Do you have an artist website or blog? How is your bounce rate? Photographing artwork is a skill you want to learn. In this article, I would like to share with you tips on how you can increase your sales with tips on photographing artwork to sell.
If you are selling your art online, you are showcasing your art with images. How you photograph your art could be the difference between a sale and no sale.
You have spent endless hours creating your latest piece of art. You will want to spend an equal amount of time photographing and editing it to showcase the beauty of your work. Photographing artwork is a skill. With these easy tips, you will be able to showcase your artwork like the pros.
Tips on Photographing Artwork to Sell
Before we start
Let’s do a fun project.
Take a look at images on Pinterest.
Do a search for your favorite dessert.
Don’t look at too many pictures or you will find yourself going to the nearest bakeshop.
Do a search for furniture.
You will find your dream room while digging for your credit card.
Do a search for puppies.
Soon you will be saying, “I want one.”
How do these images make you want to eat, purchase or want you to have another pet?
There is an entire psychology to marketing with images.
First, you will want to spend some quality time doing some research.
The first place that you can visit is Pinterest. Pinterest is a visual social media site that is filled with great images for you to study. Search for different styles of artwork. It does not need to be your niche that you are searching. You just want to see how the artwork is being displayed.
The images that catch your eye, Pin them in a folder called “research images” (or whatever will work best for you). You can make this folder private so nobody can view it.
This folder will be your teacher. Fill the folder with artwork that screams, “buy me”.
Next, you will want to go to the 25 artist websites that you have bookmarked when you were
Look at how they are showcasing their work.
Is there anything that they are doing that is different? If you like what you see, pin it in the folder that you have created in Pinterest.
- When you are taking photographs of your art, make sure the lighting is correct. There is nothing that could make a piece of art look flat more than bad lighting.
- If you have a hard time taking your photographs, you might want to hire someone to take the photos for you. If your art sells because of good images that you provided online, it would be a wise investment.
- Ask a friend to help you if they are good at photography. Many people love to take photographs and are as good as or even better than someone you would hire.
- Take photos inside and outside. There is nothing better than natural sunlight when it comes to taking pictures.
- Stage your art. Have it hanging on a wall. Customers like when they can see what a piece of art would look like hanging on a wall or sitting on a shelf.
- Add some décor near the art. Stage it just like it would be displayed in a home.
- Take close up pictures of your art. People like to see the texture of the art.
There are so many different things that you can do to bring life to your work. Once you do that, you will have an easier time selling your work online.
Another tip is to edit your images. There are many free online tools that you can use to edit your images.
PicMonkey and Canva are two of my favorites to use. They are both free, but you can also purchase the premium services if you wish. They both are user-friendly and offer a lot of choices with the free services.
If you are using social media for marketing, size the images to the social media site that you are using.
Unfortunately, all social media sites have different image sizes that they use for their posts. This makes it difficult because now you have to edit for each social media site.
You will want to crop and resize the image for the particular site for the best results. You do not want just a part of your artwork showing; people will just scroll past your post. You want to catch their attention and have them want to learn more about your work.
What are your thoughts about staging your art to sell? What difficulties do you have photographing artwork?
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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