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Are you using video as part of your art marketing strategy? Are you using Instagram Stories or Snapchat to build your audience? Facebook is a little behind on the times but has finally released Facebook Stories. In this post, you will discover how to market your art with Facebook Stories.
How To Market Your Art with Facebook Stories
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There are so many ways for you to reach new audiences online. You can blog, create videos, create podcasts, use social media and the list goes on.
Besides the basic ways of digital marketing, you can be creative with Snapchat, Instagram stories and now Facebook stories.
If you are new to Facebook stories, here is a great video I found that will show you how to create great Facebook stories in no time.
How To Market Your Art With Facebook Stories
So now that you have learned how to create Facebook Stories, let’s talk about how to market your art with Facebook Stories. Here are six ways you can start growing your art following.
Increase Social Shares with Social Warfare. (affiliate link)
Facebook Stories is a great way for you to be a little more personable with your art business. Often times we get caught up showcasing our art for sale, we forget the real reason people are on social media, to begin with. They want to be social and learn more about people.
This is a great tactic for you. If people are on Facebook to get to know more about people and keep up to date with friends and family, give them what they want. Show them behind-the-scenes footage of your art business.
You will be surprised how many people enjoy footage like this. You could show them footage of your art studio, your office, where you get inspiration to create your art and so on.
Allowing people to see your day will make them feel more connected to you and feel special that you are letting them into your daily life.
Expert In Your Field
You are seen as an expert in your field. People who follow you, do so because they enjoy your art and message.
You can provide extra value by sharing tips and how-tos on subjects that relate to your niche.
Short stories could be about:
- How to pick the perfect colors for your room.
- What size art should you buy?
- How to care for your art.
- Your art techniques.
- Talk about the supplies that you use.
You can easily see how easy it would be to tell valuable stories that will help your audience.
Promote Blog Posts
Are you trying to find different ways to promote your blog posts?
Facebook Stories is a great way for you to start promoting posts on your blog.
Share small sections of your posts and include a call-to-action that direct your audience to the full post.
You can also use this technique for your YouTube videos.
Do you provide special offers for your Facebook followers?
You can highlight special offers that are exclusively for people who see your stories.
This is a great way to increase your sales and build a loyal following on your Facebook Stories.
Sharing testimonials is a great way to build trust with your followers.
How many times have you read reviews on a product before you purchased it?
Amazon has built its business by showcasing reviews of the products they are selling.
You can use the same strategy on your Facebook Stories.
Highlight a different testimonial every month or couple of weeks. You might want to provide a testimonial prior to showcasing a new piece of artwork you are promoting.
Learn More About Your Audience
The last tip I would like to talk about is learning more about your audience.
The more you can get to know about the audience the more productive your marketing strategies will be.
You will know how to communicate your message better and know what type of content they are interested in.
Ask your following some questions.
Questions you might ask:
- Ask for their opinion on new art ideas.
- Ask them what art is their favorite.
- Ask them what size art they prefer.
- Ask them what colors they like best.
If you can start to incorporate their ideas into your art, you will be creating art that will sell like hotcakes.
Facebook allows you to connect with your audience with time-sensitive content.
Thinking outside of the box and developing strategies using Facebook Stories could help you to increase your sales.
Has this article inspired you to market your art with Facebook Stories?
Are you already using Facebook stories?
I would love to hear your thoughts in the comment section below.
You might also be interested in:
28 Day Blogging Challenge for Visual Artists
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