Are you struggling to find ways to increase your online art sales?
There is a way you can increase your art sales, and now is the time to take advantage of these seven sales tricks for your artist website.
Increase Online Art Sales This Holiday Season
By the end of this post, you will know how to increase online art sales with….
- Free shipping
- Expiration timers
- Cross-selling
- Fewer options
- Social Proof
- Upselling
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Original Pastel Painting by Dave Nevue
Increase Online Art Sales With Free Shipping
Almost 50% of people said that they add extra items in their shopping cart to qualify for free shipping.
I always do this when I am shopping for art supplies at Blick Art Materials.
Many times Blicks offers free shipping when you purchase $35 or more. Even if I do not need a particular supply, I will buy something additional to get free shipping.
You can use the same strategy.
WooCommerce allows you to offer free shipping when a shopping cart reaches a specific amount.
You will have to adjust your prices if you are offering free shipping.
Many people will purchase something that costs more if the shipping is free.
Expiration Timers
Over 80% of people research a product before making a purchase either online or offline.
Social media and the internet has made it easy for people to learn more about products they are interested in purchasing.
- How many times have you read a post your friends posted on facebook about a new product they purchased?
- How many times have you read the reviews on Amazon before you purchased a new product?
- How many times have you researched about new art supplies before you spent your money?
People want to make sure that they are spending their money wisely, especially if they are purchasing online.
Before shoppers make a purchase, they read reviews, compare items, look for the best prices, which could have them quickly loose interested in your products.
But there is a way you can inspire your audience to purchase before they stumble on a different artist’s website by creating a sense of urgency on your artist website.
Creating expiration timers will motivate shoppers to purchase now before it is too late.
Below are some examples:
- 7 Day Flash Sale
- Only 20 available
- While supplies last
You can use this strategy on your website with Thrive Leads, and your newsletter.
Cross-Selling
What is cross-selling?
Cross-selling is a strategy that encourages a customer to purchase additional products that relate to the product they put in the shopping cart.
WooCommerce makes it easy for your shoppers to see similar items.
At the end of each post, there will be several related products. This feature is excellent for cross-promoting and inspiring a potential buyer to purchase something different.
If you do not have a WordPress site, you can get one started in just a few minutes with BlueHost.
Below are some posts I wrote to help you make the most out of your free WooCommerce Plugin.
How To Install WooCommerce On A WordPress Artist Website
Are you trying to learn how to set up WooCommerce for WordPress? In this post, you will discover how to install WooCommerce on a WordPress Artist Website. Within just a few minutes, you will have a professional art gallery to showcase and sell your artwork and handmade crafts. How To Install … [Read more…]
How To Add And Manage Products In WooCommerce
Are you excited to learn how to add products to a page in WordPress so you can start selling art from your artist website? In this post, you will discover how to add and manage products in WooCommerce so you can begin building an art gallery in your WordPress artist website. How To Add And Manage … [Read more…]
How To Add WooCommerce WordPress Categories
Creating a pleasant shopping experience for your art collectors will keep them coming back for more. In this post, I will show you how to add WooCommerce WordPress Categories to your artist website. How To Add WooCommerce WordPress Categories You are uploading your art in … [Read more…]
Another option for cross-promoting is to create bundles.
For example, if you sell greeting cards, you could make an assorted package of six or twelve cards.
Or you can offer 3 greeting cards with a fine art print.
Offering a free product always entices shoppers to make a purchase.
An example would be to offer a free print or greeting cards with a purchase of an original painting or original drawing.
Fewer Options
Promoting fewer items on your social media networks and newsletters during the holiday season will produce better results than confusing your audience with everything you have.
In many cases, you will lose a potential sale if you send a newsletter with 20 different items.
The person looking at your newsletter will start to feel overwhelmed, trying to digest 20 pieces of original art and will leave before making a purchase.
Highlighting 1-3 items at a time will produce better results.
You can send a newsletter every week if you want to showcase more items, but I have found that fewer products per newsletter are better.
I also promote the same items on all of my social media accounts for the week. This way, if someone saw an item on a newsletter and was on the fence, they might be motivated to make a purchase when they see it on social media at a different date.
Social Proof
Receiving reviews about your art on your website and social networks will help you to increase your online art sales.
Over 70% of online shoppers trust other consumers online.
Online shoppers also tend to spend over 30% more when a company has excellent reviews.
How do you get reviews for your artist website?
The easiest way is to ask.
Most people tend to forget about writing reviews for products unless they are asked to write a review.
Send an email 5-7 days after your buyer received their purchase and kindly ask them if they would mind spending a few minutes to review their purchase.
I also include a link to the product they purchased.
Many artists are afraid to ask for a review because they are afraid to receive a bad review.
Receiving a bad review is not the end of the world. Obtaining a lousy review provides you an opportunity to make an unsatisfied customer into a raving fan if you work to fix the problem promptly.
Upselling
What does upselling mean?
Upselling is when you encourage an eager customer to purchase a more expensive variant of the same product.
An example would be to upsell limited edition prints if they were interested in purchasing greeting cards.
Or you can try to upsell an original painting if they are interested in purchasing a limited edition print.
If you are offering bundles of fine art prints and greeting cards, you could upsell a bundle package.
There are many different ways to upsell your art to earn extra money.
Think of different ways you can upsell your artwork.
Popular Art Marketing And Sales Tutorials
Below are some of the most famous art marketing courses that will grow your online art business:
Most Popular – How to Make a Living Selling What You Make by Megan Auman
Most Popular – Build a Successful Creative Blog by April Bowles-Olin
How to Build a Business While Learning Your Craft by Megan Auman
Pinterest Marketing for Makers & Designers by Megan Auman
28 Day Blogging Challenge for Visual Artists
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Proven strategies that will help you to get more work done in less time so you can sell more art and earn more money.
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