Last Updated on
Are you using video as part of your art marketing strategy? Are you using Instagram Stories or Snapchat to build your audience? Facebook is a little behind on the times but has finally released Facebook Stories. In this post, you will discover how to market your art with Facebook Stories.
How To Market Your Art with Facebook Stories
Disclaimer: Please note that some of the links on this post are affiliate links and will be clearly marked as so. I will earn a small commission when you purchase a product or service from an affiliate link at no extra cost to you which helps with the costs of operating Nevue Fine Art Marketing. I will only recommend products I have used, found helpful to my business and are companies I trust.
There are so many ways for you to reach new audiences online. You can blog, create videos, create podcasts, use social media and the list goes on.
Besides the basic ways of digital marketing, you can be creative with Snapchat, Instagram stories and now Facebook stories.
If you are new to Facebook stories, here is a great video I found that will show you how to create great Facebook stories in no time.
How To Market Your Art With Facebook Stories
So now that you have learned how to create Facebook Stories, let’s talk about how to market your art with Facebook Stories. Here are six ways you can start growing your art following.
Increase Social Shares with Social Warfare. (affiliate link)
Behind-the-Scene
Facebook Stories is a great way for you to be a little more personable with your art business. Often times we get caught up showcasing our art for sale, we forget the real reason people are on social media, to begin with. They want to be social and learn more about people.
This is a great tactic for you. If people are on Facebook to get to know more about people and keep up to date with friends and family, give them what they want. Show them behind-the-scenes footage of your art business.
You will be surprised how many people enjoy footage like this. You could show them footage of your art studio, your office, where you get inspiration to create your art and so on.
Allowing people to see your day will make them feel more connected to you and feel special that you are letting them into your daily life.
Expert In Your Field
You are seen as an expert in your field. People who follow you, do so because they enjoy your art and message.
You can provide extra value by sharing tips and how-tos on subjects that relate to your niche.
Short stories could be about:
- How to pick the perfect colors for your room.
- What size art should you buy?
- How to care for your art.
- Your art techniques.
- Talk about the supplies that you use.
You can easily see how easy it would be to tell valuable stories that will help your audience.
Promote Blog Posts
Are you trying to find different ways to promote your blog posts?
Facebook Stories is a great way for you to start promoting posts on your blog.
Share small sections of your posts and include a call-to-action that direct your audience to the full post.
You can also use this technique for your YouTube videos.
Special Offers
Do you provide special offers for your Facebook followers?
You can highlight special offers that are exclusively for people who see your stories.
This is a great way to increase your sales and build a loyal following on your Facebook Stories.
Testimonials
Sharing testimonials is a great way to build trust with your followers.
How many times have you read reviews on a product before you purchased it?
Amazon has built its business by showcasing reviews of the products they are selling.
You can use the same strategy on your Facebook Stories.
Highlight a different testimonial every month or couple of weeks. You might want to provide a testimonial prior to showcasing a new piece of artwork you are promoting.
Learn More About Your Audience
The last tip I would like to talk about is learning more about your audience.
The more you can get to know about the audience the more productive your marketing strategies will be.
You will know how to communicate your message better and know what type of content they are interested in.
Ask your following some questions.
Questions you might ask:
- Ask for their opinion on new art ideas.
- Ask them what art is their favorite.
- Ask them what size art they prefer.
- Ask them what colors they like best.
If you can start to incorporate their ideas into your art, you will be creating art that will sell like hotcakes.
Conclusion:
Facebook allows you to connect with your audience with time-sensitive content.
Thinking outside of the box and developing strategies using Facebook Stories could help you to increase your sales.
Has this article inspired you to market your art with Facebook Stories?
Are you already using Facebook stories?
I would love to hear your thoughts in the comment section below.
You might also be interested in:
12 Facebook Page Apps for your Art Business
4 Social Media Monitoring Tools For Artists Selling Online
7 Instagram Tips for Visual Artists Selling Art Online
10 Effective Facebook Marketing Tips
What’s New with Facebook Video – Online Art Marketing
28 Day Blogging Challenge for Visual Artists
Are you ready to start building an online presence?
Download your copy today, or Purchase on Amazon.
The Productive Artist How to Live Your Dreams The right mindset and time management skills are essential for any business. These topics are often not talked about but are key elements for your success. You will learn how to have a winning mindset and time management skills necessary for operating a successful art business. Available at Amazon or Download today.
Did you enjoy this article? Don’t forget to sign up for my free weekly newsletter.
You can also join me on:
Learn how to start, grow and monetize your online art business.
Sign up for our weekly newsletter & never miss upcoming art marketing articles.
By clicking “Sign Up”, I agree to the privacy policy & can opt-out anytime.
The Complete Blogger Template Toolkit
OVER 450+ Templates You Need to Quickly Create Stunning, Jump-Off-The-Screen Image to Grow Your Blog-- Without Having to Learn Design!
Leave a Reply
You must be logged in to post a comment.