Pingroupie.
Pingroupie is a free site dedicated to helping Pinterest users find Pinterest groups that relate to their niche.
Search for boards with a reasonable number of members. When you find groups that relate to your niche look in the board description on Pinterest for instructions on how to join.
Each group is unique and will have different policies you will want to become familiar with before joining.
Similar Pinterest Boards
Having similar Pinterest boards is a common practice for businesses and a good strategy to implement.
Pinning your content to multiple boards will make it easier for Pinterest to understand what your Pinterest Business account offers.
For example, I have several boards dedicated to blogging:
Tips On Choosing Pinterest Board Names
The boards that mirror your website should share the same names. For example, if your blog category is titled Art Gallery, your Pinterest board should also be called Art Gallery.
When searching for new board ideas, go to Pinterest, and type in a few words that describe the content, you will be pinning.
Common search terms people use on Pinterest will start to be displayed as you are typing in words.
These are excellent board titles because they are keywords people are using to discover content on Pinterest.
Pinterest will also display additional keywords under the search bar. These might be useful keywords to include in the title.
Make sure that each board you create is relevant to your art collectors.
Board Description Tips On Pinterest
The Pinterest board description will be displayed at the top of your Pinterest board.
The description tells the viewer what to expect when they click on a board.
A clear description is beneficial to both the viewer and the Pinterest algorithm.
Including relevant keywords related to the topics, you will be pinning to the board will send a signal to Pinterest, making it possible for Pinterest to share your content with the right audience.
Pinterest allows 500 characters in the description, so make every word count. Don’t stuff the description with keywords. You will have better results writing for the reader and including the keywords to describe the boards.
Top Pinterest Boards
Just like the categories on your online gallery, there will be boards that will receive more engagement.
Discover what boards perform the best and place them at the top of the board list.
When new people visit your Pinterest account, they will see the most popular content.
To rearrange your boards, log into your Pinterest account, and tap your profile picture.
Click Boards to see the list of boards.
Drag and drop the board to a different location.
Schedule Pins with Tailwind
Tailwind is one of the best jewels I have discovered over the past year.
Tailwind is a Pinterest and Instagram scheduling and analytics program that makes it easy to schedule pins throughout the day and provides valuable information that shows you what is working and what is not working.
If you have been following me for some time you already know how important I think it is to be more efficient with your time.
Tailwind will help you to get more blog traffic while spending less time on Pinterest.
Related Tailwind Posts:
- How I Sell My Art Online With Tailwind
- 5 Reasons Artists Should Use Tailwind SmartLoop
- Tailwind SmartLoop Helps To Drive More Traffic To Your Artist Blog
- How To Pin On Pinterest With Tailwind – Smart Schedule
- Understanding Tailwind Analytics | Pinterest Marketing Strategies For Visual Artists
- How To Use Tailwind Tribes To Sell More Art
- How To Sell Paintings With Tailwind Series
Most Popular Pinterest Boards
The last thing that I would like to talk about is assessing what is working for you.
I take a look at my Pinterest analytics every week to discover what boards and pins are receiving the most engagement. The information I gather helps me to make better decisions for the upcoming weeks.
To discover what boards are performing the best for you to visit your Pinterest Analytics and go to Website > Clicks.
Scroll down to Boards with the most clicks in the past thirty days.
This will show you the number of impressions, number of clicks, number of saves, and number of pins each board is receiving.
Pinterest Courses
Below are some courses that will help you to develop a successful Pinterest marketing strategy:
- Unlock the Power of Pinterest With Melanie Duncan
- Pinterest Marketing for Makers & Designers With Megan Auman
Final Thoughts On Pinterest Board Tips
I will be the first one to tell you that it takes a lot of work to sell original art online. But with hard work and a good strategy you can become very successful.
If you want to increase blog traffic fast take some time to come up with some Pinterest board ideas that will drive traffic back to your art blog so you can start landing some sales.
Pinterest Board Tips That Will Attract Your Target Audience Overview:
- What Pinterest Boards Should You Create
- Must-Have Pinterest Boards
- Additional Pinterest Boards
- Pinterest Group Boards
- Similar Pinterest Boards
- Schedule Pins with Tailwind
- Most Popular Pinterest Boards
Are you ready to start implementing these Pinterest Board tips that will attract your target audience?
More Art Marketing Related Posts
- Increase Your Art Blog Traffic with Simple Pinterest SEO
- Pinterest Basics – Artist Business Account on Pinterest
- How to Appear Authoritative as a New Art Blogger
- Keyword Research Strategies for Artists Selling Art Online
- 4 Effective Tips for Writing Art Blog Posts That Rank Well
