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Are you becoming frustrated because nobody is visiting your art gallery? Artist websites that generate a lot of traffic have keywords and related topics that make it possible for art collectors to discover the site.
Keywords – How To Generate More Traffic To Your Art Gallery
Original Pen and Ink Drawing by Dave Nevue
Have you ever heard the term keywords?
A keyword is defined as a word or concept of great significance.
People use keywords everywhere online.
When someone types in a word or phrase into a search box they are using keywords.
When you type in a word or phase in Pinterest’s search bar, you are using keywords.
The content that Pinterest displays in the feed, relates to the keywords you entered into the search bar.
How does knowing what a keyword is, help you to sell art online?
Understanding keywords and how they are used will help you to understand how your target audience finds content.
Keywords will also help you to create content that will be of interest to them.
Do you need to know about keywords to sell art online?
If you would like your art to be discovered online, then the answer is yes.
Just by understanding the basics and implementing some fundamental strategies you will be separating yourself from many artists that are selling art online.
I am not going to go into too much detail about Keywords and SEO (Search Engine Optimization) because it can become very overwhelming.
In this post, I am only going to talk about only what you will need to know about keywords so you can start to make a presence online.
What Are Keywords
Have you ever gone to Google’s search bar and typed something like “Best Paintbrushes?” or “How to clean artist paintbrushes?” or “Best place to purchase art supplies online?”
What you type into Google’s search bar or any search engine are keywords or keyword phrases.
Keywords can be one word or a phrase consisting of several words.
Whatever words are typed into a search bar is classified as a keyword or keyword phrase.
Google will suggest the most relevant content based on the keywords that are used in the search bar.
As an artist selling art online, you want the keywords on your pages and posts to be relevant to what people are searching for, so they have a better chance your fine art among the other artists.
Why Are Keywords Important
The keywords you choose to add in your content will determine what type of traffic and how much traffic your artist website receives.
You must know the needs of your art collectors so you can create content that ranks well organically and will drive them to your site.
Using wrong keyword phrases in your content could drive people who are not interested in purchasing art to your site.
For example, if you painted a house and your keyword phrase is “house painting,” you will be ranking for businesses that paint houses, not oil paintings of houses.
What Do You Need To Know About Keywords
You will want to know your unique customer’s voice.
The words and phrases that they use in the search bar will determine if your content is found or not found on the internet.
For example, if your content is focused on the keyword phrase, “horse painting” and the people who you are trying to reach, use the words, “horse paintings” your content will not be displayed in Google’s search.
Here is an example, the phrase “horse painting” was searched 4,927,390 times in July 2016, while the phrase “horse paintings” was only searched 3,656,980 times.
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The search volume between “painting” and “paintings,” is over a million searches.
Learning more about your target audience, and the vocabulary that they use will increase the chances of you being found online.
How to find keywords people are using in Google’s search bar can be a challenge?
The best way to discover what keywords your art collectors are using to search for content online is to listen to your audience. Find your target audience on social media networks and learn how they communicate and what vocabulary they use.
Free Keyword Tool
Below are some keyword tools I use when I am searching for new keyword ideas.
Google Trends is a free tool provided by Google. If you are interested in learning what is trending, give Google Trends a try.
You will be able to find the volume a particular topic is receiving by typing in the keywords into the search.
You can also discover what is trending in a particular country and state, which will help you with your marketing plan.
Google Adwords is another free tool from Google that will help you find how your target audience is searching for content. You type in a keyword, and you will discover how many times that phrase was searched in a particular month.
Knowing who your target audience is, where to find them, and how to communicate with them will help you to build a strong business.
You can also use search engines like Google to discover keywords your audience is searching for.
Just type in a keyword phrase that you want to rank for and scroll down to the “search related to” section.
Google provides a list of related searches people are doing for similar content.
Best Keyword Research Tool
Keysearch – Is one of my favorite SEO tools and is extremely affordable compared to other SEO tools.
Most SEO tools have a monthly fee of over $90.
Keysearch is under $20 per month, and it is straightforward to use.
They also send you emails on some best practices.
Keysearch Features:
- In-depth keyword research
- Keyword difficulty checker
- SEO Competition Analysis
- Rank tracking
- Brainstorm Niche ideas
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Below are some more posts and resources to help you optimize your artist website so you can generate a significant amount of traffic and boost your sales:
WordPress Basics SEO Video Course
Optimize Art Blog Posts for Search eBook
Why Keyword Research Is Important For Optimizing Blog Posts
How To Use Keywords Effectively In Art Blog Posts
How To Optimize Your Art Blog Posts With LSI Keywords
Conclusion:
Now that you know the importance of using the right keywords for your site and posts.
Take some time with Google Trends, Keysearch and Google AdWords to find out what are the best keywords for you.
The keyword research tools I discussed will help you to discover what search queries your target audience is using for search.
Gather all of the keywords that relate to your art business and develop a keyword planner for your future art blog posts.
Driving more traffic to your art listings is how to increase art gallery sales.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
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