Would you like to see your art blog receive more traffic? The more traffic that your blog generates the more opportunities you will have for selling your artwork. You can increase page rank with simple SEO.
You know that it is important for you to have a blog if you want to be noticed online. People spend many hours searching for content online. The more posts that you write, the greater the chance you will be found.
You know that you need to create content to be noticed, so you write, and you write, and you write.
After a short amount of time, you start to get discouraged that your traffic is not increasing. You start to question if it is worth your time and effort.
It is well worth your time and effort as long as you are doing the right things. You will have a better chance succeeding building your business on a blog and website that you own over building on rented land. You probably have already noticed a decline with your Facebook views.
Facebook is rented land. They are your landlord. They will have the final say with who will see your posts and how many people will see them.
I do not want anyone but me to have control over my business, do you?
That is why a blog is a must for your art business. You are in total control of your blog.
With some basic knowledge of how pages are ranked, you will soon be able to watch your traffic increase.
Increase Page Rank – Optimize Your Art Posts
Increase Page Rank With Basic SEO
What is SEO? SEO (search engine optimization) is optimizing your site and content to be visible in search engine’s unpaid results. When you do a search in Google’s search bar, the results that are on the first page have a higher page rank because of their knowledge of SEO.
SEO helps Google to understand what your website and posts are about. This allows Google to share the best content available on the internet to the readers. Google’s goal is to make it an enjoyable experience for everyone that uses their search engine. They can do that by referring quality content.
When you improve your on-page SEO, you will increase the page rank of your site. You will attract the people that are interested in what your site has to offer, which will increase your art sales over time.
Increase Page Rank With Keywords
Keywords are the words that people use in search engines to find content.
How do you create keyword rich content?
The best way is to be detailed with your content. If you are writing a post about a sailboat painting that you have just finished, you will want to use the keywords “sailboat painting.”
People that are searching for a sailboat painting will be able to find your content and read more about your new painting.
If you do not include the keywords “sailboat painting” Google will not understand what your content is about and they will not be able to recommend your content to the right audience. Your goal is to attract people that are interested in purchasing your art. Help Google understand what your site has to offer and they will refer your site to the right audience.
Think of it this way. When you save a document on your computer, you will name it with a word or phrase that describes the content. This will make it easy for you to find that particular document at a later time.
If you did not name the document or used words that were not relevant to the content, you would never find the document again, or it would take you lots of time opening every document until you found what you were looking for.
Optimize Your Posts
You do not want to use the keyword too many times. This is called “keyword stuffing” and Google will penalize you for that. A post that has 1,000 words should not have the keyword more than five times.
Here are some places to put your keywords to increase page rank:
- Title
- Headings
- Content
- Image title and alt text
- URL
Title
The title is what you find in the search engines results page. This describes what your content is about.
Headings
Headings are like titles for chapters in a book. Headings will make it easier for the reader to scan through the content to find what they are looking for. By adding headers and including keywords in your headings you will be providing a better experience for your reader and will help Google understand what your content is about.
Content
This might sound obvious but make sure that you have the keyword throughout your post. Do not overdo it; Google will lower your page rank. Use the keywords naturally and write content for the reader. You want the reader to be able to understand and enjoy what you have to say.
Image title and alt text
Google cannot see images, so you will need to add a title for Google to understand what the image is about, this is also helpful for people who are visual impaired.
URL
The URL is an address for the content.
Increase Page Rang With Great Content
The best way for you to increase the page rank of your posts is by providing great content. Write for your reader and describe what your content is about to help Google refer it to the right audience.
Are you thinking about starting an art blog? Visit Artist Blog Resource for free articles to help you start and build your artist blog.
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