Do you find that you are not receiving the right traffic to your art blog? Do you find that people are coming and going quicker than ice melts on a hot summer day? In this post, you will discover how to drive the right people to your blog by staying focused on your artist blog objectives. Attracting the right people to your blog will not only increase your blog traffic but it will also increase the chance of you selling your artwork.
Know Your Artist Blog Objectives To Create Killer Content
Would you like to know how to sell original art online or how to make money selling art on Etsy?
The answer is simpler than you might think.
You need traffic.
You need to build an artist website on a platform like Weebly (use this affiliate link and get started with 10% off), WordPress or another third-party site and drive traffic to your landing pages.
Just because you have your art listed for sale on a platform does not mean that you will make a sale.
Uploading images of your artwork online is only the first step.
The next step you will have to take is to develop a digital content marketing strategy (blogging) that will attract your target audience (people interested in your artistic style) and drive them to your art listings.
Sales come from traffic.
Generating traffic to your website is how you sell fine art online.
But wait there is more to it than just driving tremendous amounts of traffic to your site.
You need the right kind of traffic.
You need to draw people who are attracted to your artistic style and who connect with your mission. This is done by knowing who your audience is and write content for them.
Know Your Artist Blog Objectives
Why do you have an artist blog?
What would you like to achieve with your blog?
I am sure that one of your goals is to sell art, but is there anything else that you are trying to achieve?
There is no right or wrong answer to this question.
Maybe your only goal is to sell your original art from your art blog and that is perfectly fine.
Maybe your goal is to be known as the best painter in the world.
Or maybe you would like to keep people in your local area informed of upcoming events.
Why am I asking you all of these questions?
I am asking you these questions because I want you to succeed with your blog. I want to see you succeed at selling your art online and offline. Basically, I want to watch you reach your goals and to be able to live your dreams. We only have one shot at this so we better make it count.
The only way your blog will succeed is if it has a purpose.
I have talked to many artists who have become frustrated with their blog because they do not see any results with their efforts.
One of the reasons they are not receiving results is because they do not understand what they are trying to accomplish.
They do not understand the purpose of their blog, so they have nothing they can look at that will show them if their efforts are producing positive or negative results.
How can you hit a bullseye if there are no targets to aim at?
Your time is valuable, you do not want to write just to write. You want to write for a purpose When you have a clear idea of what your purpose is you will write better content that people will enjoy reading.
Every post you write will bring you one step closer to your goals.
What are blog objectives?
A blog’s objective is a reason a specific blog exists.
- A blog can inform people.
- A blog can entertain people.
- A blog can persuade people.
Examples or Artist Blog Objectives
- Create a portfolio of your artwork for employment opportunities.
- Create an online gallery of your artwork to build loyal collectors.
- Share with our readers your latest news and events.
- Teach art classes.
- A platform to sell original artwork.
- A platform to sell prints of your artwork.
These are just a few examples of why you might have started a blog or want to start a blog.
Your artist blog is a powerful tool that will help you to reach your objectives as long as you know what your objectives are.
By staying focused on your artist blog objectives, you will be able to create posts that will encourage your readers to purchase your art, go to your events, or take your art classes.
Craft Your Posts To Your Objectives
Now that you clear vision of what your objectives are let’s take a look at how you can craft your post for maximum results.
Let say for example that your blog is to share your latest news and events. Your goal is to have more people go to your events where you sell your artwork.
In this situation, your posts should have articles about your new events.
An excellent way to promote events is to start six months in advance.
- The first article could be a short article explaining the name, date, and time of the event.
- Five months from the date explain the benefits of the event and what they should expect at the event.
- Four months from the date have a “save the date” article and tell how great will be to see everyone.
- Two months from the date post a “Just a Reminder” article and explain if there will be any rain dates.
- One month from the date write an extensive post explaining every detail of the event and what types of artwork you will be providing. Add images to this post and some pricing of your artwork.
- Two weeks before the date write a similar post like the one above, tell people who some of your art will be limited so come early.
- Two weeks after the event write a post about the event. Include many photos and explain the success of the event and thank everyone that joined.
The last article will create interest to anyone that could not attend your event. They will be excited to hear when your next one will be.
Your audience will keep coming back to your blog to read your latest news.
Stay Focused On Your Objectives
There will be times that you will find yourself wandering away from your artist blog objectives.
This has happened to me numerous times. There are so many things that I would like to share that I often find myself losing track of my objectives.
I have to take a step back and review my goals and refocus.
If this happens to you, try to catch it early and get back on track.
I found that by writing down my objectives where I can see them daily helps me stay focused on what I need to get done.
A simple sticky note, notes on your calendar, or tools like Evernote are very helpful.
Whatever tool is best for you, use it. Stay focused on your goals, or you will be asking yourself what happened over the past year. Why didn’t I sell more artwork? You can prevent this from happening if you do not wait too long to fix the problem.
Create A Flow For Your Blog
When you are planning what articles that you are going to be writing, make them flow together.
Have them like chapters of a book.
This will have the reader looking forward to your next post. They want to go on your journey. If you do not have a plan, you could quickly lose their interest.
For example, if you are writing about your upcoming events and the artwork that you are going to create for it, stay true to that story. You do not want to go off and talk about a vacation that you just went on or the latest book you just finished.
Talk about the event and share detailed information about the art that you are creating. Take them on your journey.
Your goal is to keep them entertained and wanting more.
Not Every Post Will Be Effective
Not every post that you write will land you a sale or have everyone go to your events. It is a building process.
It is the story that you are creating with your blog posts.
Your story will increase your traffic, increase your loyal following, and increase your sales.
Be patient, work hard, and stay focused on your artist blog objectives.
Promoting your art business takes much time and energy. If anyone told you that it would be easy, he or she was lying.
You want to make the most out of your time. Have a plan and stay true to your plan.
Know Your Artist Blog Objectives To Create Killer Content Overview:
- Craft Your Posts To Your Objectives
- Stay Focused On Your Objectives
- Create A Flow For Your Blog
- Not Every Post Will Be Effective
You might also be interested in:
- Pinterest Board Tips That Will Attract Your Target Audience
- 8 Effective Blogging Strategies For Art Blogs
- How I Tripled My Art Blog Traffic in 4 Months
- How to Start Selling Art on Pinterest
- Keyword Research Strategies for Artists Selling Art Online
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