Your online artist gallery is going to be the most important part of your website. This is the area of the website where people will start to fall in love with your artwork. You want to make it intriguing for them to stop in and well designed to have them stay.
Before you start
Have a plan for what you would like your gallery to look like before you just start uploading images. Your gallery will be a reflection of who you are as an artist and will create value for your brand. Listed below are some tips that will help you design the perfect online artist gallery for your artwork.
Online Artist Gallery – Important Tips
Keep It Clean
Keep the layout clean and organized. This will allow the viewer to enjoy every piece of artwork that you have displayed.
If possible, keep the dimensions of the images the same size. This will help to keep your site looking clean and professional. If the sizes of your artwork are different, group the same sizes together or, designate different pages for different sizes.
The background of your gallery page should complement your artwork. This is critical, you do not want the background colors distracting your work.
As an artist, you have a full understanding of colors. Take the time necessary to plan out what colors will work best for your artwork. Every little detail of your website will create value for your brand.
Group By Year
Loyal followers love to watch their favorite artist grow throughout their career. There is something inspiring about watching an artist grow. Being able to see the progress that they make every year brings you closer to them.
This might work well for you depending n your art style.
You can design a page for every year. Your loyal followers will regularly visit, excited to see what your next creation will be.
If you are selling your artwork on your website, make sure that it clearly shows the price of the art. If you do not have a price listed for the image, the viewer will more than likely not know that it is available for purchase. That is an easy way to lose a sale.
Make the buying process easy for the shopper. Have a price and clearly describe what they will receive.
You should include in the description, price, size, the medium used to create the art, framed, not framed, date created, shipping methods and policies, any guarantees you might offer, and how to contact you for any questions they might have.
You should provide a link to purchase on the page with the description. The more pages that a shopper has to go through the more of a chance you will have of them changing their mind. Make it as easy as possible for them to purchase.
The Red Dot
There is nothing that will show success more than the powerful red dots on your gallery.
What are “red dots”? Red dots are what every artist wants. It shows that a piece of art has been sold. When you go to a gallery, and there is a red dot on it, it states that the piece of art has been sold and is not available for purchase.
When a buyer goes through your gallery and notices that most of your work have been sold, they will feel the need to purchase something that the are interested in quicker. They will not want to lose their favorite piece to someone else.
The more sold items that you have displayed will create more value for your brand. It shows new shoppers that your artwork is in demand.
Clearly showcase sold items on your gallery and list similar artwork that they might be interested in. This is a great way to promote your other artwork that has not been sold yet.
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