So many people find themselves becoming obsessed with the number of likes or fans that they have with their social media sites. They soon start to get discouraged that they are not receiving any new sales. Do not become a victim of more fans more likes no sales.
“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
~ Bob Burg
More Fans More Likes No Sales
Time and time again it has been shown that more fans and more likes do not bring in the sales. If that is the case, why are there so many articles being posted that say, “Build a fan base quick”, or “How to get more likes on your post?”
There is a truth that the more eyes that see your art, the better chance you have of selling your art. So you do want to build your audience. The audience that you are spending time building should be targeted to people who like your niche, your style and that would like to learn more about you. Those are the people that will be purchasing your art.
Fans That Count
Spending time trying on building an audience is a waste of time if they are not interested in your artwork or are not engaging with you.
I would rather have 200 followers that are interested in my work and would like to learn more about me as an artist, than 2,000 followers that just scroll by my posts without even looking at them.
Your main goal should be to build a following that engages with you rather than people that will just like your page.
The more followers you have does not mean you are more successful.
How to Build a Loyal Fan Base
Building a loyal fan base is a lot of work and time. People that try to tell you that you can build an audience overnight are just lying to you.
You will want to stay consistent with your content and focus on your mission plan. This will tell the story of who you are and what you have to offer.
People that are interested in your art will want to learn more about you. The content that you provide needs to be consistent with your art, mission statement, and who you are.
It’s All About Your Customers
Often times business overlook what is important. The customers are the most important aspect of a customer based business. Artists that sell their work are nothing more than a customer based service.
Find out where the people that like your niche hang out on the internet. Find out what their favorite social media sites are to visit. Is there a blog that they are fans of?
Learn about the followers that you already have and become a fan of them. Yes, become a fan of your followers. That is how you will build trust and provide content that they are interested in reading. You need to spend time learning about what matters to them to be able to provide for them.
The success of your business will be built on happy customers.
Focus on building their trust. They will become your best advertisers. They will promote you, talk to you and show your artwork to the people that they know.
Start building your loyal following today. Forget about how many likes and fans you have. Focus on the people that already have an interest.
A couple of minutes of your time will make a person’s day.
- Sent an email or private post to one of your followers and just ask how they are doing. Tell them thank you for being a loyal follower. Make it personal. This will build their trust.
- You can communicate with one follower a day. It will take two minutes of your time.
- Reply back if someone took the time out of their day to comment on one of your posts.
- Ask questions on your post. This will help you learn more about what your readers are interested in. Provide content that they enjoy reading.
It is very easy to build trust with your followers but often overlooked. Start selling more by building trust. Do not fall into the more fans more likes no sales group.
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