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Would you like to know if your artwork or art blog posts are being pinned on Pinterest? In this post, I am going to show you how to see if your art posts are being pinned on Pinterest.
How to See If Your Art Posts Are Being Pinned On Pinterest
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
If you have been following my Pinterest posts, you know the success I have had with Pinterest.
In fact, I tell all of the new artists I am working with to start marketing on Pinterest before any other social media. Once they have Pinterest set then they can look into other social media sites.
Just to give you an idea of how well Pinterest is doing for me, it is the second best traffic generator to my site. Organic search (search engines) is first and Pinterest is second.
This does not mean that you will see the same results that I am receiving. There are many factors that will come into play on the success you will have with Pinterest.
But keep in mind, Pinterest is not a social media platform. It is a search engine like Google and Bing. Your content will be searchable for as long as it is posted. One pin could drive you traffic for years to come.One way to see continued growth is to have an understanding of what is working and what is not working.Click To Tweet
Before I talk about how to see if your content is being pinned on Pinterest, I want to tell you about a WordPress plugin that I have just recently purchased.
The plugin is called Social Warfare. (affiliate link) It is a paid plugin for WordPress for social shares. It is very reasonable and worth every penny I have spent on it.
I have had the plugin for about three months and several of my posts already have received over one thousand shares to Pinterest, Facebook, Twitter, Google+ and Reddit.
I highly recommend Social Warfare (affiliate link) for your social share plugin.
If you are trying to build an online presence, you will want to make it easy for your audience to share the content they enjoy. Social Warfare (affiliate link) does that and more.
I will be writing more about it in the near future but I do want to mention one feature that made me want to give it a try.
They allow you to create “hidden” images that will be shared on social media. So for example, I will create an optimized image for Pinterest, insert the image in the Pinterest share section provided by Social Warfare and that image will be pinned every time someone shares my post on Pinterest.
I have total control of what is being shared. This helps me to build brand awareness and it doesn’t clutter up my post with a large image made for Pinterest.
What Content Is Being Pinned
Knowing what people are pinning will help you to grow your art business in many ways.
First, you will know what people are interested in. If they like your content, they will pin it to one of their Pinterest boards.
Having an understanding of what your audience is interested in will help you when it is time to create a new blog post. If they are interested in a particular topic you are covering, keep writing about it.
Second, you can reverse-engineer your post to see why it is so popular. Maybe it is because you added more images, or you included a video. Maybe the flow of your content is better. Determine why the post is being pinned so much and use that strategy in your future posts.
Third, it is motivating to know if the content you have created is being read.
Ok, so here is how you will see if your content is being shared on Pinterest.
Type in the search bar, http://www.pinterest.com/source/YOUR WEBSITE NAME .com (do not include www. before your websites name)
Here you will see all of the posts that are being pinned from your site and who is pinning it.Knowing what people are pinning will help you to grow your art business in many ways.Click To Tweet
What Content Is Being Pinned From Your Competition
Keeping an eye on your competition is always a good idea.
You can see what content is working well for them and reverse-engineer why it is doing so well.
Maybe they have more images or include videos.
Maybe they make their content scannable and easy to read for mobile devices.
Maybe they provide helpful information for their buyers.
Take a look and see what you can do better for your posts.
One way to see continued growth is to have an understanding of what is working and what is not working.
Knowing what is being pinned on Pinterest will help you to develop a more productive editorial calendar.
You do not have to spend a ton of time researching. About ten minutes a month will be very beneficial.
You might also be interested in:
28 Day Blogging Challenge for Visual Artists
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