Naming Your Art Business Best Strategy

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Art Business Names

It has taken you years to enhance your creative skills, and everyone is telling you you should sell your paintings.

You have spent some quality time researching the best website builders and how to build an artist website on WordPress.

You have studied some successful artists selling art online and read hundreds of art marketing articles from NFAM to become familiar with what you will have to do to promote your artwork online.

Art sales are on the rise every year, and you know that now is the perfect time to launch your online art business.

The only thing that is putting your dream business on hold is naming your art business.

The importance of choosing the best art name for your business can not be overlooked.

The name you choose will be the building blocks of your branding, and you want to be able to separate yourself from all of the other artists selling art online, right?

I have some great news to share with you. Choosing names for an artist is not as complicated as you might think.

In this post, I will share with you some simple guidelines for how to name your art business so you can start building a thriving art career today.

Table Of Contents

Good Names For Art Businesses

Have you thought about using your own name for your art business?

Using your name as your art business might sound too simple, but there are some reasons why using your name might be your best option.

Benefits of using your name for your art business:

Unique (unless there is already an artist with the same name)
Name recognition
Branding
Personal

Art businesses are different from most companies. Using your name as your art business is a common practice by artists because not only is your name unique, but it will be easier for you to build name recognition.

Your artwork’s value will increase when you build name recognition, and your artwork is in demand.

Using a generic name like Art Strokes By The Shore will make it difficult to add value to your art because people might think that your paintings are mass-produced.

The easiest way to show people that your artwork is original is by showing a face behind your creations, which can be done with your name.

Keep in mind everything that you learned about art marketing.

Art marketing is all about branding and showcasing your art to your target audience.

Branding an art business is different from branding most companies.

Click on the book below to download the Create An Artist Brand Workshop.

Like I have mentioned earlier, using a name like Art Strokes By The Shore makes it feel like a store that might sell different nautical artistic decor.

It does not connect an artist to original paintings.

When you brand your art business, you will want to connect a potential buyer to your artwork and you as the artist who created the artwork they admire.

Add Keywords

Using your name for your art business is a great choice, but there is more.

For your target audience to discover you online, you will want to add keywords to your name.

Potential art buyers are typing in keywords like:

Art for sale
Original paintings
Wall art
Acrylic paintings
Horse paintings
Fine art
Oil paintings

Using words like Artist, Fine Art, Art Studio, or Art after your name will wake it easier for potential art collectors to discover you in search results.

Once a potential buyer turns into a loyal ar collector, they will search you by name, but before that, they do not know your name, so help them out by adding a keyword to your art business name.

You can also include the medium you want to be known for by adding keywords like Pastel, Acrylic, Oil Painting, Watercolor Painting to narrow down your niche.

Research Your Business Name

So far, we talked about the importance of using your name for your art business.

I know that it might not sound like a creative art name, but your name will connect a buyer to your artwork and separate you from all of the other artists selling art online.

We have also discussed the importance of adding searchable keywords to the end of your name.

The last thing you will want to do before naming your art business is to search and see if someone else is already using your name for their business.

For example, when I searched for my name, I discovered a famous pianist named David Nevue.

How To Sell Art Prints On Etsy With Printful

I would have had a challenging time ranking in search if I used David Nevue for my art business name.

So I decided to use Nevue Fine Art Marketing.

This art business name includes my name, fine art, and marketing. These are everything that I want to be known for and rank for in search results.

If someone is already using your name or have a common name, you might want to consider:

Using your first initial with your last name
Using your last name
Using your first name, middle initial and last name
Using your first name middle name and last name
Using your maiden name
Using your married name

Use the above choices with the keywords that explain what you create.

Final Thoughts On Naming Your Art Business

The company name that you decide on will be the brand name you will be promoting on social media, blog posts, newsletters, and your artist website.

Think about what name will be best your art business goals and double-check if the domain name is available. You can do this by simply searching for your name in Google’s search.

Domain names have to be unique, so if someone is already using your name for their domain name, you will have to alter your company name.

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You Might Also Be Interest In:

Popular Art Marketing And Sales Tutorials

Below are some of the most famous art marketing courses that will grow your online art business:

Most Popular – How to Make a Living Selling What You Make by Megan Auman

Most Popular – Build a Successful Creative Blog by April Bowles-Olin

How to Build a Business While Learning Your Craft by Megan Auman

Pinterest Marketing for Makers & Designers by Megan Auman

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Learn how to start, grow, and monetize your online art business.