It is getting more and more difficult to receive organic reach on Facebook. It seems like the only way to keep above water is to play by Facebook’s rules. You have two options; you can change your marketing strategy with every change that Facebook throws at us, or you can pay to “boost” your posts so a percentage of your fans will notice your content. In this article, discover 5 tips to increase social media engagement with video.
Paying to “boost” your posts can become costly, and you are not guaranteed a return on your investment. Most artists do not have a large marketing budget to play with. The only other option artists have to build their business is to keep up with the changes.
5 Tips To Increase Social Media Engagement With Video
I found this great article “26 Ways to Use Video for Your Social Media Marketing” by Ana Gotter, posted on Social Media Examiner. There are five tips that I have found very useful and easy to start implementing in my marketing strategy that I wanted to share with you.
#1: Experiment With Video Lengths
When it comes to the ideal video duration, a lot depends on the type of video you want to share with your audience. Testing different video lengths will give you an idea of what works best for you.
Before you get started shooting or editing your video, you should know the maximum video lengths per platform.
- Facebook: 120 minutes
- Twitter recommends keeping videos under 30 seconds
- Instagram: 60 seconds
- Snapchat: 10 seconds
- Vine: 6 seconds
Note: While you don’t have to reach the maximum time length, you’re not allowed to go over it. If you really want to get around the maximum video duration on social media platforms, you can post a link to a YouTube video, which will allow you to share longer content. Unfortunately, this doesn’t work on Instagram, where you can’t share links except in ad campaigns.
#2: Optimize for Autoplay
Twitter, Facebook, and Instagram offer Autoplay as a feature. When users scroll through their news feeds, your video automatically plays as it passes over their screen. This encourages users to watch your video, because it’s already playing.
Feature movement within the first few frames to enhance the Autoplay feature and grab attention quickly.
There is a caveat, however. Users are more likely to turn off Autoplay on their mobile devices to reign in unwanted data charges. Alternatively, you can target longer video campaigns to desktop users and see if that increases your views and engagement overall.
Though Autoplay helps increase views when Facebook and Twitter users have it enabled, be careful not to count on it too much.
#3: Grab Attention Early
It’s vital to grab your audience’s attention within the first few seconds of your video. You need to capture viewers’ interest within the first 10 seconds (or less) or they’ll stop watching and move on to something else. This forces you to be concise and get right to the point. Vine’s success with six-second videos proves it’s possible to catch a user’s interest in 10 seconds or less.
Within the first few seconds, the following video tells viewers what it’ll be about, and offers a solution to a problem.
Hooks are an important part of capturing interest, because they explain why viewers should care or be interested. You should place hooks within the first or second frame of the video, before users have a chance to scroll away.
#4: Create How-to Videos
How-to videos are immensely popular across all social media platforms. Whether you’re teaching viewers how to make fluffy German pancakes or demonstrating clever life hacks, these videos aren’t just for Pinterest.
How-to videos should teach users about concepts, tricks, or lessons that are relatively straightforward and simple. Think seven-layer dip compared to beef Wellington from scratch. These will be easy for users to follow, and the easier they are, the more likely people will try them out later.
You also need your content to fit into a short video, which will perform better. When in doubt, you can use video editing tools to speed up the visual of the video, which fits more content into condensed times.
#5: Optimize for Search
Just about everything your business posts on social media should be optimized for search engines. With social media sites becoming increasingly more like search engines themselves, optimization can make all the difference when it comes to relevant users finding you and your video.
While the text that shows up in your video won’t register in searches, the headline and descriptions you post with your video will. Add keywords or key phrases to help users find your content on all platforms, and add relevant hashtags on Twitter and Instagram to boost search results.
I really believe that #4, “Create How To Videos”, is very important for artists. It is a great way to build an audience and build your brand as an expert in your field.
I hope that you enjoyed these, 5 tips to increase Social media engagement with video. To build your business without breaking the bank, you will need to keep up with the changes. I will provide you valuable tips that will help you achieve your goals, so you do not have to spend hours on research.
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