Do you often wonder why your online sales might fluctuate so much from month to month? Do you keep detailed records of your sales? In this article, I am going to share one statistic overlooked for online art sales that you might want to consider keeping track of.
“Cognitive psychology tells us that the unaided human mind is vulnerable to many fallacies and illusions because of its reliance on its memory for vivid anecdotes rather systematic statistics.”
~ Steven Pinker If you enjoy inspirational quotes like this one visit Brainy Quote.
Trying to think of what happened last week is often hard to many of us. Do you tell yourself that you would be able to know what happened last year, at this time, with your sales? I have a hard time remembering what I had for dinner two nights ago. That is why keeping records are valuable to your business.
You will be able to see patterns that affect your business by keeping detailed records. Detailed records will be useful information for your marketing plan.
One Statistic Overlooked for Online Art Sales
Many statistics should be recorded for any business. Some statistics are crucial to record and other not so much.
If you already have the necessary information being recorded, you are in good shape. If you want to bring your business to the next level, you will want to consider taking more descriptive notes to know what you should expect from month to month.
How many artists that sell online consider recording the weather for the US? I am sure that there are not many.
I have been involved in online sales since the late 1990’s. In the beginning, I would often ask myself, “Why are my online art sales down this month?” There would be the obvious answers, such as seasonal.
There were other months that I just could not put my finger on what was causing low sales. I would start to question everything that I was doing.
One night I was watching the news, and the weather across the US was terrible. Some states were shut down because of extreme winter weather conditions, other states were flooded, and the number of electrical outages was unimaginable. I felt horrible for all of the people affected.
That is when a light bulb light up in my head.
How can people shop online if they have no electricity?
It is obvious that people cannot go online to buy if they have no electricity. It was overlooked because where I lived the weather was reasonable.
I remember saying to myself that has to be the answer. I would not know how much the weather affected my sales if I did not record it. The next day I started keeping records across the country along with my sales.
Just like any statistic, it takes time for it to be able to give you an accurate reading. A few years went by, and I started to notice how the weather did affect my sales.
This was groundbreaking information for me.
I could now understand why my sales were down or up.
How did this information help me?
By knowing when sales would be down and when they would start picking up due to weather conditions, I was able to produce product and market at the correct times.
I was able to target specific demographic areas that were having good weather and more apt to purchase.
I knew when I could start marketing to areas when the weather would clear up.
I would ship my items accordingly as well. I do not want my items to become damaged during severe weather conditions. I guarantee my work so the loss would come out of my pocket.
When you can understand why something is happening it much easier to digest and make smarter decisions.
What information should you gather for your online art sales?
There is no one answer to what information you will need to build your business. There is some basic information such as sales, season, demographic and prices.
All of the other information is only necessary if it will enhance your business. If you have questions, records will clear them up for you.
I believe that the more information that I can gather the more productive I will become in turn making my business more profitable.
What records are you keeping that help your online art sales? I would love to hear from you in the comment section below.
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