Are you ready to create a Pinterest account for your art business? In this post, I will cover all of the Pinterest basics so you can create your business account on Pinterest.
Business Account on Pinterest Basics
What is Pinterest?
Pinterest is a unique social media platform which allows people to connect with other creative people around the world.
Pinterest separates itself from other platforms because it is more than a social media platform. It is a search engine and a book marketing tool that allows users to collect and organize content found online. Think of it as a bulletin board on your office wall.
You will no longer have to clutter up your computer’s memory, favorite bookmarks or email inbox. All the information will be easily accessible on organized boards created by you.
I have found it to be a large time saver because I can organize all of my different interests on one platform. I no longer have to have multiple tabs open or clutter up my computer’s memory.
When I find some valuable information all I have to do is place it on a specific board and forget about it. When the time comes when I need the information, I know exactly where to find it.
How is Pinterest Social?
Pinterest is a terrific way to form a community with other pinners. Although Pinterest is not known for users leaving comments on pins like Facebook posts or Tweets, people still engage on pins. Just not as frequently.
Communities are built on Pinterest by users following pinners, repining and liking pins rather than leaving comments.
It is a great place to build communities without spending hours a week replying back to comments.
What are Pinterest Boards and Pins?
Pinterest is built from accounts, boards, and pins. Before I go over how to create boards and pins I would like to describe what they are first.
Think of a board as a bulletin board that has a specific purpose. Each board will have a theme. For example, you can have a board for art supplies, oil paintings, office tips, marketing tips etc.
When you stumble upon information online that you would like to save, all you must do is pin it to a particular board. Think about how much time you will be saving by having everything organized in one place. The time you save could be spent in the studio creating art to sell.
After you have finished creating your Pinterest account you will be prompted to create your first board.
To keep your account organized place each unique category on new boards. Don’t worry about having too many boards. As far as I know, there is no maximum number of boards an account can have.
How to Add Pinterest Boards
There are three different ways you will be able to add boards to your account.
You can add a board by going to your Boards list.
After you log into your account, click the Boards link located under your profile.
You will be directed to this screen where you can create a new board or view all the boards you have created.
To create a board, simply click on the Create a Board link and fill out the title and start pinning content to the board.
The easiest way to pin content and create new boards is to use the Browser Button.
The browser button will be located on your bookmarks tool bar. You should be asked to add the button to your bookmarks after you have created your account. If you did not see this option click on this link Pinterest Browser Button and you will be directed to a page where you can upload the button.
This button will allow you to pin any content that you find interesting on the web to a board on your Pinterest account.
When you use the browser button you will be shown a list of the boards you have already created.
You will also have an option to create a new board. The only problem with adding a board this way is that you do not have the option to set the boards category or description. You will want to remember to do this later.
You have the option to have your boards viewable by other pinners or keep your boards private. There are reasons why you would want to take advantage of both.
A secret board is created like any other board in your Pinterest account, the only difference is it will only be visible to you.
Secret boards are useful for collecting personal content that you do not want to make public. If you are creating a business account you do not want to confuse your audience by creating boards that do not relate to your business or brand. Use secret boards to separate your personal and business content.
You might also want to use secret boards for gathering research material for upcoming projects.
Pins are bookmarks that you collect on your boards. You can pin content you find on Pinterest or your favorite websites.
All you have to do is click the Pinterest Browser Button located on your bookmark bar to pin content on to one of your boards. A pop-up will appear with a list of all the boards you have previously created. Pick click on the board you want to pin the content to. Congratulations, you have created a pin.
Some sites will have social share buttons displayed on the post so you can easily share the post to your favorite social media site. Click on the Pin button (if available) to pin to your account. You will have the option to decide what image you would like to pin as well as what board you would like it pinned to.
You will have the option to decide what image you would like to pin as well as what board you would like it pinned to.
Pinning Content From Your Computer
You also have the option to pin content that is stored on your computer.
This option makes it easy for you to keep everything organized in one place.
Click the Upload a Pin link and pick an image from your computer’s drive. The image will load into a pin box where you will be able to pick a board, add a description and add a website link.
You will have the option to “pin it” or “edit” the pin by hovering over the image. Click the image to choose a board, edit the description or edit the website link.
Follow Pinterest Users
As you start to visit Pinterest on a regular basis, you will start to find Pinners that provide content that interests you. You will have the option to follow their accounts or you can select to follow specific boards.
Their pins will appear in your Pinterest stream.
Pinterest makes it easy to pin content that is on Pinterest to one of your boards.
Instead of clicking on the Pinterest image to find the original website all you have to do is “repin” the image.
Everyone following you will be able to see what you have repinned. This a great way for you to build your community and brand awareness.
Note: always check the link to the image you are repinning. There are people who use Pinterest to spam by changing the website URL and redirect them to their own website.
Take some time to become familiar with the Pinterest basics and study how other people are pinning on Pinterest. Learn tactics from the top pinners and see if you can incorporate some of their strategies into your marketing plan.
You might also be interested in:
- How to Sell on Pinterest Tips for Artists
- How Artists Can Increase Search Engine Rankings in 10 Months
- Digital Content Marketing – What Artists Need to Know
- Create a Pinterest Business Account Step by Step
What are some other social media platforms you use to promote your art online? Let me know in the comment section below.
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