Are you interested in starting an online art business? In this post, you will discover all of the marketing tools you will need to start, grow and monetize a successful online art business.
Marketing Tools – How To Be Productive Selling Art Online
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
People have been using tools to make jobs easier since the beginning of time. Without tools the world as we know it would not exist.
When most people think of tools, they think of hammers and shovels.
As a person who sells art online, you have a different tool chest.
Online Art Marketing Tools
Below is a list of some of the most popular tools artists are using to sell their artwork online.
Email Marketing – AWeber (affiliate link)
Related post: Ultimate Email Marketing Guide for Selling Art Online
Website – WordPress
WordPress SEO Basics eBook
HostGator – Get started with WordPress! Use the one-click install to start that Blog you’ve always wanted! (affiliate link)
WordPress Themes – StudioPress Themes for WordPress (affiliate link)
WP Rocket (affiliate link)
OptinMonster (affiliate link)
TriveTheme Ultimatum Sales Page (affiliate link)
SEOpressor (affiliate link)
Social Warfare (affiliate link)
Graphic Design – Canva
SEO – Site Speed – Pingdom Tools
Social Media Scheduler:
Tailwind (affiliate link)
Below are some marketing strategies that will help you to build a solid foundation for your online art business.
Selling products take more than just posting an image of your painting for sale on your website.
You need to know what your objective is, develop actionable plans and take action.
Know Your Target Audience
In order for you to be productive marketing your art online, you need to have a clear vision of who your target audience is. If your vision is blurred, there will be no tool that will help you achieve the results you are looking for. You might paint the best sailboats but if you market to the wrong people your paintings will stay hanging in your studio.
Related Post: How to Find Your Target Audience
New Marketing Tools
Always be in the search for new tools that will help make your job easier. When you save time on specific tasks, you will be able to spend more time on what really matters, making money. Before you try something new find out what others are saying about it. I will often write articles on new tools that I feel will be helpful and save you time.
Social Network Tools
It is easy for people to lose time on social media sites. If you find that you are spending too much time on social media sites and you are not generating leads, it is time to put your efforts somewhere else.
Every successful person knows exactly what is working and what is not working. Monitor the results you are getting from the tools you are using. Are you generating more traffic? Are you increasing your sales? Take note of how people are finding you.
Update Your Tools
It is important for you to keep your tools and apps updated for security risks. You should get a notification when a new update is available.
The internet has made it possible for you to sell your paintings, drawings, and handmade crafts to people all around the world.
Companies have developed tools that will save you time marketing online.
Not everyone will see the same results using the same tools. You have to find what works best for your unique goals.
Marketing Tools – How To Be Productive Selling Your Art Online Overview:
- Online Marketing Tools
- Marketing Strategies
- Know Your Target Audience
- New Marketing Tools
- Social Network Tools
- Update Your Tools
You might also be interested in:
How Artists Can Save Time Scheduling Social Media Posts
Best Way To Sell Art Online | Strategies That Work
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More resources to help build your online art business.
Art Business eBooks
Art Business Planners
Art Business Workbooks