Would you like to have more people visit your artist blog? One of the best ways to start receiving traffic to a new blog post is to share them on your social media accounts, including Pinterest. The main difference between a social network like Facebook and Pinterest is that Pinterest is a visual search engine which means that new pins will generate website traffic for a long time. The following tips will help you get your new content in front of the right audience. The people who are interested in the style of art you create.
Disclaimer: This post may contain affiliate links. If you make a purchase by clicking on an affiliate link, Nevue Fine Art Marketing may earn an affiliate commission at no additional cost to you. Affiliate relationships include, but are not limited to, Bluehost, Tailwind, Skimlinks, SareASale and StudioPress. To learn more visit Affiliate Link Disclosure Policy
Increase Your Art Blog Traffic With Simple Pinterest SEO
You started an art blog because it will help your website rank higher in the search results.
The higher your site ranks in Google’s search, the more organic traffic your website will receive, which will lead to more art sales.
The problem is that it takes time for posts to be indexed and ranked by Google.
When your website ranks on the first page of the search results, you will see a significant increase in traffic, which will help you land more sales, but in the meantime, you will have to promote your content to get the ball rolling faster.
The good news is that driving traffic to your blog is easy with Pinterest, but you will have to learn some simple Pinterest SEO (search engine optimization) techniques.
Pinterest Business Account
Before you start promoting your website on Pinterest, you will have to create a Pinterest Business Account. Like most social media sites, Pinterest frowns on small businesses using a personal account for promoting their company.
Pinterest Business account is free and will only take a few minutes to get started.
To learn how to set up your Pinterest business account, visit Create a Pinterest Business Account Step by Step.
Pinterest SEO Strategy
A good Pinterest SEO strategy starts with understanding keywords.
If you are new to online marketing, you might be wondering what keywords are.
People use Pinterest search to discover the content they are interested in.
The words typed into Pinterest’s search bar are known as keywords.
The keywords help Pinterest to recommend the best content to the visitor.
Moz defines keywords as:
“Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to a simple words and phrases, those are your primary keywords.”
You can learn more by visiting What are Keywords?
Keywords are what drive traffic to your art blog, art website, Pinterest pins, and YouTube videos.
The keywords tell the search engines what type of content people are searching for, and the search engines will suggest the best content available that supports those keywords.
What keywords should you be focusing on?
Your main goal is to attract people interested in purchasing your artwork.
The words that best describe your art, artistic style, and brand will be the best keywords for which you will want your website to be ranking for.
For example, if you paint horses, any words that describe the horses you paint and your technique will be the keywords you want to use.
The first step is to spend time on keyword research.
How To Find Relevant Keywords For Pinterest
Discovering Pinterest keywords is similar to researching keywords for your blog and website. The only difference is that you want to focus on people’s words in the Pinterest search bar. The main keywords people use on Pinterest are different from Google and Bing, so you will want to make a list of important keywords relevant to your art business and the content you are sharing.
How To Find The Right Keywords
Think like Pinterest users – if you were a customer trying to find the content you have to offer, what words would you use in the Pinterest search bar? Make a list of all the words you come up with.
Check your keywords on Pinterest – Next, take all of the words you came up with and type them into the Pinterest search engine bar. Pinterest will also give you suggestions based on your keywords in the search bar. Write down all of the terms that relate to your business.
SEO Tools – Online tools like SEMRush will show you precisely what people use in search and how many times a word or phrase is used a month.
Keyword research is an important step in content marketing. Potential buyers use keywords every day on Pinterest and search engines. Having a clear understanding of what people are searching for will help you develop a strategy to show you positive results.
Simple Pinterest SEO Tips
Optimizing your Pinterest Business Account will be easier than you think.
As long as you focus on some key areas to incorporate your target keywords, you will be able to have your pins seen by an extensive group of people.
Here are some simple Pinterest SEO tips to optimize your pins for search.
Pinterest Profile
If you haven’t already, take a few minutes to optimize your Pinterest profile.
Your username should be the same or similar to your website so you can start building online brand awareness.
The profile description should tell your readers what type of content you will be pinning. Be as descriptive as you can and include keywords that will attract your target audience.
The last thing you will want to do for your profile page is to include a link back to your art website.
This Pinterest SEO tip will only take a few minutes but will produce positive results.
It is a good idea to assess the progress of your keywords. Every month take a look at your Pinterest analytics to see how well you are doing. If you do not see the results you are looking for, try different keywords.
Pinterest Board Titles And Descriptions
Describing what your pins are about will help you to boost blog traffic.
If you want to get more blog traffic, you have to tell the search engines (including Pinterest) what your content is about.
Do not just assume that Google and Pinterest know what you are writing about. They don’t.
It is your job to explain to them the main focus of your blog posts and pins so they can rank your content accordingly.
You can do this by adding keywords to the board titles and descriptions.
Share your content to relevant boards and write a detailed pin description for each pin.
The keywords you are using should always describe the content you are delivering. Not doing so will create a lousy reader’s experience, and they will never return to your site.
Consistently deliver what you promise.
Optimize Your Website For Search
As an artist, it is essential to have a website optimized for SEO. Search engine optimization is improving the visibility of a website in search engine results pages. This is important because it can help you attract more visitors to your website, potentially leading to more sales.
Many factors contribute to a website’s SEO, such as keywords and backlinks. By ensuring that your website is optimized for SEO, you can help to ensure that it is more visible on search engine results pages and that you attract more visitors.
Pinterest SEO Final Thoughts
The Pinterest algorithm is as sophisticated as Google’s algorithm. The objective of their algorithm is to provide the best content available to their audience. Your job is to write fresh content and use SEO keywords to help the search engines understand what every piece of content you write is about to have more people see your posts.
More Pinterest Related Articles
Why Artists Should Create A Pinterest Business Account
How To Create Pinterest Images With Canva
How To Pin On Pinterest With Tailwind’s Smart Schedule
15 Pinterest Business Tips For Artists That Work
