Are you struggling with having your posts ranked higher in Google? Are you confused on how long your posts should be? In this article, I talk about how long your artist blog post should be to generate more traffic.
How Long Should Your Artist Blog Post Be
The Big Debate
There is a large debate on how long blog posts should be.
I have read articles that claim that a post should have 1,500 words to rank high in Google.
Other articles say that 5,000 words are the golden ticket.
750 words or more is said to have more shares on some social media sites while other articles say that most readers only want to read 250 words…….
Are you rubbing your eyes and shaking your head yet? With all of the debates about post length, you still have no idea what the best length for an artist blog post is.
SerpIQ did a study based on the average content length of the top 10 search results. The content ranges from 2,000 words to just over 2,500 words.
A Huffington Post article had more than 470,000 shares with an article that had 2,500 words.
Another post according to BuzzSumo had only 130 words with almost one million shares.
That is a drastic difference in length, and the shorter post had more shares. What does this info tell us?
Artist Blog Post Length
I could go on and on with the studies that contradict each other, but I would rather share with you some important points that will help your posts be shared and read more.
All artists would love to have their posts ranked number one in Google search. The higher a post is ranked by Google, the more free traffic it will receive. Most people do not leave the first two pages of the search results when they are searching for content. It is important to have your posts ranked higher if you would like more traffic.
How does Google determine what content should be ranked higher?
Google wants people to enjoy their experience while searching the web using Google search. Google has developed a sophisticated algorithm that has over 200 unique signals that will determine the PageRank of a post. Google’s mission is to provide useful information that is easily accessible. The quality of the content is an important key for a higher PageRank.
How does Google know if the content is good quality or not?
One way Google can determine if the content has great quality is the bounce rate of a site.
Bounce rate tracks how many pages a reader will read on a particular website before clicking off of that site. If a reader lands on a post and immediately clicks off and goes to a different site for the same search, the bounce rate will be 100%. A 100% bounce rate shows Google that the reader was not interested in the content that they landed on.
Another way Google can determine if the post contains great content is the duration that the reader stays on the page.
These are only two examples of how Google ranks a page, but it is something that you should think about when you are writing your posts. Your primary goal is to have people enjoy your posts and stay on your site. You can do this by creating great content that interests your readers.
Many arguments are saying that people’s attention span is lower nowadays so that shorter posts will perform better than longer posts.
I highly disagree with this theory. I believe that people are busy, and they are obtaining content on the fly. That does not mean that they have a shorter attention span or would not enjoy a larger post. What I believe is that people do not have the patience for poor quality. With their busy lifestyles, they do not have time to read “fluff.” They want solid content.
When I am searching for content, my time is limited. All that I am interested in is the solution to my problem. If the solution could be explained in one sentence, I would rather read that one sentence than to read a post with 2,500 words on nonsense and wasting my valuable time. That “one sentence” that answered my question is more valuable to me than a long post.
Does that mean that my attention span is shorter? No, it means my time is valuable.
Quality over Quantity
- A quality post does not mean that it is the longest post.
- A quality post is filled with valuable information.
- A quality post is easy to read and understand.
- A quality post gives you the answers you are searching for.
- A quality post supports the headline of the post.
Don’t Make This Mistake
There are so many writers that are more concerned about the word count of their posts over the quality of their post. They have been told that the only way to be found on Google is to have posts with 2,500 words. So they will write and write and write until they reach the magic number. How many words does it take to explain “how to take care of paint brushes?”
There have been many times that I have gotten halfway down a post and stop to ask myself, “What was I searching for?” The content of the post does not support the title of the blog at all. It was evident that the writer was writing for word count.
Filling a blog with useless words is a great way to lose a reader.
When you are writing your post, do not look at the word count. Say exactly what you need to say and nothing more.
Focusing on the quality of your content over the word count of a post is the best way to build a loyal audience.
Here is something to think about.
Let say that it is true, that Google will rank your page higher if it had 2,500 words. If that was true, every post would have 2,500 words. There are only ten posts listed on a page for Google search. There are millions of blogs written every day. How is Google going to put all of those 2,500-word posts on the front page? I guess that means that there is no truth in 2,500 words rank higher.
Quality is the only truth to higher rankings.
Best Writing Practices
- Write like you are talking to a person.
- Keep your posts easy to read and understand.
- Only say what you are trying to get across.
- Structure your post, so it will be easy to read.
- Respect your reader’s time.
You do not need to be an English Major to be able to write great posts that people will want to read. All you need is to be able to get your point across. Tell your story. People want to learn about the artist in you. Share it with them and forget about word count posts. Forget about how long your artist blog post needs to be.
Be patient and consistent. Success does not happen overnight. Consistency always wins the race. People interested in your artwork will find you as long as you put your story out there.
Are going to start your art blog today? Visit Artist Blog Resource for free articles that will help you start and build your art blog.
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