There are many ways that an artist can showcase their artwork online. What separates a professional artist and an armature artist? A professional looking online art gallery will give you an underhand over your competition. You can increase brand awareness just by opening an online art gallery.
Increase Brand Awareness
You can create beautiful art, but if no one knows that you are an artist, your art will only be seen by your eyes in your studio.
For you to increase brand awareness, you will need to create:
- Art Gallery
Increase Brand Awareness with a FASO Art Gallery
Once you’ve gotten yourself familiar with owning an Etsy store and sharing it with your friends and family, you might be interested in opening an art gallery with more features that will help you build your brand.
Some people are very content selling art for some extra income on sites like Etsy. If you are interested in going a step further, you will need to build a professional online art gallery. There are two ways that you can do this, and you will have to decide what will work best for you.
If you like to build and learn new things, creating an online art gallery using WordPress will be a great way for you to go.
If you want to build your brand with a professional studio with little effort, you might want to consider using FASO.
FASO was created for the artist interested in starting an online business. FASO has everything that an artist will need to build a successful online art business. There are other sites that are similar to FASO that you will want to research. I have done a lot of research and found that FASO offers the best features, and they have superior customer service. I built my art gallery with FASO and could not be happier. You can view my site at www.davenevueart.com.
I do recommend researching other sites to see what they have to offer and decide what will work best for your needs.
After you have decided what platform you will be using, you will want to concentrate on designing your art brand.
Art branding differentiates your art from other artists. Unlike a corporate business, your brand is about you as an individual, and will include your ethics, philosophy, and beliefs.
Creating an art branding strategy for your website will give you a major edge over your competition. Your customers will know what to expect from your business, including quality, value, and services that you offer. Your brand will separate you from the all of the other artists.
With so much competition you will want to take every step necessary to give your art business an advantage. Many artists wonder why they should take the time to work on a brand. They believe that a brand is for larger corporations. A branding strategy is important for any size business.
Everything that you do reflects your brand. The way that you communicate with your audience on social media networks, customer service, articles that you write, the look and feel of your website, logo, and tagline/slogan makes up your brand. Your brand tells the story of you and your business. Pay close attention on how your story is perceived by people.
Art Branding Basics
Concentrate on these questions when you are designing your branding strategy:
- What is your mission?
- What style of art do you create?
- What value does your art offer?
- How is your customer service?
- What is the quality of your product?
- What are your policies?
- What do customers already think about your business?
Answering these questions will help you design your branding strategy. Start your branding with your websites logo and tagline to increase brand awareness.
A logo is a symbol, image or letters that will allow people to identify your art business. Your logo will be the foundation of your brand.
Take your time and think of a logo that you would like to have for your business. If you are a solopreneur, you might use your initials, an image of your artwork, or you can design a symbol that reflects your artwork.
Your logo will be prominent on your website, blog, social media sites, packing, and promotional materials.
After you have designed your logo, you will want to start working on a slogan or tagline. The primary focus of your slogan is to describe your business in a way that will separate your artwork from your competitors.
When you are writing your slogan:
- Keep it simple
- Make it memorable
- Keep it honest
- Describe your brand
Here are some example of slogans:
M&M’s – “Melts in your mouth not in your hand.”
Snickers – “Snickers satisfies.”
Disneyland – “The Happiest Place on Earth.”
Subway – “Eat fresh.”
Taco Bell – “Think outside the box.”
Nike – “Just do it.”
Red Bull – “Red Bull gives you wings.”
McDonalds – “I’m loving it.”
BMW – “The Ultimate driving machine.”
How to write a slogan
Schedule a couple of hours when you can have some quiet time. You will want to avoid any distractions. Before you start to write anything down, think about what the value of your art business is and what makes you different from your competitors.
Start writing down adjectives that describe your business and artistic style. After you have the list of adjectives, start making sentences with the words that you chose. Do not spend too much time trying to make them perfect. This is only a rough draft. When you cannot think of any new sentences, put your list away.
In a few days take out the list. Read all of your sentences that you have come up with. Take the best three or four sentences and revise them if necessary. Start showing them to your friends and family and ask them for their thoughts. They will be able to tell you the one that they like best or give you something else you can work with.
Take your time with this process. You want to be 100% satisfied with your slogan. You want to be proud to start sharing your slogan to the world.
You might also be interested in:
- Build Art Brand Awareness with Facebook Video
- Build Brand Awareness with Your Signature
- Share your Art Brand with Twitter
It will take a lot of work to increase brand awareness. To begin, you will want to start with the basics. After you have your logo, tagline, and online art gallery, start sharing it with the world.
Do you need help starting and building your art business? I would love to help and coach you through your journey. Start off with the FREE course “How to Write Goals.”
Visit Nevue Fine Art Marketing Courses. Courses are being added monthly.