Do you find that you are not receiving the right traffic to your blog? Do you find that people are coming and going quicker than ice melts on a hot summers day? In this article discover how to drive the right people to your blog by staying focused on your artist blog objectives.
Know Your Artist Blog Objectives To Create Killer Content
Know Your Artist Blog Objectives
Before you start writing your posts, will need to know your artist blog objectives.
I have seen many artists’ blogs with articles that go in multiple directions. Having blog posts that go in various directions makes it difficult for the reader to go on a journey.
The journey is what will produce a loyal following for your artwork.
If you have an artist blog, you will want to write for your objectives.
Your Artist Blog Objectives Could Be
- Create a portfolio of your artwork for employment opportunities.
- Create an online gallery of your artwork to build loyal collectors.
- Share with our readers your latest news and events.
- Teach art classes.
These are just a few example of why you might have started a blog.
Your blog is a powerful tool and will help you achieve your objectives if you take the appropriate steps needed.
By staying focused on your artist blog objectives, you will be able to create posts that will encourage your readers to purchase your art, go to your events, or take your art classes.
Craft Your Posts To Your Objectives
Let say for example that your blog is to share your latest news and events. Your goal is to have more people go to your events where you sell your artwork.
In this situation, your posts should have articles about your new events.
An excellent way to promote events is to start six months in advance.
- The first article could be a short article explaining the name, date, and time of the event.
- Five months from the date explain the benefits of the event and what they should expect at the event.
- Four months from the date have a “save the date” article and tell how great will be to see everyone.
- Two months from the date post a “Just a Reminder” article and explain if there will be any rain dates.
- One month from the date write an extensive post explaining every detail of the event and what types of artwork you will be providing. Add images to this post and some pricings of your artwork.
- Two weeks before the date write a similar post like the one above, tell people that some of your art will be limited so come early.
- Two weeks after the event write a post about the event. Include many photos and explain the success of the event and thank everyone that joined.
The last article will create interest to anyone that could not attend your event. They will be excited to hear when your next one will be.
Your audience will keep coming back to your blog to read about your latest news.
Stay Focused With Your Objectives
There will be times that you will find yourself wandering away from your artist blog objectives.
This has happened to me numerous times. There are so many things that I would like to share that I often find myself losing track of my objectives.
I have to take a step back and review my goals and refocus.
If this happens to you, try to catch it early and get back on track.
I found that by writing down my objectives where I can see them daily helps me stay focused on what I need to get done.
A simple sticky note, notes on your calendar, or tools like Evernote are very helpful.
Whatever tool is best for you, use it. Stay focused on your goals, or you will be asking yourself what happened over the past year. Why didn’t I sell more artwork? You can prevent this from happening if you do not wait too long to fix the problem.
Create A Flow For Your Blog
When you are planning what articles that you are going to be writing, make them flow together.
Have them like chapters of a book.
This will have the reader looking forward to your next post. They want to go on your journey. If you do not have a plan, you could quickly lose their interest.
For example, if you are writing about your upcoming events and the artwork that you are going to create for it, stay true to that story. You do not want to go off and talk about a vacation that you just went on or the latest book you just finished.
Talk about the event and share detailed information about the art that you are creating. Take them on your journey.
Your goal is to keep them entertained and wanting more.
Not Every Post Will Be Effective
Not every post that you write will land you a sale or have everyone go to your events. It is a building process.
It is the story that you are creating with your blog posts.
Your story will increase your traffic, increase your loyal following, and increase your sales.
Be patient, work hard, and stay focused on your artist blog objectives.
Promoting your art business takes much time and energy. If anyone told you that it would be easy, he or she was lying.
You want to make the most out of your time. Have a plan and stay true to your plan.
By Michael A. Stelzner
If you found this article helpful, I would greatly appreciate it if you shared it with your fellow artists and friends.
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